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Home » Topics » Marketing

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Franklin Electric Announces 2023 Recipients for Outstanding Achievement 1.jpg

Franklin Electric Announces 2023 Recipients for Outstanding Achievement

April 11, 2024

The company recently recognized several employees for their outstanding achievements towards business goals and customer satisfaction in 2023.


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REHAU Appoints Michael Nicholson Director of Floor Heating, North America.jpg

REHAU Appoints Michael Nicholson Director of Floor Heating, North America

April 2, 2024

 Nicholson will be reporting from the Minneapolis office directly to Mark Hudoba, vice president of the building solutions division.


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PHCN0424_recruiting employees.jpg
MOMENTUM BUILDING MARKETING

PR is Crucial to Your Recruitment Strategy

When your brand is trusted and respected, you can hang onto valuable employees and attract new ones while cultivating loyal customers.
April 1, 2024
Heather Ripley

A good public relations strategy can attract new employees, which continues to be challenging in the home services business. Your company culture, social media presence, digital reviews and the voices of current employees are used by prospective employees to vet your company.


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CEO Warrior Appoints Veteran Advisors to New Leadership Positions.jpg

CEO Warrior Appoints Veteran Advisors to New Leadership Positions

March 27, 2024

The global business training, coaching and implementation company says the new management team members will add more value to its home service and trade industry members.


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Joe Arena Joins RLE Technologies as Chief Commercial Officer.jpg

Joe Arena Joins RLE Technologies as Chief Commercial Officer

March 25, 2024

Arena will be focused on expanding RLE's capabilities and service offerings for existing customers as well as geographic expansion efforts.


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CEO Warrior Releases 2024 Class and Training Schedule.jpg

CEO Warrior Releases 2024 Class and Training Schedule

March 21, 2024

The global business training, coaching and implementation organization will host online and in-person seminars aimed at improving your sales, marketing, customer service and leadership teams.


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CallRail and Jobber Partner to Help Home Service Businesses Optimize Marketing Campaigns for Higher-Value Leads.jpg

CallRail and Jobber Partner to Help Home Service Businesses Optimize Marketing Campaigns for Higher-Value Leads

March 19, 2024

With this integration, mutual customers—such as landscapers, plumbers, HVAC technicians, and painters—will get a better understanding of the performance of their acquisition channels.


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Jobber Announces New Marketing Tools to Help Service Pros Expand Their Businesses Without Expanding Their Workloads.jpg

Jobber Announces New Marketing Tools to Help Service Pros Expand Their Businesses Without Expanding Their Workloads

March 12, 2024

Jobber has  announced the launch of two Marketing Tools—Reviews and Campaigns—designed to help home service businesses grow simply by leveraging the power of their existing clients.


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PHCN0324_business award.jpg
MOMENTUM BUILDING MARKETING

Leverage the Value of Your Company’s Awards Through PR

Promoting your win helps you build the brand identity for your home services business and boosts your credibility.
March 4, 2024
Heather Ripley

Winning an industry or community award is an opportunity to help build your company’s brand identity. Sharing that news with a PR campaign can enhance your credibility with potential customers and employees. 


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TW0324_uncertain people.jpg
Performance Management

Embracing Uncertainty: A ‘Realm of Possibilities’

Your mindset is key to overcoming difficult circumstances and confidently facing the unknown.
March 4, 2024
Howard Coleman

Over the past few years, and especially during the COVID-19 era, we all heard so much about every “new normal,” terms such as “transformation,” “re-invention,” “rapid change,” “disruption,” “turbulence,” and the like. And, of course, the lack of new technology adoption by many companies.


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