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      <title>Engineering First Safety for Industrial Cooling — With No Compromise</title>
      <description>Industrial cooling safety is entering a new era shaped by stricter environmental requirements, new refrigerants, and rising expectations for equipment safety under real operating conditions.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Industrial cooling safety is entering a new era shaped by stricter environmental requirements, new refrigerants, and rising expectations for equipment safety under real operating conditions.</span>
</p>]]>
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      <guid>http://www.phcppros.com/articles/23635</guid>
      <pubDate>Thu, 18 Jun 2026 13:30:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23635-engineering-first-safety-for-industrial-cooling-with-no-compromise</link>
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      <title>Sonnhalter Continues Tradition With 17th Annual Tool Drive Supporting Greater Cleveland Habitat for Humanity</title>
      <description>Since launching the initiative in 2010, Sonnhalter’s Tool Drive has raised $603,000 in donations to support Habitat’s mission of providing safe, affordable housing opportunities throughout Northeast Ohio.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Since launching the initiative in 2010, Sonnhalter’s Tool Drive has raised $603,000 in donations to support Habitat’s mission of providing safe, affordable housing opportunities throughout Northeast Ohio.</span>
</p>]]>
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      <guid>http://www.phcppros.com/articles/23634</guid>
      <pubDate>Thu, 18 Jun 2026 13:16:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23634-sonnhalter-continues-tradition-with-17th-annual-tool-drive-supporting-greater-cleveland-habitat-for-humanity</link>
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      <title>Watts Appoints Rich Gardner to Senior Product Manager Role</title>
      <description>Watts has announced the appointment of Rich Gardner as senior product manager for shutoff valves, connections, and plumbing specialties for the Americas.</description>
      <content:encoded>
        <![CDATA[<p>Watts has announced the appointment of Rich Gardner as senior product manager for shutoff valves, connections, and plumbing specialties for the Americas.</p>]]>
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      <guid>http://www.phcppros.com/articles/23569</guid>
      <pubDate>Thu, 04 Jun 2026 15:21:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23569-watts-appoints-rich-gardner-to-senior-product-manager-role</link>
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      <title>Plumbers Can Now Advertise on TV. Here’s How to Do It Right.</title>
      <description>Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(65, 65, 65);">Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23536</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23536-plumbers-can-now-advertise-on-tv-heres-how-to-do-it-right</link>
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    <item>
      <title>Why Plumbing Companies Need an AI Search Strategy And Why Digital PR Should Lead It</title>
      <description>Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23534</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23534-why-plumbing-companies-need-an-ai-search-strategy-and-why-digital-pr-should-lead-it</link>
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      <title>Scroll, Post, Engage, Promote, Hire</title>
      <description>Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</p>]]>
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      <guid>http://www.phcppros.com/articles/23532</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23532-scroll-post-engage-promote-hire</link>
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        <media:title type="plain">Best Photos-7.jpg</media:title>
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      <title>The Storytellers of the Supply Chain: Three Generations of McLaren Reps</title>
      <description>How three generations of McLaren reps built an enduring family legacy by prioritizing deep relationships and unmatched tenure in a rapidly changing industry.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="1">How three generations of McLaren reps built an enduring family legacy by prioritizing deep relationships and unmatched tenure in a rapidly changing industry.</p>]]>
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      <guid>http://www.phcppros.com/articles/23510</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23510-the-storytellers-of-the-supply-chain-three-generations-of-mclaren-reps</link>
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      <title>14 Reasons Why Customers Stop and Shop at Your Location </title>
      <description>A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="1">A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.</p>]]>
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      <guid>http://www.phcppros.com/articles/23505</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23505-14-reasons-why-customers-stop-and-shop-at-your-location</link>
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      <title>Housecall Pro Unveils Platform Redesign at Built to Last Spring Summit 2026</title>
      <description>The free virtual event on June 4 will feature AI education, Spanish-language programming, major product updates, and recognition of the next generation of trades leaders.</description>
      <content:encoded>
        <![CDATA[<p>The free virtual event on June 4 will feature AI education, Spanish-language programming, major product updates, and recognition of the next generation of trades leaders.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23522</guid>
      <pubDate>Thu, 28 May 2026 10:34:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23522-housecall-pro-unveils-platform-redesign-at-built-to-last-spring-summit-2026</link>
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      <title>Eastern Energy Expo Records Successful Show</title>
      <description>Celebrating its 10th anniversary, Eastern Energy Expo welcomed more than 3,800 attendees and 215 exhibitors to Mohegan Sun, marking one of the show’s most successful events to date.</description>
      <content:encoded>
        <![CDATA[<p>Celebrating its 10th anniversary, Eastern Energy Expo welcomed more than 3,800 attendees and 215 exhibitors to Mohegan Sun, marking one of the show’s most successful events to date.
