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Home » Topics » Marketing

Marketing
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PE0624_social media for professionals.jpg
Feature

Leveraging Social Media for Plumbing Professionals

Publicize your achievements, enhance company awareness and connect with key industry decision-makers
July 1, 2024

Social media such as LinkedIn can provide plumbing professionals with a business-oriented channel to engage with potential clients and industry partners, and effectively communicate their value proposition


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BDR Acquires Home Service Marketing Agency BxB Media

June 27, 2024

Contractors can now tap into new levels of opportunity by leveraging proven marketing strategies and tools in the one-stop shop for home service business growth.


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Sonnhalter Adds PHCC as New Client

June 18, 2024

Sonnhalter announces PHCC as one of its newest clients and will be assisting with promoting the organization's annual conference: CONNECT 2024.


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BLUE HAWK Teri Ditsch Wins 2024 H.E. Kleinfelter Award.jpg

BLUE HAWK's Teri Ditsch Wins 2024 H.E. Kleinfelter Award

June 11, 2024

BLUE HAWK Vice President of Marketing and Communications Teri Ditsch has been named the 2024 H.E. Kleinfelter Award winner by the Cooperative Communicators Association (CCA).


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IMARK Plumbing and Verticals to Continue Independent Operations

June 5, 2024

It has been announced that IMARK Plumbing, including IMARK Waterworks, Irrigation, PVF, and the Luxury Products Group (LPG), will continue to operate as independent buying groups.


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DPHA Expands Online Education Program

June 3, 2024

DPHA announces the expansion of its online education system, DPHA University.


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MOMENTUM BUILDING MARKETING

AI Shouldn’t Replace the Human Element in Your PR Content

These tools lack the depth and understanding characteristic of our nature: culture, intuition, empathy, creativity, collaboration and ethics.
June 3, 2024
Heather Ripley

While there is a place for artificial intelligence in your company’s public relations plan, a human writer can capture the emotions and desires of you and your staff, and collaborate with you on a deeper level than any technical tool can.



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BuyFin Payment Processing and Consumer Financing Now Available to Help Business Owners Unlock Growth

May 7, 2024

BuyMax has announced the launch of BuyFin, a platform that offers both payment processing solutions and consumer financing options to home service businesses.


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MOMENTUM BUILDING MARKETING

Start Preparing Now for the Crisis That’s Coming

You don’t want to be caught off-guard when the inevitable happens. A crisis plan helps you protect your business, reputation and brand.
May 6, 2024
Heather Ripley

At some point in the life of your business, you’ll deal with a crisis that could hurt your company’s reputation.


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Distribution Strategy

Customer Service and the Art of Handling Dumb Questions

Mocking customers is a dangerous game.
May 6, 2024
Ian Heller

It was 33 years ago on a blistering cold Friday night in Billings, Mont., when the Grainger emergency service operator notified me that I needed to call a customer immediately. 


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