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Home » Authors » Richard DiToma
Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

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Contractor Profit Advantage

The Spirit of Business

Why technical skill alone isn’t enough to build a profitable contracting company — and how disciplined pricing, sound math and business judgment separate real operators from those merely getting by.
July 1, 2026
Richard DiToma

If you search the Internet for the definition of the word “business,” you’ll find a version of this idea: “Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”


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Contractor Profit Advantage

New Construction Vs. Service Business Operational Costs

Plumbing and HVAC contractors must treat each segment as a separate profit center and use precise cost analysis to ensure balanced, profitable operations.
June 1, 2026
Richard DiToma

Plumbing and HVAC contractors must analyze precise operational costs to separate new construction from service segments and maximize distinct profit centers.


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Contractor Profit Advantage

Numbers Lead to Money

If you incur legitimate business expenses, you had better identify and calculate them before offering your services to the public.
May 4, 2026
Richard DiToma
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Contractor Profit Advantage

Success Is In the Dough

If you deliver excellence, consumers will be looking for you.
April 1, 2026
Richard DiToma

Learn why success in the PHC contracting business requires more than just technical skill, but the courage to set profitable prices that reflect the true value of your excellence.


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Contractor Profit Advantage

Compensation That Counts: Keeping Star Techs and Growing Your Business

Competitive pay and creative incentive programs that reward both sales and performance ensure that top technicians feel valued and motivated to stay with your company.
March 2, 2026
Richard DiToma

One of the age-old questions contractors ask is about technician compensation.


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Contractor Profit Advantage

The Importance of Respect

Owners must train and compensate staff appropriately to earn their respect, as it leads to high-quality service, repeat business and a strong reputation among consumers.
February 2, 2026
Richard DiToma

Discover how building a foundation of respect within your team—through mastery, training, and clear expectations—is the essential catalyst for delivering the excellence that earns lifelong customer loyalty.


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Contractor Profit Advantage

Businessperson Vs. a Person in Business

Service agreements, clear emergency definitions and after-hours policies can manage customer expectations, reduce stress and maintain profitability for your business and technicians.
January 5, 2026
Richard DiToma

Pricing for profit, setting clear service boundaries and rewarding loyal customers are the cornerstones of this veteran contractor’s approach to delivering excellence without burning out — or going broke.


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Contractor Profit Advantage

Success Requires Change

Every member of a business team must perform their role effectively, and monitoring and improving performance leads to profitability.
December 1, 2025
Richard DiToma

Discover how building a unified team, embracing smart change, and switching from time-and-materials to strategic contract pricing can help PHC contractors boost profits, reduce headaches, and finally compete at a Super Bowl level.


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Contractor Profit Advantage

Service Businesses Must Serve

Demonstrate integrity by being thorough and informing consumers upfront of service charges and potential contingencies; this can help increase your business.
November 3, 2025
Richard DiToma

When a simple trip for gas turned into a costly car repair, one consumer learned a valuable lesson every PHC service professional should remember: thorough, honest diagnostics build trust — and trust builds lasting business success.


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Contractor Profit Advantage

Removing Price Phobia

By understanding true operational costs and confidently setting prices above those costs, contractors can ensure their businesses remain profitable and sustainable.
October 1, 2025
Richard DiToma

If you’re afraid your prices are too high, the real danger may be that they’re too low to keep your business profitable and sustainable.


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