Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email richardditoma@verizon.net; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Contractor Profit Advantage

Fear Keeps You from Realizing the Price is Right

Confidence that your prices have been properly calculated based on your true operational costs will allow you to maximize profits.

January 7, 2020

Richard DiToma

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Make a New Year’s resolution to understand the amount of money you must charge for the services you provide to the public to recover the costs you incur providing those services. The right price also allows you to earn the profit you deserve for delivering excellence through those services.

Contractor Profit Advantage

Businesses Need Direction

To reach the destination of profitability, you need detailed directions regarding operational costs, profit margin and selling prices.

December 5, 2019

Richard DiToma

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New York Yankee great Yogi Berra had a knack for making funny and ambiguous statements. He'd say things such as, "It’s like déjà vu all over again," and "When you come to a fork in the road, take it."

Contractor Profit Advantage

Profit Comes After Expenses Are Paid

Salary and salary-related expenses are business expenses. Make sure to include them in your selling price.

November 4, 2019

Richard DiToma

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Many contractors confuse the word "salary" with the word "profit." There is a difference.

Contractor Profit Advantage

Are Your Prices Morally Correct?

Understanding the principles that guide your business logic can help you not only best serve your customers, but also remain competitive and profitable.

October 9, 2019

Richard DiToma

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Determining what you are worth and making a profit, too, does not make you an immoral businessperson. Understand the reasons why it’s important to value your services and match them up to what you charge.

Contractor Profit Advantage

Cheap Ain’t Cheap

Excellence may cost more to produce, but it pays higher dividends.

September 5, 2019

Richard DiToma

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As a child, I was told, “‘Ain’t’ ain’t in the dictionary.” I was instructed to use the contraction isn’t (is not) instead. But, with time being what it is and change always around us, and humans colloquially changing the English language — ain’t, right or wrong, has become integrated into the English language.

Contractor Profit Advantage

Stop Giving Estimates

Contract pricing allows contractors the opportunity to offer an upfront price that does not change for a described task.

August 7, 2019

Richard DiToma

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Contract pricing defines the parameters of any task and allows contractors to package prices in a fashion to recover their costs.

Contractor Profit Advantage

Price It Properly or Send in The Clowns

Know your true cost of operation and of any service you provide. Quote your prices profitably and with confidence.

July 8, 2019

Richard DiToma

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Have you ever wondered if you were charging the right amount for your services? Of course, you have. It’s only natural. Unfortunately, many contractors set their prices based on the amount charged by their competitors.

Contractor Profit Advantage

The Minimum Cost to You

There is a difference between the hours for which you pay and the hours you have available to sell so you can recover your true cost.

June 4, 2019

Richard DiToma

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Charging $85/tech hour does not make sense (or dollars and cents). But not knowing your true cost of operation and the proportionate hourly cost is insane. Identifying and calculating your true cost per tech hour varies dependent upon tech abilities and geographic locations.

Contractor Profit Advantage

Free Lunch Isn’t Free

Make sure you include all your legitimate costs in your package price.

May 7, 2019

Richard DiToma

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If you want to increase sales by offering some additional item or service with the purchase of another item or service, make sure you include all your legitimate costs in your package price.