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    <title>Marketing</title>
    <description></description>
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    <language>en-us</language>
    <item>
      <title>CAMP Digital Earns 2026 Microsoft Advertising Partner Awards</title>
      <description>CAMP Digital has won the 2026 Microsoft Advertising Partner Award for Performance AI Innovation and Microsoft’s Channel Partner of the Year award.</description>
      <content:encoded>
        <![CDATA[<p>CAMP Digital has won the 2026 Microsoft Advertising Partner Award for Performance AI Innovation and Microsoft’s Channel Partner of the Year award.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24430</guid>
      <pubDate>Wed, 04 Nov 2026 13:03:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24430-camp-digital-earns-2026-microsoft-advertising-partner-awards</link>
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        <media:title type="plain">CAMP Digital Earns 2026 Microsoft Advertising Partner Awards.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Lemon Seed Marketing Expands Home Service Client Support </title>
      <description>The company has expanded its home service client support by providing access to a network of trusted industry partnerships.</description>
      <content:encoded>
        <![CDATA[<p><span data-olk-copy-source="MessageBody">The company has expanded its home service client support by providing access to a network of trusted industry partnerships.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24415</guid>
      <pubDate>Mon, 02 Nov 2026 14:08:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24415-lemon-seed-marketing-expands-home-service-client-support</link>
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        <media:title type="plain">Lemon Seed Marketing Expands Home Service Client Support .jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>My Mantra: People Matter! </title>
      <description>People do matter, even more so now in the age of artificial intelligence (AI). My family is acutely aware of this, and they often have asked, “Why do you talk to people?”</description>
      <content:encoded>
        <![CDATA[<p><strong>P</strong>eople <strong><em>do</em></strong> matter, even more so now in the age of artificial intelligence (AI). My family is acutely aware of this, and they often have asked, “Why do you talk to people?”&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24397</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24397-my-mantra-people-matter</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/31/TW1126_trust-is-the-true-currency-of-business-wh.webp?t=1793446980" type="image/jpeg" medium="image" fileSize="754050">
        <media:title type="plain">TW1126_trust is the true currency of business-wh.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Applications Now Open for KBIS 2027 Innovation Hour</title>
      <description>The fast-paced showcase puts creativity first and encourages exhibitors to present products in unexpected formats beyond a standard slide deck.</description>
      <content:encoded>
        <![CDATA[<p>The fast-paced showcase puts creativity
 first and encourages exhibitors to present products in unexpected formats beyond a standard slide deck.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24297</guid>
      <pubDate>Wed, 14 Oct 2026 15:59:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24297-applications-are-now-open-for-kbis-2027-innovation-hour</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/14/Applications-Are-Now-Open-for-KBIS-2027-Innovation-Hour.webp?t=1792011808" type="image/jpeg" medium="image" fileSize="245257">
        <media:title type="plain">Applications Are Now Open for KBIS 2027 Innovation Hour.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>CAMP Digital and Google Host New Era of Search Summit</title>
      <description>The invitation-only event in New York City reflects the digital marketing agency’s growing role in helping home service companies navigate the changing search landscape.</description>
      <content:encoded>
        <![CDATA[<p>The invitation-only event in New York City reflects the digital marketing agency’s growing role in helping home service companies navigate the changing search landscape.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24295</guid>
      <pubDate>Wed, 14 Oct 2026 14:56:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24295-camp-digital-and-google-host-new-era-of-search-summit</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/14/CAMP-Digital-and-Google-Host-New-Era-of-Search-Summit.webp?t=1792008464" type="image/jpeg" medium="image" fileSize="304269">
        <media:title type="plain">CAMP Digital and Google Host New Era of Search Summit.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Bradford White Brings Installation-Focused Solutions to PHCC CONNECT 2026</title>
      <description>The Infiniti GC tankless water heater and eF XT commercial gas water heater will be on display in Booth 412 during the Product and Technology Showcase Oct. 20-21.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The Infiniti</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;GC tankless water heater and eF XT commercial gas water heater will be on display in Booth 412 during the Product and Technology Showcase Oct. 20-21.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24294</guid>
      <pubDate>Wed, 14 Oct 2026 14:14:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24294-bradford-white-brings-installation-focused-solutions-to-phcc-connect-2026</link>
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        <media:title type="plain">Bradford White Brings Installation-Focused Solutions to PHCC CONNECT 2026.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>GreenHouse Digital + PR Earns PCC Golden Trumpet Awards</title>
      <description>The awards were presented during the 68th Annual Golden Trumpet Awards on Oct. 6 at the Hyatt Regency Chicago.</description>
      <content:encoded>
        <![CDATA[<p>The awards were presented during the 68th Annual Golden Trumpet Awards on Oct. 6 at the Hyatt Regency Chicago.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24270</guid>
      <pubDate>Thu, 08 Oct 2026 17:02:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24270-greenhouse-digital-pr-earns-pcc-golden-trumpet-awards</link>
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        <media:title type="plain">GreenHouse Digital + PR Earns PCC Golden Trumpet Awards.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>A. O. Smith Launches Fall Promotion With Participating Wholesale Partners</title>
      <description>The promotion began on Oct. 1 and runs through Nov. 30, 2026.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The promotion began on Oct. 1 and runs through Nov. 30, 2026.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24247</guid>
      <pubDate>Tue, 06 Oct 2026 11:22:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24247-a-o-smith-launches-fall-promotion-with-participating-wholesale-partners</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/06/A.-O.-Smith-Launches-Fall-Promotion-with-Participating-Wholesale-Partners.webp?t=1791304095" type="image/jpeg" medium="image" fileSize="185408">
        <media:title type="plain">A. O. Smith Launches Fall Promotion with Participating Wholesale Partners.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Why Credibility Now Shapes How PHCP Brands Are Found</title>
      <description>For years, search has been one of the most reliable ways for customers to find information about services, products and companies. When someone needed an answer, they typed a question into Google.</description>
      <content:encoded>
        <![CDATA[<p>For years, search has been one of the most reliable ways for customers to find information about services, products and companies.
