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      <title>SalesProcess360 Becomes Certified Salesforce Partner</title>
      <description>The designation recognizes the company's ability to implement and optimize Salesforce for industrial organizations.</description>
      <content:encoded>
        <![CDATA[<p>The designation recognizes the company's ability to implement and optimize Salesforce for industrial organizations.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23830</guid>
      <pubDate>Mon, 27 Jul 2026 16:51:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23830-salesprocess360-becomes-certified-salesforce-partner</link>
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    </item>
    <item>
      <title>Infinity Drain Launches Newly Redesigned Website</title>
      <description>Infinity Drain redefines its digital presence with a streamlined, design-centric website to simplify specification.</description>
      <content:encoded>
        <![CDATA[<p>Infinity Drain redefines its digital presence with a streamlined, design-centric website to simplify specification.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23810</guid>
      <pubDate>Wed, 22 Jul 2026 13:33:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23810-infinity-drain-launches-newly-redesigned-website</link>
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        <media:title type="plain">Infinity Drain Launches Newly Redesigned Website.jpg</media:title>
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    </item>
    <item>
      <title>Why Credibility Now Shapes How PHCP Brands Are Found</title>
      <description>For years, search has been one of the most reliable ways for customers to find information about services, products and companies. When someone needed an answer, they typed a question into Google. They scanned the results. They clicked a link. If your company had useful website content, strong keywords and credible backlinks, you were more likely to show up on the results page.</description>
      <content:encoded>
        <![CDATA[<p>For years, search has been one of the most reliable ways for customers to find information about services, products and companies.
When someone needed an answer, they typed a question into Google. They scanned the results. They clicked a link. If your company had useful website content, strong keywords and credible backlinks, you were more likely to show up on the results page.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23804</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23804-why-credibility-now-shapes-how-phcp-brands-are-found</link>
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    </item>
    <item>
      <title>Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter</title>
      <description>Sonnhalter announces with great sadness the passing of its founder, C. John Sonnhalter.</description>
      <content:encoded>
        <![CDATA[<p>Sonnhalter announces with great sadness the passing of its founder, C. John Sonnhalter.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23791</guid>
      <pubDate>Mon, 20 Jul 2026 14:45:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23791-sonnhalter-honors-the-life-and-legacy-of-founder-john-sonnhalter</link>
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    <item>
      <title>JobSite Recon Officially Launches</title>
      <description>Tradespeople can now search any address before quoting a job and see what other contractors experienced there, with over 1,000 contractor sign-ups during soft launch.</description>
      <content:encoded>
        <![CDATA[<p>Tradespeople can now search any address before quoting a job and see what other contractors experienced there, with over 1,000 contractor sign-ups during soft launch.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23776</guid>
      <pubDate>Thu, 16 Jul 2026 13:56:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23776-jobsite-recon-officially-launches</link>
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        <media:title type="plain">JobSite Recon Officially Launches.jpg</media:title>
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    </item>
    <item>
      <title>BDR Names Ryan Farris as New CEO</title>
      <description>Founder Bruce Wiseman to move into the role of executive chairman as the company strengthens its leadership team for long-term growth.</description>
      <content:encoded>
        <![CDATA[<p>Founder Bruce Wiseman to move into the role of executive chairman as the company strengthens its leadership team for long-term growth.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23764</guid>
      <pubDate>Tue, 14 Jul 2026 11:26:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23764-bdr-names-ryan-farris-as-new-ceo</link>
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        <media:title type="plain">BDR Names Ryan Farris as New CEO.jpg</media:title>
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    </item>
    <item>
      <title>ServiceForge Launches Free Scheduling, Booking and Payments for Every U.S. Trade Contractor </title>
      <description>The new tier provides appointment-setting, integrated payment processing and online booking page and more.</description>
      <content:encoded>
        <![CDATA[<p>The new tier provides appointment-setting, integrated payment processing and online booking page and more.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23739</guid>
      <pubDate>Wed, 08 Jul 2026 12:02:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23739-serviceforge-launches-free-scheduling-booking-and-payments-for-every-trade-contractor-in-the-us</link>
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    <item>
      <title>A. O. Smith Launches Summer Promotion With Participating Wholesale Partners</title>
      <description>The offer is available for valued wholesale channel partners and their customers.</description>
      <content:encoded>
        <![CDATA[<p>The offer is available for valued wholesale channel partners and their customers.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23721</guid>
      <pubDate>Wed, 01 Jul 2026 11:53:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23721-a-o-smith-launches-summer-promotion-with-participating-wholesale-partners</link>
