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Home » Authors » Richard DiToma
Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email richardditoma@verizon.net; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

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Contractor Profit Advantage

What Do Your Customers Think About Your Business?

The answers can give you great insight to fix what needs attention while enhancing what they perceive as your greatest qualities.
October 2, 2023
Richard DiToma

Giving your customers a simple questionnaire about your company’s prices and services will provide you with valuable insight into challenges you need to fix and the qualities they appreciate the most.


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Contractor Profit Advantage

Be True To Yourself

Integrity starts within you. If you are not honest with yourself, you cannot be honest with others.
September 4, 2023
Richard DiToma

Building your business around the principles of honesty, integrity and prudence will bring you more success than deception and greed. 


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Contractor Profit Advantage

Teaching Future Generations To Be Star Techs

The future success of the contracting industry is in the hands and minds of the people who will replace you.
August 7, 2023
Richard DiToma

As older technicians continue to leave the industry, ensuring that new technicians know how to treat customers honestly and fairly is vital. Business owners must recognize and compensate outstanding techs so they stick around and influence apprentices and new techs, creating a circle of knowledge that will only benefit you and your company. 


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Contractor Profit Advantage

The Difference a Dollar Makes

Test the waters on raising your prices; I don’t think you would lose any jobs for one dollar more per tech hour.
July 5, 2023
Richard DiToma

Certain situations negatively affect the contracting business arena; some are facts, while others are figments of the imagination.


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Contractor Profit Advantage

Pricing Dilemmas and Conundrums Contractors Face

Look for a simple solution instead of compounding the problem by continuing to operate similarly.
June 1, 2023
Richard DiToma

If a contractor finds his profits decreasing, it may be time to examine task pricing and how many revenue-producing hours your technicians bring in. 


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Contractor Profit Advantage

Are Trade Associations Good or Bad?

Those that focus on bettering the industry for all involved —and follow through — can help newbies and experienced members.
May 1, 2023
Richard DiToma

Networking and training are the best reasons for joining an industry group. They also keep members abreast of legislation and regulations that can positively or negatively affect them. Keep an open mind and see how an industry association can help your business.


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PHC0423_Plumbing problems.jpg
Contractor Profit Advantage

Refute Employee Misconceptions Regarding Your Prices

The proper perspective on numbers can help techs understand the real costs of business.
April 3, 2023
Richard DiToma

When your technicians believe you are rich because of the prices you charge, it’s up to you to educate them about how your business is run and how the hours they work contribute to the company’s profitability.


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Contractor Profit Advantage

Are Your Prices Too High, Too Low or Just Right?

Running a business in any area requires determining your business’s just-right situation.
March 7, 2023
Richard DiToma

What beans should you count to do what is right for your business to succeed? Read on to determine the just-right factors to properly price your services while collecting a profit. 


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Contactor Profit Advantage

Dealing With Obtuse Consumers

Rely on the terms, conditions and prices of your agreement with the client, and include explanatory language on all invoices and contract forms.
February 3, 2023
Richard DiToma

When clients balk at the price of your services after the work has been completed and the invoice is signed and paid, it’s usually because they talked to an unscrupulous and inexperienced plumber. And that plumber said he could have done the work for less. Read on for some tips to handle that in your company.


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Contractor Profit Advantage

Making Your Investment In Your Contracting Business Pay Off

A lot of heart and technical skills can start a contracting business. But business expertise will make it a long-term success.
January 6, 2023
Richard DiToma

A lot of heart and technical skills can start a contracting business. But business expertise will make it a success.


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