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Home » Topics » Marketing

Marketing
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CONTRACTOR CULTURE

Incentivizing Techs to Embrace Training

Effectively implement six best practices and methods for improving your in-house technical training program.
November 3, 2023
Ken Midgett

Your training investment in your technicians will result in positive benefits beyond the financial impact. Trained techs exude confidence, impressing customers with their expertise — leading to fewer callbacks. Service managers can focus on their roles instead of being constant technical advisors, meaning increased job efficiency.


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Feature

25 Years of Driving Profit and Growth

A conversation with BDR CEO Bruce Wiseman and President Kim Archer.
November 3, 2023
Steve Smith

As industry technology evolves and running a home services business becomes more complex, business owners and their teams must get the right training to foster growth and innovation. Business training/coaching provider celebrates its 25 years of helping industry entrepreneurs and their businesses thrive.


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MOMENTUM BUILDING MARKETING

So You’ve Landed a Media Interview

If you prepare and practice, your confidence as an industry leader should shine through the interview.
November 3, 2023
Heather Ripley

It’s perfectly normal to be nervous for your first few media interviews. It’s a new experience, and you want to make a good impression. However, don’t forget that you are the expert, not the reporter. Heather Ripley provides some preparation tips for a print or TV interview.


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Showroom Excellence

Don’t Make Your Customers Miserable

Being relentless in pursuing great people will always be your No. 1 priority; having a great store is priority No. 2.
November 3, 2023

The retail shopping experience has grown consistently worse in 2023. 


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Feature

When the Economy Moves Customers to Repair, Not Replace

The best way to position your business for success is to diversify.
November 3, 2023

Hot or cold? The U.S. economy is sending the HVAC industry mixed signals.


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Weil-McLain Unveils New Advantage Contractor Loyalty Program

October 24, 2023

This innovative program is designed to provide HVAC business owners, managers and contractors with the status and recognition they deserve, enabling them to stand out in the marketplace.


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A. O. Smith Announces Fourth Quarter Promotion with Participating Wholesale Partners

October 16, 2023

The promotion aims to further incentivize contractors to purchase select commercial gas water heaters from participating locations. 


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Affiliated Distributors Recognizes APR Supply Co. Field Marketing Summits

October 11, 2023

APR Supply Co. was recognized at the 2023 Affiliated Distributors North American Meeting for Best Field Marketing Summit for 2023.


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Caleffi Appoints Max Rohr Director of Education and Technical Marketing.jpg

Caleffi Appoints Max Rohr Director of Education and Technical Marketing

October 11, 2023

Max Rohr has been appointed director of education and technical marketing, a newly created function within Caleffi North America. 


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Brooke Chase Adding Recruitment Staff to Meet Growing Business Needs.jpg

Brooke Chase Adding Recruitment Staff to Meet Growing Business Needs

October 5, 2023

Brooke Chase Associates is pleased to welcome Veronica Salas to the firm as a recruiter.


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