</p>]]>
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      <guid>http://www.phcppros.com/articles/23513</guid>
      <pubDate>Wed, 27 May 2026 11:55:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23513-eastern-energy-expo-records-successful-show</link>
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    <item>
      <title>Fluid Plumbing, Electrical &amp; Air Conditioning Launches New Brand </title>
      <description>The updated brand brings together plumbing, electrical and air conditioning services under one clear identity.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: 0.1px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The updated brand brings together plumbing, electrical and air conditioning services under one clear identity.&nbsp;</span>
</p><br>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23433</guid>
      <pubDate>Tue, 12 May 2026 15:09:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23433-fluid-plumbing-electrical-and-air-conditioning-launches-new-brand</link>
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      <title>APR Supply Co. Launches New Brand Identity</title>
      <description>APR Supply Co. has launched a refreshed brand identity, including an updated logo and a new tagline: In Your Corner. Always.</description>
      <content:encoded>
        <![CDATA[<p style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span data-olk-copy-source="MessageBody">APR Supply Co.&nbsp;</span><span data-olk-copy-source="MessageBody">has launched a refreshed brand identity, including an updated logo and a new tagline: In Your Corner. Always.</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23416</guid>
      <pubDate>Thu, 07 May 2026 14:28:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23416-apr-supply-co-launches-new-brand-identity-introduces-in-your-corner-always-tagline</link>
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    <item>
      <title>Kinetico Launches New Worldwide Brand Campaign</title>
      <description>“Perfecting Water. Protecting Life.” connects science-driven innovation with everyday benefits — from cleaner water and better-tasting drinks to softer skin and appliance protection.</description>
      <content:encoded>
        <![CDATA[<p>“Perfecting Water. Protecting Life.” connects science-driven innovation with everyday benefits <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">—</span>
 from cleaner water and better-tasting drinks to softer skin and appliance protection.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23377</guid>
      <pubDate>Thu, 30 Apr 2026 11:35:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23377-kinetico-launches-new-worldwide-brand-campaign</link>
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    </item>
    <item>
      <title>A. O. Smith Kicks Off Spring Promotion With Participating Wholesale Partners</title>
      <description>A. O. Smith has launched its highly anticipated Spring Tools promotion.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">A. O. Smith has launched its highly anticipated Spring Tools promotion.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23277</guid>
      <pubDate>Mon, 13 Apr 2026 12:15:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23277-a-o-smith-kicks-off-spring-promotion-with-participating-wholesale-partners</link>
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    <item>
      <title>The Great Makeover: Why Electrification Is Our “Excellent” Opportunity</title>
      <description>Explore how the plumbing and heating industry is trading traditional boilers for high-efficiency electrification, turning the "Great Makeover" of 2026 into a massive opportunity for contractors and wholesalers.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Explore how the plumbing and heating industry is trading traditional boilers for high-efficiency electrification, turning the "Great Makeover" of 2026 into a massive opportunity for contractors and wholesalers.</p><p data-path-to-node="1"></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23173</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23173-the-great-makeover-why-electrification-is-our-excellent-opportunity</link>
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    <item>
      <title>California Heat Pump Partnership Launches Statewide Marketing Campaign to Drive Heat Pump Adoption</title>
      <description>The Wall Whisperer campaign engages consumers and contractors in a multi-pronged marketing approach to build widespread awareness for heat pumps, celebrate the state’s workforce, and accelerate market demand.</description>
      <content:encoded>
        <![CDATA[<p>The Wall Whisperer campaign engages consumers and contractors in a multi-pronged marketing approach to build widespread awareness for heat pumps, celebrate the state’s workforce, and accelerate market demand.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23078</guid>
      <pubDate>Thu, 05 Mar 2026 13:02:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23078-california-heat-pump-partnership-launches-statewide-marketing-campaign-to-drive-heat-pump-adoption</link>
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    <item>
      <title>This Year, Change Demands a Reinvention Operating System</title>
      <description>If you sometimes feel like me, that you’re facing nonstop disruption, you may not be imagining it. In particular, it’s a question that over the past few years I’ve asked myself as each year ended.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">If you sometimes feel like me, that you’re facing nonstop disruption, you may not be imagining it. In particular, it’s a question that over the past few years I’ve asked myself as each year ended.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23052</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23052-this-year-change-demands-a-reinvention-operating-system</link>