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        <media:title type="plain">A. O. Smith Launches Summer Promotion with Participating Wholesale Partners.jpg</media:title>
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    <item>
      <title>How to Show Up in AI Search</title>
      <description>A few years ago, we had water seeping up through our driveway. Given my career history, I like to think I know a little bit about plumbing, but this was a mystery. It happened every time it rained, but the seeping water lasted for days after the rain stopped.</description>
      <content:encoded>
        <![CDATA[<p>A few years ago, we had water seeping up through our driveway. Given my career history, I like to think I know a little bit about plumbing, but this was a mystery. It happened every time it rained, but the seeping water lasted for days after the rain stopped.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23702</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23702-how-to-show-up-in-ai-search</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/30/iStock-2233579000.webp?t=1782816716" type="image/jpeg" medium="image" fileSize="213188">
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    <item>
      <title>Why Your Best Technicians Don’t Want to Become Managers </title>
      <description>Every plumbing contractor knows what it’s like to have a technician who stands out from the crowd on day one, immediately demonstrating immense talent and limitless potential.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Every plumbing contractor knows what it’s like to have a technician who stands out from the crowd on day one, immediately demonstrating immense talent and limitless potential.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23700</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23700-why-your-best-technicians-dont-want-to-become-managers</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/30/PHCN0726_leadership-career-path.webp?t=1782816466" type="image/jpeg" medium="image" fileSize="85398">
        <media:title type="plain">PHCN0726_leadership career path.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Spirit of Business </title>
      <description>If you search the Internet for the definition of the word “business,” you’ll find a version of this idea: “Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”</description>
      <content:encoded>
        <![CDATA[<p>If you search the Internet for the definition of the word “business,” you’ll find a version of this idea:
“Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”<br>
<br></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23699</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23699-the-spirit-of-business</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/30/iStock-2273427890.webp?t=1782816362" type="image/jpeg" medium="image" fileSize="279976">
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    <item>
      <title>Engineering First Safety for Industrial Cooling — With No Compromise</title>
      <description>Industrial cooling safety is entering a new era shaped by stricter environmental requirements, new refrigerants, and rising expectations for equipment safety under real operating conditions.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Industrial cooling safety is entering a new era shaped by stricter environmental requirements, new refrigerants, and rising expectations for equipment safety under real operating conditions.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23635</guid>
      <pubDate>Thu, 18 Jun 2026 13:30:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23635-engineering-first-safety-for-industrial-cooling-with-no-compromise</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/18/Engineering-First-Safety-for-Industrial-Cooling--With-No-Compromise.webp?t=1781807743" type="image/jpeg" medium="image" fileSize="69050">
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    <item>
      <title>Sonnhalter Continues Tradition With 17th Annual Tool Drive Supporting Greater Cleveland Habitat for Humanity</title>
      <description>Since launching the initiative in 2010, Sonnhalter’s Tool Drive has raised $603,000 in donations to support Habitat’s mission of providing safe, affordable housing opportunities throughout Northeast Ohio.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Since launching the initiative in 2010, Sonnhalter’s Tool Drive has raised $603,000 in donations to support Habitat’s mission of providing safe, affordable housing opportunities throughout Northeast Ohio.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23634</guid>
      <pubDate>Thu, 18 Jun 2026 13:16:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23634-sonnhalter-continues-tradition-with-17th-annual-tool-drive-supporting-greater-cleveland-habitat-for-humanity</link>
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      </media:content>
    </item>
    <item>
      <title>Watts Appoints Rich Gardner to Senior Product Manager Role</title>
      <description>Watts has announced the appointment of Rich Gardner as senior product manager for shutoff valves, connections, and plumbing specialties for the Americas.</description>
      <content:encoded>
        <![CDATA[<p>Watts has announced the appointment of Rich Gardner as senior product manager for shutoff valves, connections, and plumbing specialties for the Americas.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23569</guid>
      <pubDate>Thu, 04 Jun 2026 15:21:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23569-watts-appoints-rich-gardner-to-senior-product-manager-role</link>
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        <media:title type="plain">Watts Appoints Rich Gardner to Senior Product Manager Role.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Plumbers Can Now Advertise on TV. Here’s How to Do It Right.</title>
      <description>Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(65, 65, 65);">Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23536</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23536-plumbers-can-now-advertise-on-tv-heres-how-to-do-it-right</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/iStock-835487318.webp?t=1781794124" type="image/jpeg" medium="image" fileSize="71637">
