Finding ways to market your plumbing business during the holidays can be a challenge. Consumers are inundated with advertising this time of year, so home service businesses might have a hard time penetrating the noise to get their messages across.
Have you ever thought about rebranding your plumbing business? Maybe you’ve added services such as HVAC and electrical. Maybe your company has changed ownership or merged with another company. Or maybe it’s just time for a change.
In the home service industry, the goal of any marketing is to put your business in the forefront of customers’ minds when their need arises. Who do they call first when their garbage disposal breaks or when their sink backs up? Of course, you want that call to come to your plumbing business.
In the changing world of Internet marketing, there is no "set it and forget it" option. As search engines — most notably Google — get smarter, the rules for search engine optimization (SEO) change, too.