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Home » Authors » Richard DiToma
Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

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Contractor Profit Advantage

Success Requires Change

Every member of a business team must perform their role effectively, and monitoring and improving performance leads to profitability.
December 1, 2025
Richard DiToma

Discover how building a unified team, embracing smart change, and switching from time-and-materials to strategic contract pricing can help PHC contractors boost profits, reduce headaches, and finally compete at a Super Bowl level.


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Contractor Profit Advantage

Service Businesses Must Serve

Demonstrate integrity by being thorough and informing consumers upfront of service charges and potential contingencies; this can help increase your business.
November 3, 2025
Richard DiToma

When a simple trip for gas turned into a costly car repair, one consumer learned a valuable lesson every PHC service professional should remember: thorough, honest diagnostics build trust — and trust builds lasting business success.


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Contractor Profit Advantage

Removing Price Phobia

By understanding true operational costs and confidently setting prices above those costs, contractors can ensure their businesses remain profitable and sustainable.
October 1, 2025
Richard DiToma

If you’re afraid your prices are too high, the real danger may be that they’re too low to keep your business profitable and sustainable.


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Contractor Profit Advantage

The Power of Discounts

By strategically adjusting pricing and discount policies, contractors can attract loyal customers while maintaining financial success.
September 1, 2025
Richard DiToma

Discounts can boost business—but only if you know your true costs, set smart profit margins, and price above those costs. Plan carefully to stay profitable, even with deals.


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Contractor Profit Advantage

Another Contractor Agrees

Properly documented paperwork and honest, legal and moral business procedures help deliver excellence to consumers.
August 4, 2025
Richard DiToma

A thoughtful reader email sparks a deeper look into how customer feedback — both good and bad — can guide contractors toward excellence, while offering smart strategies for dealing with difficult clients and protecting your business.


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Contractor Profit Advantage

Recipe for PHC Business Success

By managing costs, hiring and training great employees and maintaining high standards, contractors can build a loyal clientele and achieve profitability.
July 1, 2025
Richard DiToma

Running a successful PHC business takes more than technical skill — it’s a carefully balanced recipe of knowledge, business sense, pride, and the drive to deliver excellence at every turn.


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Contractor Profit Advantage

The Consumer’s Perception

Using a structured survey form provides contractors feedback to improve business operations and serves as valuable evidence in case of disputes.
June 2, 2025
Richard DiToma

Want to protect your business, boost your confidence, and silence the "could've-been-cheaper" crowd? Ask for customer feedback at the time of service—and put it in writing.


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Contractor Profit Advantage

Travel Down Profitability Lane and Avoid the Road to Failure

The key to success lies in knowing and managing business costs, addressing unapplied labor hours and setting profitable prices.
May 1, 2025
Richard DiToma

Being in business requires maintaining a positive demeanor, even when it’s challenging. For plumbing and HVAC service contractors, a smile can make a significant difference in customer interactions, fostering satisfaction and loyalty.


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Contractor Profit Advantage

Smiles and Frowns in the Business Arena

Balance customer satisfaction with business integrity when addressing buyer’s remorse and price comparisons.
April 3, 2025
Richard DiToma

Being in business requires maintaining a positive demeanor, even when it’s challenging. For plumbing and HVAC service contractors, a smile can make a significant difference in customer interactions, fostering satisfaction and loyalty.


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Contractor Profit Advantage

First Impressions Are Important

The pros and cons of service call charges versus free estimates and the implications of charging by the hour versus by the task.
February 3, 2025
Richard DiToma
Success in the plumbing, heating and cooling industry hinges on both technical expertise and exceptional customer service. Columnist Richard DiToma emphasizes the importance of first impressions, particularly during initial phone interactions.
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