        <media:title type="plain">iStock-835487318.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Why Plumbing Companies Need an AI Search Strategy And Why Digital PR Should Lead It</title>
      <description>Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23534</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23534-why-plumbing-companies-need-an-ai-search-strategy-and-why-digital-pr-should-lead-it</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/iStock-2221582522.webp?t=1780574315" type="image/jpeg" medium="image" fileSize="67219">
        <media:title type="plain">iStock-2221582522.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Scroll, Post, Engage, Promote, Hire</title>
      <description>Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23532</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23532-scroll-post-engage-promote-hire</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/Best-Photos-7.webp?t=1780574134" type="image/jpeg" medium="image" fileSize="121533">
        <media:title type="plain">Best Photos-7.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Storytellers of the Supply Chain: Three Generations of McLaren Reps</title>
      <description>How three generations of McLaren reps built an enduring family legacy by prioritizing deep relationships and unmatched tenure in a rapidly changing industry.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="1">How three generations of McLaren reps built an enduring family legacy by prioritizing deep relationships and unmatched tenure in a rapidly changing industry.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23510</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23510-the-storytellers-of-the-supply-chain-three-generations-of-mclaren-reps</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/27/PHOTO---ProLineBK-Team.webp?t=1781019418" type="image/jpeg" medium="image" fileSize="1284526">
        <media:title type="plain">PHOTO - ProLineBK Team.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>14 Reasons Why Customers Stop and Shop at Your Location </title>
      <description>A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="1">A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23505</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23505-14-reasons-why-customers-stop-and-shop-at-your-location</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/27/TW0626_PHCP-contractor-tools-and-equipment.webp?t=1782247714" type="image/jpeg" medium="image" fileSize="1128711">
        <media:title type="plain">TW0626_PHCP contractor tools and equipment.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Housecall Pro Unveils Platform Redesign at Built to Last Spring Summit 2026</title>
      <description>The free virtual event on June 4 will feature AI education, Spanish-language programming, major product updates, and recognition of the next generation of trades leaders.</description>
      <content:encoded>
        <![CDATA[<p>The free virtual event on June 4 will feature AI education, Spanish-language programming, major product updates, and recognition of the next generation of trades leaders.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23522</guid>
      <pubDate>Thu, 28 May 2026 10:34:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23522-housecall-pro-unveils-platform-redesign-at-built-to-last-spring-summit-2026</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/Housecall-Pro-Unveils-Platform-Redesign-at-Built-to-Last-Spring-Summit-2026.webp?t=1779982775" type="image/jpeg" medium="image" fileSize="44305">
        <media:title type="plain">Housecall Pro Unveils Platform Redesign at Built to Last Spring Summit 2026.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Eastern Energy Expo Records Successful Show</title>
      <description>Celebrating its 10th anniversary, Eastern Energy Expo welcomed more than 3,800 attendees and 215 exhibitors to Mohegan Sun, marking one of the show’s most successful events to date.</description>
      <content:encoded>
        <![CDATA[<p>Celebrating its 10th anniversary, Eastern Energy Expo welcomed more than 3,800 attendees and 215 exhibitors to Mohegan Sun, marking one of the show’s most successful events to date.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23513</guid>
      <pubDate>Wed, 27 May 2026 11:55:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23513-eastern-energy-expo-records-successful-show</link>
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    </item>
    <item>
      <title>Fluid Plumbing, Electrical &amp; Air Conditioning Launches New Brand </title>
      <description>The updated brand brings together plumbing, electrical and air conditioning services under one clear identity.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: 0.1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The updated brand brings together plumbing, electrical and air conditioning services under one clear identity.&nbsp;</span>
</p><br>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23433</guid>
      <pubDate>Tue, 12 May 2026 15:09:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23433-fluid-plumbing-electrical-and-air-conditioning-launches-new-brand</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/12/Fluid-Plumbing-Electrical--Air-Conditioning-Launches-New-Brand-.webp?t=1778617355" type="image/jpeg" medium="image" fileSize="389410">
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      </media:content>
    </item>
    <item>
      <title>APR Supply Co. Launches New Brand Identity</title>
      <description>APR Supply Co. has launched a refreshed brand identity, including an updated logo and a new tagline: In Your Corner. Always.</description>
      <content:encoded>
        <![CDATA[<p style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span data-olk-copy-source="MessageBody">APR Supply Co.&nbsp;</span><span data-olk-copy-source="MessageBody">has launched a refreshed brand identity, including an updated logo and a new tagline: In Your Corner. Always.</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23416</guid>
      <pubDate>Thu, 07 May 2026 14:28:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23416-apr-supply-co-launches-new-brand-identity-introduces-in-your-corner-always-tagline</link>
