While many home service business owners may understand marketing, they may not understand public relations and how it differs. Marketing builds the messaging and brand; PR takes the message to create a positive image for the public and the industry.

It’s perfectly normal to be nervous for your first few media interviews. It’s a new experience, and you want to make a good impression. However, don’t forget that you are the expert, not the reporter. Heather Ripley provides some preparation tips for a print or TV interview.

A great way for home service contractors to build their brand is to get proficient in storytelling. That is, telling customers what their company is, not only what it does. Read on as Heather Ripley offers compelling tips for telling your company’s story to interest readers or listeners.

Check out Heather Ripley’s column and learn how  customer reviews are a great tool to build your home services business — even bad reviews. Customer comments or reviews that go unanswered can damage your reputation and create problems for your business.

We often tell our home service clients that the key to their success is to highlight what makes them unique.

A successful public relations strategy can boost your company to the next success level or get it ready for sale. Read on to discover why hiring a PR professional can ensure your message gets to the right people at the right time.

When you Google “plumber” or “HVAC repair” and your city’s name, chances are you’ll come up with a long list of companies matching that description in your community.

Need doesn’t stop once the holidays are over, and charitable organizations need funding throughout the year to continue helping their communities, and making staff payroll. Read on for ideas to obtain employee buy-in and keep donations rolling in.

Most home service companies will encounter a business crisis. If you don’t have a strategy to deal with the fallout, you could jeopardize your company’s reputation.

Many small home service businesses don’t believe they need to worry about public relations. However, PR professionals do more than put out reputation fires — they help cement your good reputation as an expert within your community before a perceived misstep harms your company.