Websites are usually the first platforms to appear organically on a Google search for a business, but studies are showing that social media matters when it comes to search results.

You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.

Preparation is vital; don't wait until an emergency happens to formulate a plan.

How often do you think about employee engagement? If you’re anything like other home service business owners, commitment is probably right up there with great company culture as something you’d love just to happen.

Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.

Here's how two home service companies are using cloud-based solutions to tackle challenges brought on by the pandemic.

By adding public relations to your marketing toolkit, you raise awareness of your brand and make it more likely that customers will choose you when they need help.

Every business, no matter how big or how small, needs a vision, some kind of guide to future success.

Finding ways to market your plumbing business during the holidays can be a challenge. Consumers are inundated with advertising this time of year, so home service businesses might have a hard time penetrating the noise to get their messages across.

Online reviews are key to building a solid marketing strategy for your plumbing business.