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      <title>Kinetico Launches New Worldwide Brand Campaign</title>
      <description>“Perfecting Water. Protecting Life.” connects science-driven innovation with everyday benefits — from cleaner water and better-tasting drinks to softer skin and appliance protection.</description>
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        <![CDATA[<p>“Perfecting Water. Protecting Life.” connects science-driven innovation with everyday benefits <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">—</span>
 from cleaner water and better-tasting drinks to softer skin and appliance protection.</p>]]>
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      <guid>http://www.phcppros.com/articles/23377</guid>
      <pubDate>Thu, 30 Apr 2026 11:35:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23377-kinetico-launches-new-worldwide-brand-campaign</link>
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    <item>
      <title>A. O. Smith Kicks Off Spring Promotion With Participating Wholesale Partners</title>
      <description>A. O. Smith has launched its highly anticipated Spring Tools promotion.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">A. O. Smith has launched its highly anticipated Spring Tools promotion.</span>
</p>]]>
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      <guid>http://www.phcppros.com/articles/23277</guid>
      <pubDate>Mon, 13 Apr 2026 12:15:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23277-a-o-smith-kicks-off-spring-promotion-with-participating-wholesale-partners</link>
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      <title>The Great Makeover: Why Electrification Is Our “Excellent” Opportunity</title>
      <description>Explore how the plumbing and heating industry is trading traditional boilers for high-efficiency electrification, turning the "Great Makeover" of 2026 into a massive opportunity for contractors and wholesalers.</description>
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        <![CDATA[<p data-path-to-node="0">Explore how the plumbing and heating industry is trading traditional boilers for high-efficiency electrification, turning the "Great Makeover" of 2026 into a massive opportunity for contractors and wholesalers.</p><p data-path-to-node="1"></p>]]>
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      <guid>http://www.phcppros.com/articles/23173</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23173-the-great-makeover-why-electrification-is-our-excellent-opportunity</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/03/25/iStock-2254314376.webp?t=1774432129" type="image/jpeg" medium="image" fileSize="148193">
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      <title>California Heat Pump Partnership Launches Statewide Marketing Campaign to Drive Heat Pump Adoption</title>
      <description>The Wall Whisperer campaign engages consumers and contractors in a multi-pronged marketing approach to build widespread awareness for heat pumps, celebrate the state’s workforce, and accelerate market demand.</description>
      <content:encoded>
        <![CDATA[<p>The Wall Whisperer campaign engages consumers and contractors in a multi-pronged marketing approach to build widespread awareness for heat pumps, celebrate the state’s workforce, and accelerate market demand.</p>]]>
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      <guid>http://www.phcppros.com/articles/23078</guid>
      <pubDate>Thu, 05 Mar 2026 13:02:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23078-california-heat-pump-partnership-launches-statewide-marketing-campaign-to-drive-heat-pump-adoption</link>
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      <title>This Year, Change Demands a Reinvention Operating System</title>
      <description>If you sometimes feel like me, that you’re facing nonstop disruption, you may not be imagining it. In particular, it’s a question that over the past few years I’ve asked myself as each year ended.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">If you sometimes feel like me, that you’re facing nonstop disruption, you may not be imagining it. In particular, it’s a question that over the past few years I’ve asked myself as each year ended.&nbsp;</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23052</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23052-this-year-change-demands-a-reinvention-operating-system</link>
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      <title>How to Drive More Sales Using Your Product Visuals</title>
      <description>In today’s market, customers encounter products long before they ever touch them in a showroom.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In today’s market, customers encounter products long before they ever touch them in a showroom.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23046</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23046-how-to-drive-more-sales-using-your-product-visuals</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/02/28/TW0326_stylish-but-realistic-space.webp?t=1772275936" type="image/jpeg" medium="image" fileSize="1484744">
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      <title>Housecall Pro Launches Yelp Integration to Streamline Lead
Management for Home Service Businesses</title>
      <description>The collaboration sends Yelp’s high-intent leads directly into Housecall Pro’s Job Inbox, helping pros respond faster, stay organized and win more jobs.</description>
      <content:encoded>
        <![CDATA[<p data-end="72" data-start="0">The collaboration sends Yelp’s high-intent leads directly into Housecall Pro’s Job Inbox, helping pros respond faster, stay organized and win more jobs.</p>]]>
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      <guid>http://www.phcppros.com/articles/22927</guid>
      <pubDate>Thu, 12 Feb 2026 12:14:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22927-housecall-pro-launches-yelp-integration-to-streamline-lead-management-for-home-service-businesses</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/02/12/Housecall-Pro-Launches-Yelp-Integration-to-Streamline-Lead.webp?t=1770920204" type="image/jpeg" medium="image" fileSize="82198">
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