Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email richardditoma@verizon.net; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Contractor Profit Advantage

Success Requires Trust

To build loyalty with your customers and technicians, conduct your business with integrity and honesty.

February 4, 2019

Richard DiToma

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Consumer trust in your business leads to success. Trust is a very important business-building asset to have.

Contractor Profit Advantage

New Year’s Resolution: Price Your Services Right

Incorrect calculations will lead you to arrive at selling prices that are not properly profitable.

January 5, 2019

Richard DiToma

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The old saying is that, “Sticks and stones may break my bones, but words will never hurt me.” However, when one contractor calls the other a high-priced crook or a low-ball fool of questionable quality, neither looks good in the eyes of the intelligent consumer. And if their prices are too high or low, they are hurting themselves.

Contractor Profit Advantage

Your Employees Are Your Partners

Implement a performance review process to evaluate your team and compensate accordingly.

December 5, 2018

Richard DiToma

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One of those realities is your employees are actually your partners since they must conduct their duties in the best interest of your business for it to succeed.

Contractor Profit Advantage

Calculate Overhead in Dollars and Cents

A set percentage most likely will not cover your true cost of overhead expenses.

November 6, 2018

Richard DiToma

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Except for pure luck, using set percentages does not reflect actual cost. Percentages should not be used as a formula to arrive at your overhead cost.

Contractor Profit Advantage

Poor Word Choice is Bad for Business

Be articulate and specific when talking with customers.

August 12, 2018

Richard DiToma

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Just as wrong numbers always produce wrong results, wrong words also affect your bottom line.

CONTRACTOR PROFIT ADVANTAGE

What is a Fair Price?

Once we decide what ‘fair’ and ‘price’ mean, actually determining a fair price brings up more questions.

July 8, 2018

Richard DiToma

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The goal of consumers dealing with contractors is to get an excellent job at the lowest price.

Contractor Profit Advantage

How to Answer the Price Question

A well-planned pricing guide will allow your techs to answer the consumer’s price question properly and profitably.

June 4, 2018

Richard DiToma

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How do you react when the consumer asks, “How much will that cost?”

Contractor Profit Advantage

Outrageously High and Lowball Prices

Four personal factors can be the downfall of your business.

May 17, 2018

Richard DiToma

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It’s so easy to want what someone else has or criticize how they operate. Before you assuming something about another contractor’s prices, make sure your prices are not low.