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Home » Topics » Marketing

Marketing
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Joe Arena Joins RLE Technologies as Chief Commercial Officer.jpg

Joe Arena Joins RLE Technologies as Chief Commercial Officer

March 25, 2024

Arena will be focused on expanding RLE's capabilities and service offerings for existing customers as well as geographic expansion efforts.


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CEO Warrior Releases 2024 Class and Training Schedule.jpg

CEO Warrior Releases 2024 Class and Training Schedule

March 21, 2024

The global business training, coaching and implementation organization will host online and in-person seminars aimed at improving your sales, marketing, customer service and leadership teams.


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CallRail and Jobber Partner to Help Home Service Businesses Optimize Marketing Campaigns for Higher-Value Leads.jpg

CallRail and Jobber Partner to Help Home Service Businesses Optimize Marketing Campaigns for Higher-Value Leads

March 19, 2024

With this integration, mutual customers—such as landscapers, plumbers, HVAC technicians, and painters—will get a better understanding of the performance of their acquisition channels.


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Jobber Announces New Marketing Tools to Help Service Pros Expand Their Businesses Without Expanding Their Workloads.jpg

Jobber Announces New Marketing Tools to Help Service Pros Expand Their Businesses Without Expanding Their Workloads

March 12, 2024

Jobber has  announced the launch of two Marketing Tools—Reviews and Campaigns—designed to help home service businesses grow simply by leveraging the power of their existing clients.


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PHCN0324_business award.jpg
MOMENTUM BUILDING MARKETING

Leverage the Value of Your Company’s Awards Through PR

Promoting your win helps you build the brand identity for your home services business and boosts your credibility.
March 4, 2024
Heather Ripley

Winning an industry or community award is an opportunity to help build your company’s brand identity. Sharing that news with a PR campaign can enhance your credibility with potential customers and employees. 


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TW0324_uncertain people.jpg
Performance Management

Embracing Uncertainty: A ‘Realm of Possibilities’

Your mindset is key to overcoming difficult circumstances and confidently facing the unknown.
March 4, 2024
Howard Coleman

Over the past few years, and especially during the COVID-19 era, we all heard so much about every “new normal,” terms such as “transformation,” “re-invention,” “rapid change,” “disruption,” “turbulence,” and the like. And, of course, the lack of new technology adoption by many companies.


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Brian Hopkins Joins Distribution Strategy Group as Chief Customer Officer.jpg

Brian Hopkins Joins Distribution Strategy Group as Chief Customer Officer

February 23, 2024

At DSG, Hopkins will help formulate strategies to drive even faster growth for the company.


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IMARK Plumbing Announces 2023 Distinguished Performance Awards for IMARK Members and Suppliers.jpg

IMARK Plumbing Announces 2023 Distinguished Performance Awards for IMARK Members and Suppliers

February 6, 2024

IMARK Plumbing recognizes members and suppliers who achieved results and successfully participated within IMARK marketing programs.


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PHCN0224_businessman interviewed in meeting area.jpg
MOMENTUM BUILDING MARKETING

Make Your Best Impression

Every media interview is an opportunity to tell your company’s story and sell your service expertise to a wider audience.
February 5, 2024
Heather Ripley

If you’ve never been viewed on camera before, getting media training to ensure you look and sound professional while sharing your expertise is a good idea. Make sure to jot down some notes about what you want to say, but don’t script it. Practicing on camera can illustrate areas where you need to improve.


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AD Member Ownership in Action.jpg

AD Member Ownership in Action

January 31, 2024

A meeting of the AD Chairmans’ Council was held Jan. 24-25 in Palm Beach Gardens, Florida.


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