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Home » Authors » Ernie Coutermarsh
Ernie Coutermarsh

Ernie Coutermarsh

Ernie Coutermarsh spent 50 years at F.W. Webb Co., retiring in January 2020 as senior vice president of industrial business development. Today, he is a consultant, advisor and mentor to the wholesale distribution industry. Coutermarsh can be reached at [email protected] and www.linkedin.com/in/erniecoutermarsh.

Articles

ARTICLES

TW0626_PHCP contractor tools and equipment.jpg
Sales & PVF Perspective

14 Reasons Why Customers Stop and Shop at Your Location

A practical look at the habits, emotions and everyday needs that drive contractors to choose one supplier over another — and how counter teams can earn that choice again tomorrow.
June 1, 2026
Ernie Coutermarsh

A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.


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TW1125_people in coffeeshop.jpg
Sales & PVF Perspective

Coffee Connections

Building meaningful relationships, listening actively and seeking opportunities to help others are the cornerstones of successful salesmanship.
February 2, 2026
Ernie Coutermarsh

Learn how a lifetime of "coffee connections" and old-school political wisdom can transform a sales career from being a mere vendor into becoming a vital, 911-style partner for your customers.


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TW0625_plumbing fixtures and piping parts-supply house.jpg
Sales & PVF Perspective

Allegiance Vs. Convenience

Strong supplier relationships built on loyalty and performance are crucial for contractors facing urgent, high-stakes situations.
June 2, 2025
Ernie Coutermarsh

Supply houses are the ER for contractors handling urgent jobs. When systems fail, they rely on trusted suppliers for fast parts, support, and real partnership. In this business, loyalty and performance matter more than convenience — it’s about saving the day, together.


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Sales and PVF Perspective

It’s All About Business

Connect with people and make a positive difference to those in your professional life; this will generate the sales and success you want.
January 6, 2025
Ernie Coutermarsh

No, I disagree; it’s all about the people. One of my very favorite songs was sung by Barbara Streisand and the lyrics that resonated with me are: “People who need people are the luckiest people in the world.”


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TW1124_business partnership-teamwork.jpg
Sales and PVF Perspective

Reps and Distributors: Creating and Retaining Customers

Developing strategic partnerships and sharing market intelligence maximizes time, efficiency and value to our mutual customers.
November 1, 2024
Ernie Coutermarsh

“The purpose of a business is to create a customer.” This Peter Drucker quote resonated with me when I first heard it years ago...


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