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    </item>
    <item>
      <title>How to Drive More Sales Using Your Product Visuals</title>
      <description>In today’s market, customers encounter products long before they ever touch them in a showroom.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In today’s market, customers encounter products long before they ever touch them in a showroom.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23046</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23046-how-to-drive-more-sales-using-your-product-visuals</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/02/28/TW0326_stylish-but-realistic-space.webp?t=1772275936" type="image/jpeg" medium="image" fileSize="1484744">
        <media:title type="plain">TW0326_stylish but realistic space.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Housecall Pro Launches Yelp Integration to Streamline Lead
Management for Home Service Businesses</title>
      <description>The collaboration sends Yelp’s high-intent leads directly into Housecall Pro’s Job Inbox, helping pros respond faster, stay organized and win more jobs.</description>
      <content:encoded>
        <![CDATA[<p data-end="72" data-start="0">The collaboration sends Yelp’s high-intent leads directly into Housecall Pro’s Job Inbox, helping pros respond faster, stay organized and win more jobs.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22927</guid>
      <pubDate>Thu, 12 Feb 2026 12:14:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22927-housecall-pro-launches-yelp-integration-to-streamline-lead-management-for-home-service-businesses</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/02/12/Housecall-Pro-Launches-Yelp-Integration-to-Streamline-Lead.webp?t=1770920204" type="image/jpeg" medium="image" fileSize="82198">
        <media:title type="plain">Housecall Pro Launches Yelp Integration to Streamline Lead.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Coffee Connections</title>
      <description>Learn how a lifetime of "coffee connections" and old-school political wisdom can transform a sales career from being a mere vendor into becoming a vital, 911-style partner for your customers.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Learn how a lifetime of "coffee connections" and old-school political wisdom can transform a sales career from being a mere vendor into becoming a vital, 911-style partner for your customers.</p><p data-path-to-node="1"></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22834</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22834-coffee-connections</link>
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    <item>
      <title>Why Even the Best PHC Contractors Stay Invisible Online</title>
      <description>Stop letting potential leads pass you by and learn how small, consistent updates to your Google presence can transform your business from invisible to a top-tier local choice.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Stop letting potential leads pass you by and learn how small, consistent updates to your Google presence can transform your business from invisible to a top-tier local choice.</p><p data-path-to-node="1"></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22820</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22820-why-even-the-best-phc-contractors-stay-invisible-online</link>
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    <item>
      <title>DDS Launches Acadia App for Shopify, Delivering Real-Time Product Data to B2B Distributors and Manufacturers</title>
      <description>The new app provides Shopify users with a seamless way to maintain accurate and up-to-date product content without manual file handling, spreadsheet cleanup, or reformatting.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The new app provides Shopify users with a seamless way to maintain accurate and up-to-date product content without manual file handling, spreadsheet cleanup, or reformatting.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22715</guid>
      <pubDate>Tue, 06 Jan 2026 14:06:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22715-dds-launches-acadia-app-for-shopify-delivering-real-time-product-data-to-b2b-distributors-and-manufacturers</link>
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      <title>Heather Ripley Launches Updated "Next Level Now" Book for Home Services</title>
      <description>Award-winning public relations veteran shares insights and best practices for residential service companies to grow their business.</description>
      <content:encoded>
        <![CDATA[<p>Award-winning public relations veteran shares insights and best practices for residential service companies to grow their business.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22649</guid>
      <pubDate>Thu, 18 Dec 2025 12:36:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22649-heather-ripley-launches-updated-next-level-now-book-for-home-services</link>
      <media:content url="https://www.phcppros.com/ext/resources/DECEMBER 2025 NEWS/Heather-Ripley-Launches-Updated-Next-Level-Now-Book-for-Home-Services.webp?t=1766084375" type="image/jpeg" medium="image" fileSize="167661">
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    <item>
      <title>Sonnhalter Wins PRSA Rocks Award</title>
      <description>Sonnhalter wins a gold award in B2B Campaign category on behalf of NIBCO.</description>
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        <![CDATA[<p>Sonnhalter wins a gold award in B2B Campaign category on behalf of NIBCO. </p>]]>
