Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email richardditoma@verizon.net; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

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Contractor Profit Advantage

Are Your Prices Morally Correct?

Understanding the principles that guide your business logic can help you not only best serve your customers, but also remain competitive and profitable.
October 9, 2019
Richard DiToma
No Comments
Determining what you are worth and making a profit, too, does not make you an immoral businessperson. Understand the reasons why it’s important to value your services and match them up to what you charge.
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Contractor Profit Advantage

Cheap Ain’t Cheap

Excellence may cost more to produce, but it pays higher dividends.
September 5, 2019
Richard DiToma
No Comments
As a child, I was told, “‘Ain’t’ ain’t in the dictionary.” I was instructed to use the contraction isn’t (is not) instead. But, with time being what it is and change always around us, and humans colloquially changing the English language — ain’t, right or wrong, has become integrated into the English language. 
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Contractor Profit Advantage

Stop Giving Estimates

Contract pricing allows contractors the opportunity to offer an upfront price that does not change for a described task.
August 7, 2019
Richard DiToma
No Comments
Contract pricing defines the parameters of any task and allows contractors to package prices in a fashion to recover their costs.
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Contractor Profit Advantage

Price It Properly or Send in The Clowns

Know your true cost of operation and of any service you provide. Quote your prices profitably and with confidence.
July 8, 2019
Richard DiToma
No Comments
Have you ever wondered if you were charging the right amount for your services? Of course, you have. It’s only natural. Unfortunately, many contractors set their prices based on the amount charged by their competitors.
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Contractor Profit Advantage

The Minimum Cost to You

There is a difference between the hours for which you pay and the hours you have available to sell so you can recover your true cost.
June 4, 2019
Richard DiToma
No Comments
Charging $85/tech hour does not make sense (or dollars and cents). But not knowing your true cost of operation and the proportionate hourly cost is insane. Identifying and calculating your true cost per tech hour varies dependent upon tech abilities and geographic locations. 
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Contractor Profit Advantage

Free Lunch Isn’t Free

Make sure you include all your legitimate costs in your package price.
May 7, 2019
Richard DiToma
No Comments
If you want to increase sales by offering some additional item or service with the purchase of another item or service, make sure you include all your legitimate costs in your package price.
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Contractor Profit Advantage

Business Success Requires Wise Decisions

Whether new construction or service, know your true cost of doing business.
March 4, 2019
Richard DiToma
No Comments
Life is a journey. And like all journeys, reaching your destination requires directions and choices such as the route to take, whether to turn left or right at intersections or just go straight.
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Contractor Profit Advantage

Success Requires Trust

To build loyalty with your customers and technicians, conduct your business with integrity and honesty.
February 4, 2019
Richard DiToma
No Comments
Consumer trust in your business leads to success. Trust is a very important business-building asset to have.
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Contractor Profit Advantage

New Year’s Resolution: Price Your Services Right

Incorrect calculations will lead you to arrive at selling prices that are not properly profitable.
January 5, 2019
Richard DiToma
No Comments
The old saying is that, “Sticks and stones may break my bones, but words will never hurt me.” However, when one contractor calls the other a high-priced crook or a low-ball fool of questionable quality, neither looks good in the eyes of the intelligent consumer. And if their prices are too high or low, they are hurting themselves.
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