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Home » Authors » Heather Ripley
Heather Ripley

Heather Ripley

Heather Ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in home service and building trades. For additional information, visit www.ripleypr.com.

Articles

ARTICLES

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MOMENTUM BUILDING MARKETING

What Makes Your Company Different?

A deep understanding of your market and your competition helps you determine what qualities your business possesses that they don’t.
April 3, 2023
Heather Ripley

When you Google “plumber” or “HVAC repair” and your city’s name, chances are you’ll come up with a long list of companies matching that description in your community.


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MOMENTUM BUILDING MARKETING

Promote Corporate Social Responsibility Engagement All Year

Many charitable organizations need a continuous flow of cash to carry out their good deeds.
March 7, 2023
Heather Ripley

Need doesn’t stop once the holidays are over, and charitable organizations need funding throughout the year to continue helping their communities, and making staff payroll. Read on for ideas to obtain employee buy-in and keep donations rolling in.


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MOMENTUM BUILDING MARKETING

Have a Crisis Plan in Place for When — Not If — a Problem Arises

Your company’s very survival might depend on how well you plan.
January 6, 2023
Heather Ripley

Most home service companies will encounter a business crisis. If you don’t have a strategy to deal with the fallout, you could jeopardize your company’s reputation.


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MOMENTUM BUILDING MARKETING

Add PR to Your Marketing Plan for a Successful 2023

Public relations helps your business build and maintain its brand and reputation and tells your story to its stakeholders.
December 5, 2022
Heather Ripley

Many small home service businesses don’t believe they need to worry about public relations. However, PR professionals do more than put out reputation fires — they help cement your good reputation as an expert within your community before a perceived misstep harms your company.


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Momentum Building Marketing

Lights! Camera! Interview!

Media training helps you prepare for your first big on-camera appearance.
November 4, 2022
Heather Ripley

If you’ve established yourself as an expert in your field, media outlets will contact you to discuss how weather and other events can affect a home’s plumbing and mechanical systems. Read on for tips to handle those interviews.


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MOMENTUM BUILDING MARKETING

Company Blogs Are Good for Business

However, don’t take them lightly. Your blog involves, at a minimum, weekly attention if you want it to remain fresh and relevant.
October 3, 2022
Heather Ripley

Blogs can help your company stay in touch with your customers, distributors and vendors. However, since it is an extension of your website and your company, make sure blog posts are professional. Read on for some tips for a successful blog.


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MOMENTUM BUILDING MARKETING

Be Your Market’s Expert

Thought leaders drive business growth.
September 5, 2022
Heather Ripley

Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.


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Momentum Building Marketing

Responding to Online Reviews

Staying professional and responding quickly will show customers you care about their concerns, translating into repeat business.
August 5, 2022
Heather Ripley

Most consumers use online reviews as part of their research on local businesses to decide where to spend their money. 


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MOMENTUM BUILDING MARKETING

Sharing Your Company’s Goodwill

‘Tooting your own horn’ is no longer seen as a liability; it’s an asset to your public image.
May 6, 2022
Heather Ripley

Corporate social responsibility is important in many consumers’ minds. Get buy-in from employees about what charitable organizations to support. Only then can you incorporate it into your public relations campaign.


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Momentum Building Marketing

Public Relations 101: See and Be Seen

Making your company more visible online can boost its reputation and solidify you as the expert in your industry or community.
April 1, 2022
Heather Ripley

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.


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