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Home » Authors » Heather Ripley
Heather Ripley

Heather Ripley

Heather Ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in home service and building trades. For additional information, visit www.ripleypr.com.

Articles

ARTICLES

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MOMENTUM BUILDING MARKETING

Doing Good? Don’t Hide it — Share it and Inspire More Good

Publicizing good deeds through authentic public relations inspires others, amplifies the positive impact on the community and benefits the business.
December 1, 2025
Heather Ripley

Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.


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PHCN1125_The Surfin' Plumbers at home show.jpg
MOMENTUM BUILDING MARKETING

From Foot Traffic to Forever Customers

By maximizing interactive experiences, social media and post-event follow-ups, businesses can transform home show participation into long-term growth opportunities.
November 3, 2025
Heather Ripley

Standing out at home shows takes more than a flashy booth — with the right PR and marketing strategy, your plumbing brand can turn every handshake and demo into lasting visibility, stronger credibility, and year-round business growth.


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PHCN1025_plumber repairing leak.jpg
MOMENTUM BUILDING MARKETING

Don’t Let Regulations Scare Homeowners: How PR Helps

By fostering transparency and positioning themselves as thought leaders, home services companies can build trust and enhance their reputation within their communities.
October 1, 2025
Heather Ripley

When plumbing regulations change, smart contractors use clear communication and strategic PR to build trust, educate the public, and position themselves as industry leaders.


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MOMENTUM BUILDING MARKETING

The Power of Storytelling: Make Your Plumbing Company Memorable and Trustworthy

By sharing personal narratives and leveraging earned media, businesses can create lasting impressions and stand out in competitive markets.
September 1, 2025
Heather Ripley

Want to stand out from the competition and earn lasting customer loyalty? Start by telling your story — because in business, your most powerful tool might just be the tale only you can tell.


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PHCN0625_business crisis solution.jpg
MOMENTUM BUILDING MARKETING

Don’t Let Your Social Media Hurt Your Chances at Scoring Earned Media Opportunities

Avoid pitfalls by managing your online presence professionally and strategically to amplify positive attention while mitigating risks.
August 4, 2025
Heather Ripley

While social media can elevate a home service business’s visibility and attract earned media, it also opens the door to public scrutiny—making a strategic, professionally managed approach essential for amplifying credibility while mitigating risks.


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MOMENTUM BUILDING MARKETING

Prepare for the Unexpected with a PR Crisis Plan

A calm and steady approach may not only save your plumbing company from further embarrassment, but it might also save it from total ruin.
June 2, 2025
Heather Ripley

You plan for tornadoes and fires—so why not plan for a business crisis? From reputational threats to data breaches, home service companies are vulnerable. Discover how a crisis management plan and the right PR partner can protect your plumbing business before disaster strikes.


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MOMENTUM BUILDING MARKETING

Make Your Home Service Company a Household Name

Public relations can enhance brand visibility and credibility, ultimately leading to business growth.
May 1, 2025
Heather Ripley

Public relations expert Heather Ripley explores the importance of incorporating PR into the marketing strategies of plumbing, electrical and HVAC companies.


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MOMENTUM BUILDING MARKETING

Not Meeting Your 2025 Goals? Boost Your Brand With a Little PR

Integrate PR with your existing marketing efforts to stand out from the competition and achieve your goals.
April 3, 2025
Heather Ripley

Public relations can enhance your business plan by increasing brand awareness, positioning you as a community thought leader, and supporting your marketing campaigns. 


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MOMENTUM BUILDING MARKETING

Beyond Google: Building a Positive Offline Reputation with PR

A strong presence in the community increases brand awareness and customer loyalty, and provides a buffer during business crises.
March 3, 2025
Heather Ripley

For the home service industry, marketing your plumbing company means that you need awesome truck wraps and you must appear on the first page of any local Google search result.


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PHCN0225_draw customers with brand engagement.jpg
MOMENTUM BUILDING MARKETING

PR Boosts Brand Loyalty so Companies Stand Out

Building this devotion requires exceptional customer service, high-quality delivery and a strong emotional connection with clients.
February 3, 2025
Heather Ripley
Brand loyalty is crucial for profitability and customer retention in the home service industry. Building this devotion requires exceptional customer service, high-quality delivery and a strong emotional connection with clients.
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