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Take your fleet to the next level with these principles from KickCharge Creative.
October 1, 2025
A vehicle wrap is more than mobile décor — it’s a powerful branding tool. Dan Antonelli of KickCharge Creative outlines five essentials for effective wraps: start with a strong brand, avoid photos, limit copy, design to stand out (not blend in), and keep it simple.
By fostering transparency and positioning themselves as thought leaders, home services companies can build trust and enhance their reputation within their communities.
When plumbing regulations change, smart contractors use clear communication and strategic PR to build trust, educate the public, and position themselves as industry leaders.
Discounts can boost business—but only if you know your true costs, set smart profit margins, and price above those costs. Plan carefully to stay profitable, even with deals.
Want to stand out from the competition and earn lasting customer loyalty? Start by telling your story — because in business, your most powerful tool might just be the tale only you can tell.
While social media can elevate a home service business’s visibility and attract earned media, it also opens the door to public scrutiny—making a strategic, professionally managed approach essential for amplifying credibility while mitigating risks.
Rinnai takes a fresh, humorous approach to capturing the inefficiencies of outdated water heater technology while championing endless hot water and energy savings found in tankless systems.