When someone needed an answer, they typed a question into Google. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24167</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24167-why-credibility-now-shapes-how-phcp-brands-are-found</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/24/iStock-2252530183.webp?t=1790953032" type="image/jpeg" medium="image" fileSize="259249">
        <media:title type="plain">iStock-2252530183.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Building a Company Culture Your Team Can Rely On </title>
      <description>When plumbing contractors talk about company culture, the conversation often turns to the things employees enjoy, such as company cookouts, team outings, bonuses or the occasional free lunch.</description>
      <content:encoded>
        <![CDATA[<p>When plumbing contractors talk about company culture, the conversation often turns to the things employees enjoy, such as company cookouts, team outings, bonuses or the occasional free lunch.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24166</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24166-building-a-company-culture-your-team-can-rely-on</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/24/iStock-2162383464.webp?t=1790251421" type="image/jpeg" medium="image" fileSize="520251">
        <media:title type="plain">iStock-2162383464.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Margin Maximization</title>
      <description>Margin pressure in distribution is nothing new, but prices are being pushed down by intense competition and price transparency, while costs are being driven up by soaring operational, supply chain and labor costs.</description>
      <content:encoded>
        <![CDATA[<p>Margin pressure in distribution is nothing new, but prices are being pushed down by intense competition and price transparency, while costs are being driven up by soaring operational, supply chain and labor costs.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24151</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24151-margin-maximization</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/iStock-905819004.webp?t=1790169296" type="image/jpeg" medium="image" fileSize="1201298">
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    </item>
    <item>
      <title>Spaceballs Turns 40 Next April, and I Can’t Stop Seeing Our Industry In It</title>
      <description>“Spaceballs: The New One” lands next April, 40 years after the first movie, with Mel Brooks, Rick Moranis, Bill Pullman and Daphne Zuniga all back.</description>
      <content:encoded>
        <![CDATA[<p>“Spaceballs: The New One” lands next April, 40 years after the first movie, with Mel Brooks, Rick Moranis, Bill Pullman and Daphne Zuniga all back.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24150</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24150-spaceballs-turns-40-next-april-and-i-cant-stop-seeing-our-industry-in-it</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/iStock-1048069280.webp?t=1791822192" type="image/jpeg" medium="image" fileSize="463883">
        <media:title type="plain">iStock-1048069280.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Driving Business Success with People-Centered Leadership</title>
      <description>In this industry, results are earned on the front lines: deliveries, customer relationships, safety and service all depend on people.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In this industry, results are earned on the front lines: deliveries, customer relationships, safety and service all depend on people.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24144</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24144-driving-business-success-with-people-centered-leadership</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/TW0726_building-trust.webp?t=1792419327" type="image/jpeg" medium="image" fileSize="788822">
        <media:title type="plain">TW0726_building trust.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Why CRM Success Depends on Cross-Functional Communication and Clarity</title>
      <description>CRM is meant to create efficiency. However, when every department uses it in their own way (or not at all), it has the opposite effect.</description>
      <content:encoded>
        <![CDATA[<p>CRM is meant to create efficiency. However, when every department uses it in their own way (or not at all), it has the opposite effect. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24141</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24141-why-crm-success-depends-on-cross-functional-communication-and-clarity</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/TW0926_customer-relationship-management-CRM.webp?t=1791556895" type="image/jpeg" medium="image" fileSize="885585">
        <media:title type="plain">TW0926_customer relationship management-CRM.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Bradford White Showcases Brand Portfolio at 2026 ASPE Convention &amp; Expo</title>
      <description>The event, held Oct. 8-14 at the Oklahoma City Convention Center, brings together plumbing engineers, designers, contractors and other industry professionals.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The event, held Oct. 8-14 at the Oklahoma City Convention Center, brings together plumbing engineers, designers, contractors and other industry professionals.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24214</guid>
      <pubDate>Wed, 30 Sep 2026 15:38:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24214-bradford-white-showcases-brand-portfolio-at-2026-aspe-convention-and-expo</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/30/Bradford-White-Showcases-Brand-Portfolio-at-2026-ASPE-Convention--Expo.webp?t=1790801134" type="image/jpeg" medium="image" fileSize="60162">
        <media:title type="plain">Bradford White Showcases Brand Portfolio at 2026 ASPE Convention &amp; Expo.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>AD Announces Update to Supply Force Program Brand</title>
