Marketing

‘Figure it Out Yourself’ Training May Cost More Than You Think

Tue, 01 Sep 2026 00:00:00 -0400

Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have.

Let Consumers Know You Exist

Tue, 01 Sep 2026 00:00:00 -0400

There is an age-old question that every business owner has to contemplate: Should I grow my business?

When Temporary Pricing Stops Being Temporary

Tue, 01 Sep 2026 00:00:00 -0400

In October, a contractor walked into a supply branch holding a competitor’s quote.

The Lessons That Still Guide Me Today

Tue, 01 Sep 2026 00:00:00 -0400

Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.

HeatLink Group Announces Kim Laurette as Vice President of Sales and Marketing

Thu, 27 Aug 2026 12:22:00 -0400

HeatLink Group is pleased to announce the appointment of Kim Laurette as vice president of sales and marketing, effective Aug. 31, 2026.

Rooter Hero Launches Back-to-School Giveaway to Support Teachers Across California and Arizona

Thu, 20 Aug 2026 14:23:00 -0400

Rooter Hero Plumbing & Air launches a Back-to-School Giveaway supporting teachers with donations toward their classroom wish lists.

Nominations Open for ACCA 2027 Awards of Excellence

Tue, 11 Aug 2026 10:11:00 -0400

This the association’s annual recognition of the contractors, service managers, and volunteers whose work sets the standard for professionalism in the HVACR industry.

USGBC Appoints David Purcell as Chief Marketing Officer

Mon, 10 Aug 2026 16:01:00 -0400

The appointment represents a key investment in USGBC’s strategy to transform how buildings and communities are designed, built, and operated to save energy, reduce waste, and improve occupant health.

AD Appoints Shannon Bibbee as President of National Accounts

Wed, 05 Aug 2026 15:01:00 -0400

Bibbee brings more than 20 years of commercial and operations leadership experience in industrial supply distribution.

Ripley PR Wins Silver at Inaugural 2026 TITAN American Business Awards

Tue, 04 Aug 2026 11:24:00 -0400

Ripley PR has been named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category for its work with Reins.

Why Some Contractors Show Up in AI Answers And Others Don’t

Mon, 03 Aug 2026 00:00:00 -0400

My house has a living room with a vaulted ceiling and a loft area above it. That means in summer, the temperatures can get a little uneve So out of curiosity, I asked ChatGPT a simple question

How Standard Operating Procedures Save Time and Avoid Costly Mistakes

Mon, 03 Aug 2026 00:00:00 -0400

Most of the plumbing contractors I know got into the business because they love the trade itself. They enjoy working with their hands. They are passionate about problem-solving. They like making a difference in the lives of their customers.

Current Distribution Group/Luxury Products Group Announce New Alliance to Strengthen Independent Retailers

Fri, 31 Jul 2026 12:36:00 -0400

The alliance combines industry-leading technology, digital capabilities and luxury showroom expertise to help independent businesses compete and grow.

Contractor Commerce Partners With Mediagistic

Thu, 30 Jul 2026 15:14:00 -0400

Contractor Commerce teams with Mediagistic to help home service companies convert more customers online.

SalesProcess360 Becomes Certified Salesforce Partner

Mon, 27 Jul 2026 16:51:00 -0400

The designation recognizes the company's ability to implement and optimize Salesforce for industrial organizations.

Infinity Drain Launches Newly Redesigned Website

Wed, 22 Jul 2026 13:33:00 -0400

Infinity Drain redefines its digital presence with a streamlined, design-centric website to simplify specification.

Why Credibility Now Shapes How PHCP Brands Are Found

Wed, 22 Jul 2026 00:00:00 -0400

For years, search has been one of the most reliable ways for customers to find information about services, products and companies. When someone needed an answer, they typed a question into Google. They scanned the results. They clicked a link. If your company had useful website content, strong keywords and credible backlinks, you were more likely to show up on the results page.

Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter

Mon, 20 Jul 2026 14:45:00 -0400

Sonnhalter announces with great sadness the passing of its founder, C. John Sonnhalter.

JobSite Recon Officially Launches

Thu, 16 Jul 2026 13:56:00 -0400

Tradespeople can now search any address before quoting a job and see what other contractors experienced there, with over 1,000 contractor sign-ups during soft launch.

BDR Names Ryan Farris as New CEO

Tue, 14 Jul 2026 11:26:00 -0400

Founder Bruce Wiseman to move into the role of executive chairman as the company strengthens its leadership team for long-term growth.

ServiceForge Launches Free Scheduling, Booking and Payments for Every U.S. Trade Contractor

Wed, 08 Jul 2026 12:02:00 -0400

The new tier provides appointment-setting, integrated payment processing and online booking page and more.

A. O. Smith Launches Summer Promotion With Participating Wholesale Partners

Wed, 01 Jul 2026 11:53:00 -0400

The offer is available for valued wholesale channel partners and their customers.

How to Show Up in AI Search

Wed, 01 Jul 2026 00:00:00 -0400

A few years ago, we had water seeping up through our driveway. Given my career history, I like to think I know a little bit about plumbing, but this was a mystery. It happened every time it rained, but the seeping water lasted for days after the rain stopped.

Why Your Best Technicians Don’t Want to Become Managers

Wed, 01 Jul 2026 00:00:00 -0400

Every plumbing contractor knows what it’s like to have a technician who stands out from the crowd on day one, immediately demonstrating immense talent and limitless potential.

The Spirit of Business

Wed, 01 Jul 2026 00:00:00 -0400

If you search the Internet for the definition of the word “business,” you’ll find a version of this idea: “Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”

Engineering First Safety for Industrial Cooling — With No Compromise

Thu, 18 Jun 2026 13:30:00 -0400

Industrial cooling safety is entering a new era shaped by stricter environmental requirements, new refrigerants, and rising expectations for equipment safety under real operating conditions.

Sonnhalter Continues Tradition With 17th Annual Tool Drive Supporting Greater Cleveland Habitat for Humanity

Thu, 18 Jun 2026 13:16:00 -0400

Since launching the initiative in 2010, Sonnhalter’s Tool Drive has raised $603,000 in donations to support Habitat’s mission of providing safe, affordable housing opportunities throughout Northeast Ohio.

Watts Appoints Rich Gardner to Senior Product Manager Role

Thu, 04 Jun 2026 15:21:00 -0400

Watts has announced the appointment of Rich Gardner as senior product manager for shutoff valves, connections, and plumbing specialties for the Americas.

Plumbers Can Now Advertise on TV. Here’s How to Do It Right.

Mon, 01 Jun 2026 00:00:00 -0400

Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.

Why Plumbing Companies Need an AI Search Strategy And Why Digital PR Should Lead It

Mon, 01 Jun 2026 00:00:00 -0400

Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.