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Home » Topics » Marketing

Marketing
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BDR Acquires Home Service Marketing Agency BxB Media.jpg

BDR Acquires Home Service Marketing Agency BxB Media

June 27, 2024

Contractors can now tap into new levels of opportunity by leveraging proven marketing strategies and tools in the one-stop shop for home service business growth.


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Sonnhalter Adds PHCC as New Client.jpg

Sonnhalter Adds PHCC as New Client

June 18, 2024

Sonnhalter announces PHCC as one of its newest clients and will be assisting with promoting the organization's annual conference: CONNECT 2024.


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BLUE HAWK Teri Ditsch Wins 2024 H.E. Kleinfelter Award.jpg

BLUE HAWK's Teri Ditsch Wins 2024 H.E. Kleinfelter Award

June 11, 2024

BLUE HAWK Vice President of Marketing and Communications Teri Ditsch has been named the 2024 H.E. Kleinfelter Award winner by the Cooperative Communicators Association (CCA).


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IMARK Plumbing and Verticals to Continue Independent Operations.jpg

IMARK Plumbing and Verticals to Continue Independent Operations

June 5, 2024

It has been announced that IMARK Plumbing, including IMARK Waterworks, Irrigation, PVF, and the Luxury Products Group (LPG), will continue to operate as independent buying groups.


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DPHA Expands Online Education Program.jpg

DPHA Expands Online Education Program

June 3, 2024

DPHA announces the expansion of its online education system, DPHA University.


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PHCN0624_business relationship-not AI.jpg
MOMENTUM BUILDING MARKETING

AI Shouldn’t Replace the Human Element in Your PR Content

These tools lack the depth and understanding characteristic of our nature: culture, intuition, empathy, creativity, collaboration and ethics.
June 3, 2024
Heather Ripley

While there is a place for artificial intelligence in your company’s public relations plan, a human writer can capture the emotions and desires of you and your staff, and collaborate with you on a deeper level than any technical tool can.



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BuyFin Payment Processing and Consumer Financing Now Available to Help Business Owners Unlock Growth.jpg

BuyFin Payment Processing and Consumer Financing Now Available to Help Business Owners Unlock Growth

May 7, 2024

BuyMax has announced the launch of BuyFin, a platform that offers both payment processing solutions and consumer financing options to home service businesses.


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PHCN0524_angry feedback from customer.jpg
MOMENTUM BUILDING MARKETING

Start Preparing Now for the Crisis That’s Coming

You don’t want to be caught off-guard when the inevitable happens. A crisis plan helps you protect your business, reputation and brand.
May 6, 2024
Heather Ripley

At some point in the life of your business, you’ll deal with a crisis that could hurt your company’s reputation.


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TW0424_too many dumb questions.jpg
Distribution Strategy

Customer Service and the Art of Handling Dumb Questions

Mocking customers is a dangerous game.
May 6, 2024
Ian Heller

It was 33 years ago on a blistering cold Friday night in Billings, Mont., when the Grainger emergency service operator notified me that I needed to call a customer immediately. 


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In tubs.jpg
Feature

Be a Magician

Showroom consultants in the Winsupply family must understand client likes/dislikes, budgets, timelines — and package everything together for the right look.
May 6, 2024

As a consultant, you need to be aware of all that to achieve the best results for your customers. You also need to be aware of the current trends and products and how to put them all together to achieve the look desired at the budget given.


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