      <description>AD launches a refreshed brand for the recently acquired Supply Force business.</description>
      <content:encoded>
        <![CDATA[<p>AD launches a refreshed
 brand for the recently acquired Supply
 Force business.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24208</guid>
      <pubDate>Wed, 30 Sep 2026 13:38:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24208-ad-announces-update-to-supply-force-program-brand</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/30/AD-Announces-Update-to-Supply-Force-Program-Brand-1.webp?t=1790793875" type="image/jpeg" medium="image" fileSize="71147">
        <media:title type="plain">AD Announces Update to Supply Force Program Brand 1.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>LeadTruffle Study Finds Specific First Replies Drive Higher Customer Response</title>
      <description>The analysis of 4,699 home-service lead conversations found higher 24-hour reply rates when the first message named the job and asked one question.</description>
      <content:encoded>
        <![CDATA[<p>The analysis of 4,699 home-service lead conversations found higher 24-hour reply rates when the first message named the job and asked one question.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24207</guid>
      <pubDate>Wed, 30 Sep 2026 12:58:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24207-leadtruffle-study-finds-specific-first-replies-drive-higher-customer-response</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/30/LeadTruffle-Study-Finds-Specific-First-Replies-Drive-Higher-Customer-Response.webp?t=1790791341" type="image/jpeg" medium="image" fileSize="53512">
        <media:title type="plain">LeadTruffle Study Finds Specific First Replies Drive Higher Customer Response.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Tepper Sports &amp; Entertainment Announces Trane Technologies as Cornerstone Partner</title>
      <description>The designation places Trane Technologies among a select group of Cornerstone Partners and reflects the company’s deep ties to the Carolinas.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The designation places Trane Technologies among a select group of Cornerstone Partners and reflects the company’s deep ties to the Carolinas.&nbsp;</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24203</guid>
      <pubDate>Tue, 29 Sep 2026 15:35:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24203-tepper-sports-and-entertainment-announces-trane-technologies-as-cornerstone-partner</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/29/Tepper-Sports--Entertainment-Announces-Trane-Technologies-as-Cornerstone-Partner.webp?t=1790714384" type="image/jpeg" medium="image" fileSize="243728">
        <media:title type="plain">Tepper Sports &amp; Entertainment Announces Trane Technologies as Cornerstone Partner.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Chicago Bears Announce Partnership with Grainger</title>
      <description>Through the partnership, Grainger possesses prominent placement across all Chicago Bears multimedia platforms.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Through the partnership, Grainger possesses prominent placement across all Chicago Bears multimedia platforms.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24056</guid>
      <pubDate>Wed, 09 Sep 2026 15:12:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24056-chicago-bears-announce-partnership-with-grainger</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/09/Chicago-Bears-Announce-Partnership-with-Grainger.webp?t=1788984935" type="image/jpeg" medium="image" fileSize="296194">
        <media:title type="plain">Chicago Bears Announce Partnership with Grainger.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Wright Promotes Gregg Futey to Vice President of Business Development</title>
      <description>Futey brings more than 14 years of manufacturing and business leadership experience to his role.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Futey brings more than 14 years of manufacturing and business leadership experience to his role.&nbsp;</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24054</guid>
      <pubDate>Wed, 09 Sep 2026 14:51:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24054-wright-promotes-gregg-futey-to-vice-president-of-business-development</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/09/Wright-Promotes-Gregg-Futey-to-Vice-President-of-Business-Development.webp?t=1788983998" type="image/jpeg" medium="image" fileSize="455693">
        <media:title type="plain">Wright Promotes Gregg Futey to Vice President of Business Development.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>‘Figure it Out Yourself’ Training May Cost More Than You Think</title>
      <description>Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24018</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24018-figure-it-out-yourself-training-may-cost-more-than-you-think</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/PHCN0926_plumber-examines-kitchen-sink-piping.webp?t=1789493803" type="image/jpeg" medium="image" fileSize="353431">
        <media:title type="plain">PHCN0926_plumber examines kitchen sink piping.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Let Consumers Know You Exist</title>
      <description>There is an age-old question that every business owner has to contemplate: Should I grow my business?</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">There is an age-old question that every business owner has to contemplate: Should I grow my business?&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24015</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24015-let-consumers-know-you-exist</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/iStock-2247448308.webp?t=1788977297" type="image/jpeg" medium="image" fileSize="298721">
