AI-generated deepfake videos, photos and audio files can spread misinformation very fast.

While the core competencies for home service contractors remain almost untouchable, there are some advancing technologies that complement the industry and can even strengthen it. 

Back in November of 2023, I discussed building a team, or at least my approach to building a team.  This month, I’d like to cover keeping that team together. 

In the March 2024 issue of my monthly newsletter, “MCA Talk,” I began to address the question of remaining relevant...

Your company’s ethical standards help guide your employees while giving your customers insight into how you conduct business. A well-planned PR campaign will help craft the right message so everyone knows what makes your company special.

Don’t be late when you promise customers that you will be at their location at a certain time. When you are inconsiderate and waste a customer’s time, it looks bad and you may lose that customer. 

The more I use ChatGPT, the more I realize the benefits of using artificial intelligence (AI) to help the customer experience.

Learn how virtual and augmented reality provide risk-free environments, while robotics and drones minimize human exposure to hazardous jobsite conditions.