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Home » Topics » Marketing

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AD Appoints Shannon Bibbee as President of National Accounts.jpg

AD Appoints Shannon Bibbee as President of National Accounts

August 5, 2026

Bibbee brings more than 20 years of commercial and operations leadership experience in industrial supply distribution.


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Ripley PR Wins Silver at Inaugural 2026 TITAN American Business Awards.jpg

Ripley PR Wins Silver at Inaugural 2026 TITAN American Business Awards

August 4, 2026

Ripley PR has been named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category for its work with Reins.


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Feature

Why Some Contractors Show Up in AI Answers And Others Don’t

Artificial intelligence tools are getting better at answering customer questions. But they still struggle to connect those answers to real companies.
August 3, 2026

My house has a living room with a vaulted ceiling and a loft area above it. That means in summer, the temperatures can get a little uneve So out of curiosity, I asked ChatGPT a simple question


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Coach's Corner

How Standard Operating Procedures Save Time and Avoid Costly Mistakes

Documented processes help plumbing contractors improve consistency, reduce callbacks, save time and create a better customer experience.
August 3, 2026
Nate Agentis

Most of the plumbing contractors I know got into the business because they love the trade itself. They enjoy working with their hands. They are passionate about problem-solving. They like making a difference in the lives of their customers.


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Current Distribution Group Luxury Products Group Announce New Alliance to Strengthen Independent Retailers.jpg

Current Distribution Group/Luxury Products Group Announce New Alliance to Strengthen Independent Retailers

July 31, 2026

The alliance combines industry-leading technology, digital capabilities and luxury showroom expertise to help independent businesses compete and grow.


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Contractor Commerce Partners With Mediagistic.jpg

Contractor Commerce Partners With Mediagistic

July 30, 2026

Contractor Commerce teams with Mediagistic to help home service companies convert more customers online.



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SalesProcess360 Becomes Certified Salesforce Partner.jpg

SalesProcess360 Becomes Certified Salesforce Partner

July 27, 2026

The designation recognizes the company's ability to implement and optimize Salesforce for industrial organizations.


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Infinity Drain Launches Newly Redesigned Website.jpg

Infinity Drain Launches Newly Redesigned Website

July 22, 2026

Infinity Drain redefines its digital presence with a streamlined, design-centric website to simplify specification.


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AI search

Why Credibility Now Shapes How PHCP Brands Are Found

As AI-driven search changes how customers find information, PHCP brands must strengthen credibility across channels to shape how they are discovered and understood.
July 22, 2026
Madelyn Young

For years, search has been one of the most reliable ways for customers to find information about services, products and companies. When someone needed an answer, they typed a question into Google. They scanned the results. They clicked a link. If your company had useful website content, strong keywords and credible backlinks, you were more likely to show up on the results page.


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Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter.jpg

Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter

July 20, 2026

Sonnhalter announces with great sadness the passing of its founder, C. John Sonnhalter.


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