        <media:title type="plain">iStock-2247448308.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>When Temporary Pricing Stops Being Temporary</title>
      <description>In October, a contractor walked into a supply branch holding a competitor’s quote.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In October, a contractor walked into a supply branch holding a competitor’s quote.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24001</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24001-when-temporary-pricing-stops-being-temporary</link>
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    <item>
      <title>The Lessons That Still Guide Me Today</title>
      <description>Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23998</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23998-the-lessons-that-still-guide-me-today</link>
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    </item>
    <item>
      <title>HeatLink Group Announces Kim Laurette as Vice President of Sales and Marketing</title>
      <description>HeatLink Group is pleased to announce the appointment of Kim Laurette as vice president of sales and marketing, effective Aug. 31, 2026.</description>
      <content:encoded>
        <![CDATA[<p>HeatLink Group is pleased to announce the appointment of Kim Laurette as vice president of sales and marketing, effective Aug. 31, 2026.</p>]]>
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      <guid>http://www.phcppros.com/articles/23971</guid>
      <pubDate>Thu, 27 Aug 2026 12:22:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23971-heatlink-group-announces-kim-laurette-as-vice-president-of-sales-and-marketing</link>
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    <item>
      <title>Rooter Hero Launches Back-to-School Giveaway to Support Teachers Across California and Arizona</title>
      <description>Rooter Hero Plumbing &amp; Air launches a Back-to-School Giveaway supporting teachers with donations toward their classroom wish lists.</description>
      <content:encoded>
        <![CDATA[<p>Rooter Hero Plumbing & Air launches a Back-to-School Giveaway supporting teachers with donations toward their classroom wish lists.
</p>]]>
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      <guid>http://www.phcppros.com/articles/23955</guid>
      <pubDate>Thu, 20 Aug 2026 14:23:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23955-rooter-hero-launches-back-to-school-giveaway-to-support-teachers-across-california-and-arizona</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/20/Rooter-Hero-Launches-Back-to-School-Giveaway-to-Support-Teachers-Across-California-and-Arizona.webp?t=1787253968" type="image/jpeg" medium="image" fileSize="230254">
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    </item>
    <item>
      <title>Nominations Open for ACCA 2027 Awards of Excellence</title>
      <description>This the association’s annual recognition of the contractors, service managers, and volunteers whose work sets the standard for professionalism in the HVACR industry.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">This the association’s annual recognition of the contractors, service managers, and volunteers whose work sets the standard for professionalism in the HVACR industry.</span>
</p>]]>
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      <guid>http://www.phcppros.com/articles/23917</guid>
      <pubDate>Tue, 11 Aug 2026 10:11:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23917-nominations-open-for-acca-2027-awards-of-excellence</link>
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      <title>USGBC Appoints David Purcell as Chief Marketing Officer</title>
      <description>The appointment represents a key investment in USGBC’s strategy to transform how buildings and communities are designed, built, and operated to save energy, reduce waste, and improve occupant health.</description>
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        <![CDATA[<p style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">The appointment represents a key investment in USGBC’s strategy to transform how buildings and communities are designed, built, and operated to save energy, reduce waste, and improve occupant health.</p>]]>
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      <guid>http://www.phcppros.com/articles/23915</guid>
      <pubDate>Mon, 10 Aug 2026 16:01:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23915-usgbc-appoints-david-purcell-as-chief-marketing-officer</link>
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      <title>AD Appoints Shannon Bibbee as President of National Accounts</title>
      <description>Bibbee brings more than 20 years of commercial and operations leadership experience in industrial supply distribution.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Bibbee brings more than 20 years of commercial and operations leadership experience in industrial supply distribution.</span>
</p>]]>
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      <guid>http://www.phcppros.com/articles/23893</guid>
      <pubDate>Wed, 05 Aug 2026 15:01:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23893-national-institute-of-building-sciences-promotes-catheren-gill-to-vice-president-of-strategic-programs-and-services</link>
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      <title>Ripley PR Wins Silver at Inaugural 2026 TITAN American Business Awards</title>
      <description>Ripley PR has been named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category for its work with Reins.</description>
      <content:encoded>
        <![CDATA[<p>Ripley PR has been named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category for its work with Reins.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23888</guid>
      <pubDate>Tue, 04 Aug 2026 11:24:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23888-ripley-pr-wins-silver-at-inaugural-2026-titan-american-business-awards</link>
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