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Home » Topics » Marketing

Marketing
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Feature

The Great Makeover: Why Electrification Is Our “Excellent” Opportunity

This is our “Wayne’s World” reality check.
April 1, 2026

Explore how the plumbing and heating industry is trading traditional boilers for high-efficiency electrification, turning the "Great Makeover" of 2026 into a massive opportunity for contractors and wholesalers.


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California Heat Pump Partnership Launches Statewide Marketing Campaign to Drive Heat Pump Adoption

March 5, 2026

The Wall Whisperer campaign engages consumers and contractors in a multi-pronged marketing approach to build widespread awareness for heat pumps, celebrate the state’s workforce, and accelerate market demand.


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Performance Management

This Year, Change Demands a Reinvention Operating System

In today’s era of constant, overlapping disruptions, organizations can no longer treat change as a one-time project; they must build reinvention and adaptability into their core operating systems to survive and thrive.
March 2, 2026
Howard Coleman

If you sometimes feel like me, that you’re facing nonstop disruption, you may not be imagining it. In particular, it’s a question that over the past few years I’ve asked myself as each year ended. 


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Feature

How to Drive More Sales Using Your Product Visuals

A strategic guide for manufacturers and distributors to empower dealers, strengthen brand identity and streamline the decision-making process for all stakeholders.
March 2, 2026

In today’s market, customers encounter products long before they ever touch them in a showroom.


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Housecall Pro Launches Yelp Integration to Streamline Lead.jpg

Housecall Pro Launches Yelp Integration to Streamline Lead Management for Home Service Businesses

February 12, 2026

The collaboration sends Yelp’s high-intent leads directly into Housecall Pro’s Job Inbox, helping pros respond faster, stay organized and win more jobs.


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Sales & PVF Perspective

Coffee Connections

Building meaningful relationships, listening actively and seeking opportunities to help others are the cornerstones of successful salesmanship.
February 2, 2026
Ernie Coutermarsh

Learn how a lifetime of "coffee connections" and old-school political wisdom can transform a sales career from being a mere vendor into becoming a vital, 911-style partner for your customers.


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Feature

Why Even the Best PHC Contractors Stay Invisible Online

You may be doing everything right in the field, but outdated profiles, stale reviews and weak local signals are quietly costing you calls before the phone ever rings.
February 2, 2026

Stop letting potential leads pass you by and learn how small, consistent updates to your Google presence can transform your business from invisible to a top-tier local choice.


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DDS Launches Acadia App for Shopify, Delivering Real-Time Product Data to B2B Distributors and Manufacturers.jpg

DDS Launches Acadia App for Shopify, Delivering Real-Time Product Data to B2B Distributors and Manufacturers

January 6, 2026

The new app provides Shopify users with a seamless way to maintain accurate and up-to-date product content without manual file handling, spreadsheet cleanup, or reformatting.


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Heather Ripley Launches Updated Next Level Now Book for Home Services.jpg

Heather Ripley Launches Updated "Next Level Now" Book for Home Services

December 18, 2025

Award-winning public relations veteran shares insights and best practices for residential service companies to grow their business.


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Sonnhalter Wins PRSA Rocks Award

December 2, 2025

Sonnhalter wins a gold award in B2B Campaign category on behalf of NIBCO.


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