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      <guid>http://www.phcppros.com/articles/22570</guid>
      <pubDate>Tue, 02 Dec 2025 10:45:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22570-sonnhalter-wins-prsa-rocks-award</link>
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    </item>
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      <title>Doing Good? Don’t Hide it — Share it and Inspire More Good</title>
      <description>Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.</description>
      <content:encoded>
        <![CDATA[<p>Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.</p>]]>
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      <guid>http://www.phcppros.com/articles/22548</guid>
      <pubDate>Mon, 01 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22548-doing-good-dont-hide-it-share-it-and-inspire-more-good</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/11/21/PHCN1225_volunteers-at-community-food-bank.webp?t=1766081766" type="image/jpeg" medium="image" fileSize="356469">
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    </item>
    <item>
      <title>Marketing for Plumbers</title>
      <description>Learn how plumbers can rise above heavy competition by leveraging digital tools, showcasing certifications and values, and building a strong online presence that earns trust, drives leads, and grows a loyal customer base.</description>
      <content:encoded>
        <![CDATA[<p>Learn how plumbers can rise above heavy competition by leveraging digital tools, showcasing certifications and values, and building a strong online presence that earns trust, drives leads, and grows a loyal customer base.</p>]]>
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      <guid>http://www.phcppros.com/articles/22540</guid>
      <pubDate>Mon, 01 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22540-marketing-for-plumbers</link>
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      <title>Housecall Pro Announces Winter Summit 2025</title>
      <description>This year's event will feature Emmy Award-winning TV host Mike Rowe, best known for "Dirty Jobs" and his work with the mikeroweWORKS Foundation, in an exclusive fireside chat.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">This year's event will feature Emmy Award-winning TV host Mike Rowe, best known for "Dirty Jobs" and his work with the mikeroweWORKS Foundation, in an exclusive fireside chat.</span>
</p>]]>
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      <guid>http://www.phcppros.com/articles/22517</guid>
      <pubDate>Wed, 19 Nov 2025 17:08:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22517-housecall-pro-announces-winter-summit-2025</link>
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      <title>Rocket Group Acquires Bellaire Air Conditioning</title>
      <description>The deal expands Rocket Group’s presence into Texas, and adds capacity to serve homeowners across Greater Houston, including the Bellaire, Katy and Sugar Land areas, effective immediately.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The deal expands Rocket Group’s presence into Texas, and adds capacity to serve homeowners across Greater Houston, including the Bellaire, Katy and Sugar Land areas, effective immediately.</span>
</p>]]>
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      <guid>http://www.phcppros.com/articles/22513</guid>
      <pubDate>Wed, 19 Nov 2025 14:17:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22513-rocket-group-acquires-bellaire-air-conditioning</link>
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      <title>BDR Welcomes Nate Agentis as Director of Plumbing Vertical</title>
      <description>The home service business consultancy has acquired the Plumbing CEO platform along with its founder, expanding its lineup of growth and support resources for the trades.</description>
      <content:encoded>
        <![CDATA[<p>The home service business consultancy has acquired the Plumbing CEO platform along with its founder, expanding its lineup of growth and support resources for the trades.</p>]]>
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      <guid>http://www.phcppros.com/articles/22491</guid>
      <pubDate>Mon, 17 Nov 2025 12:28:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22491-bdr-welcomes-nate-agentis-as-director-of-plumbing-vertical</link>
      <media:content url="https://www.phcppros.com/ext/resources/NOVEMBER NEWS 2025/BDR-Welcomes-Nate-Agentis-as-Director-of-Plumbing-Vertical.webp?t=1763404755" type="image/jpeg" medium="image" fileSize="153183">
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      <title>From Foot Traffic to Forever Customers</title>
      <description>Standing out at home shows takes more than a flashy booth — with the right PR and marketing strategy, your plumbing brand can turn every handshake and demo into lasting visibility, stronger credibility, and year-round business growth.</description>
      <content:encoded>
        <![CDATA[<p>Standing out at home shows takes more than a flashy booth — with the right PR and marketing strategy, your plumbing brand can turn every handshake and demo into lasting visibility, stronger credibility, and year-round business growth.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22395</guid>
      <pubDate>Mon, 03 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22395-from-foot-traffic-to-forever-customers</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/10/29/PHCN1125_The-Surfin-Plumbers-at-home-show.webp?t=1769027417" type="image/jpeg" medium="image" fileSize="164437">
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