In the home service industry, the goal of any marketing is to put your business in the forefront of customers’ minds when their need arises. Who do they call first when their garbage disposal breaks or when their sink backs up? Of course, you want that call to come to your plumbing business.
In the changing world of Internet marketing, there is no "set it and forget it" option. As search engines — most notably Google — get smarter, the rules for search engine optimization (SEO) change, too.
Sometimes the phone doesn’t ring, no matter how hard you try. That’s when it’s especially important to get your name and face in front of the public. The only way to catch the attention of customers or decision-makers is to be visible.