Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.

Here's how two home service companies are using cloud-based solutions to tackle challenges brought on by the pandemic.

By adding public relations to your marketing toolkit, you raise awareness of your brand and make it more likely that customers will choose you when they need help.

Every business, no matter how big or how small, needs a vision, some kind of guide to future success.

Finding ways to market your plumbing business during the holidays can be a challenge. Consumers are inundated with advertising this time of year, so home service businesses might have a hard time penetrating the noise to get their messages across.

Online reviews are key to building a solid marketing strategy for your plumbing business.

Do you know someone who refuses to use digital marketing to boost their business? Perhaps this person says they don’t have time for online or they believe the traditional ways are enough for them.

Have you ever thought about rebranding your plumbing business? Maybe you’ve added services such as HVAC and electrical. Maybe your company has changed ownership or merged with another company. Or maybe it’s just time for a change.

It may surprise you that in today’s crowded social media world, organic reach is not enough to effectively market your company.

Your target audience is changing every day, and your marketing strategy should reach them where they are. Take a look at Instagram, YouTube and Pinterest.