Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email richardditoma@verizon.net; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Contractor Profit Advantage

Are Your Prices Fair?

When searching for fairness, you must consider all tangible and intangible costs.

October 5, 2021

Richard DiToma

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I’m sure you've often wondered about how your competitors came up with their prices. They may have beaten you out of a job you wanted.

Contractor Profit Advantage

Reflections from a Contractor

A tech-turned-owner shares his frustration with pricing to cover the true cost of his business.

September 3, 2021

Richard DiToma

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Contractor Profit Advantage

Should You Charge a Minimum Service Call?

A service tech performing residential services or commercial services costs your business money, which must be recovered from your clientele.

August 9, 2021

Richard DiToma

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There is no difference between a service tech performing residential services or commercial services. It costs your business money, which must be recovered from your clientele.

Contractor Profit Advantage

The Saga of Tom, Dick and Harry

Properly maintained incentive programs could be the carrot needed to boost revenue, morale and the ability to retain good help.

July 2, 2021

Richard DiToma

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Tom owns a plumbing, heating and cooling service contracting business in a town of about 50,000 people. Dick and Harry are his techs. All three were able PHC techs who could take care of Tom’s clientele’s service requests for their PHC systems.

Contractor Profit Advantage

Time is Your Product

It is crucial to know how much one tech hour costs in your company to accurately determine your cost to perform a task.

June 1, 2021

Richard DiToma

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In the PHC industry, contractors sell the time it takes to perform tasks for consumers. Therefore, it is crucial to know how much one tech hour costs in your company to accurately determine your cost to perform a task. You then have a base point from which to add your profit to that cost.

Contractor Profit Advantage

Should You Charge a Minimum Service Call Charge?

By not requiring a minimum service call charge, you shortchange your business, yourself, your family and your employees.

May 7, 2021

Richard DiToma

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Medical doctors address the physical being of your biological systems and assess the condition of your health. If needed, they recommend medications or procedures.

Contractor Profit Advantage

The Seven Basic Hurdles of Business

Regardless of an entrepreneurial spirit, PHC contractors must tackle these obstacles to find success.

April 2, 2021

Richard DiToma

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Whether you are already a plumbing, heating or cooling service contractor or thinking about becoming one, the following hurdles of business pertain.

Contractor Profit Advantage

Think Like a Consumer, Act Like a Businessperson

Look for an edge to put your company above the mediocrity delivered by other PHC contractors in your area who are just people in business.

March 8, 2021

Richard DiToma

Look for an edge to put your company above the mediocrity delivered by other PHC contractors in your area who are just people in business.

Contractor Profit Advantage

Calculating a Profitable Selling Price

To measure your true costs, determine your operational and proportionate costs as they pertain to each task.

February 1, 2021

Richard DiToma

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The contract price of any PHC task should be calculated in the estimated average time spent on labor and overhead, blended with the average material used and the desired profit margin.