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Home » Topics » Marketing

Marketing
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MOMENTUM BUILDING MARKETING

AI Shouldn’t Replace the Human Element in Your PR Content

These tools lack the depth and understanding characteristic of our nature: culture, intuition, empathy, creativity, collaboration and ethics.
June 3, 2024
Heather Ripley

While there is a place for artificial intelligence in your company’s public relations plan, a human writer can capture the emotions and desires of you and your staff, and collaborate with you on a deeper level than any technical tool can.



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BuyFin Payment Processing and Consumer Financing Now Available to Help Business Owners Unlock Growth

May 7, 2024

BuyMax has announced the launch of BuyFin, a platform that offers both payment processing solutions and consumer financing options to home service businesses.


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MOMENTUM BUILDING MARKETING

Start Preparing Now for the Crisis That’s Coming

You don’t want to be caught off-guard when the inevitable happens. A crisis plan helps you protect your business, reputation and brand.
May 6, 2024
Heather Ripley

At some point in the life of your business, you’ll deal with a crisis that could hurt your company’s reputation.


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Distribution Strategy

Customer Service and the Art of Handling Dumb Questions

Mocking customers is a dangerous game.
May 6, 2024
Ian Heller

It was 33 years ago on a blistering cold Friday night in Billings, Mont., when the Grainger emergency service operator notified me that I needed to call a customer immediately. 


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Feature

Be a Magician

Showroom consultants in the Winsupply family must understand client likes/dislikes, budgets, timelines — and package everything together for the right look.
May 6, 2024

As a consultant, you need to be aware of all that to achieve the best results for your customers. You also need to be aware of the current trends and products and how to put them all together to achieve the look desired at the budget given.


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Mentor's Corner

Faith and Integrity

Leadership is not about doing what’s easy; it’s the chance to do the hard things that can create the big wins.
May 6, 2024

It’s an interesting feeling when you’re asked to contribute to a publication you’ve grown up reading, respecting and appreciating. 


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Feature

The Advantages of Membership: Pro Marketing

This Spartanburg, S.C., rep firm attributes its success to segment diversification, contractor/engineer training and AIM/R networking.
May 6, 2024

Pro Marketing, a South Carolina-based rep agency, is in its 42nd year of representing manufacturers in the Carolinas, South Georgia and East Tennessee. 


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DDS Introduces Product Access Cloud

April 29, 2024

DDS (Distributor Data Solutions) is introducing the industry's first product access cloud, Acadia.


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PRNEWS Names Ripley PR Founder and CEO Heather Ripley as 2024 Top Women Honoree.jpg

PRNEWS Names Ripley PR Founder and CEO Heather Ripley as 2024 Top Women Honoree

April 19, 2024

The Top Women Awards recognize outstanding female professionals who have demonstrated unwavering commitment, innovation, and influence within their organizations and respective industries. 


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CEO Warrior Hosts Service Business Live Seminar in Atlanta in May

April 15, 2024

The global business training, coaching and implementation organization's premier workshop is open to service business owners and leaders who want to learn how to scale their growth.


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