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Home » Topics » Marketing

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Contractor Profit Advantage

The Spirit of Business

Why technical skill alone isn’t enough to build a profitable contracting company — and how disciplined pricing, sound math and business judgment separate real operators from those merely getting by.
July 1, 2026
Richard DiToma

If you search the Internet for the definition of the word “business,” you’ll find a version of this idea: “Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”


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Engineering First Safety for Industrial Cooling — With No Compromise.jpg

Engineering First Safety for Industrial Cooling — With No Compromise

June 18, 2026

Industrial cooling safety is entering a new era shaped by stricter environmental requirements, new refrigerants, and rising expectations for equipment safety under real operating conditions.


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Sonnhalter Continues Tradition With 17th Annual Tool Drive Supporting Greater Cleveland Habitat for Humanity.jpg

Sonnhalter Continues Tradition With 17th Annual Tool Drive Supporting Greater Cleveland Habitat for Humanity

June 18, 2026

Since launching the initiative in 2010, Sonnhalter’s Tool Drive has raised $603,000 in donations to support Habitat’s mission of providing safe, affordable housing opportunities throughout Northeast Ohio.


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Watts Appoints Rich Gardner to Senior Product Manager Role.jpg

Watts Appoints Rich Gardner to Senior Product Manager Role

June 4, 2026

Watts has announced the appointment of Rich Gardner as senior product manager for shutoff valves, connections, and plumbing specialties for the Americas.


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Feature

Plumbers Can Now Advertise on TV. Here’s How to Do It Right.

Streaming platforms and AI tools have made TV advertising accessible, but getting results demands strategy, patience and consistency.
June 1, 2026

Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.


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Feature

Why Plumbing Companies Need an AI Search Strategy And Why Digital PR Should Lead It

As AI tools reshape how homeowners find contractors, plumbing companies that build a strong digital footprint will have the edge in AI-generated search results.
June 1, 2026

Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.


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Feature

Scroll, Post, Engage, Promote, Hire

How Cox turned social media into a workforce engagement and brand strategy.
June 1, 2026
Steve Smith

Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.


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Feature

The Storytellers of the Supply Chain: Three Generations of McLaren Reps

Cullen McCarthy explores the blessing, burden, and undeniable strength of a multi-generational family business
June 1, 2026

How three generations of McLaren reps built an enduring family legacy by prioritizing deep relationships and unmatched tenure in a rapidly changing industry.


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Sales & PVF Perspective

14 Reasons Why Customers Stop and Shop at Your Location

A practical look at the habits, emotions and everyday needs that drive contractors to choose one supplier over another — and how counter teams can earn that choice again tomorrow.
June 1, 2026
Ernie Coutermarsh

A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.


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Housecall Pro Unveils Platform Redesign at Built to Last Spring Summit 2026.jpg

Housecall Pro Unveils Platform Redesign at Built to Last Spring Summit 2026

May 28, 2026

The free virtual event on June 4 will feature AI education, Spanish-language programming, major product updates, and recognition of the next generation of trades leaders.


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