Creating a good webstore is a complicated process. It’s not as messy as managing a top-notch salesforce, maintaining brick-and-mortar locations with fast, efficient product delivery, establishing customer relationships and building effective marketing programs that attract and retain profitable customers.
Charging $85/tech hour does not make sense (or dollars and cents). But not knowing your true cost of operation and the proportionate hourly cost is insane. Identifying and calculating your true cost per tech hour varies dependent upon tech abilities and geographic locations.