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Home » Topics » Marketing

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A. O. Smith Announces Fall Promotion with Participating Wholesale Partners.jpg

A. O. Smith Announces Fall Promotion with Participating Wholesale Partners

October 14, 2025

A. O. Smith has launched its highly anticipated Fall Tools promotion.


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Contractor Culture

Five Tips for Effective Vehicle Wrap Design

Take your fleet to the next level with these principles from KickCharge Creative.
October 1, 2025

A vehicle wrap is more than mobile décor — it’s a powerful branding tool. Dan Antonelli of KickCharge Creative outlines five essentials for effective wraps: start with a strong brand, avoid photos, limit copy, design to stand out (not blend in), and keep it simple.


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MOMENTUM BUILDING MARKETING

Don’t Let Regulations Scare Homeowners: How PR Helps

By fostering transparency and positioning themselves as thought leaders, home services companies can build trust and enhance their reputation within their communities.
October 1, 2025
Heather Ripley

When plumbing regulations change, smart contractors use clear communication and strategic PR to build trust, educate the public, and position themselves as industry leaders.


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Sonnhalter 16th Annual Tool Drive Raises $36,000 Worth of Donations for Habitat for Humanity.jpg

Sonnhalter 16th Annual Tool Drive Raises $36,000 Worth of Donations for Habitat for Humanity

September 19, 2025

Since Sonnhalter began its efforts in 2010, it has raised $603,000 in donations.  


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Reliance Water Heaters Launches New Website.jpg

Reliance Water Heaters Launches New Website

September 4, 2025

The fully redesigned website offers an immersive and user-friendly experience with a focus on meeting the needs of homeowners.


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Contractor Profit Advantage

The Power of Discounts

By strategically adjusting pricing and discount policies, contractors can attract loyal customers while maintaining financial success.
September 1, 2025
Richard DiToma

Discounts can boost business—but only if you know your true costs, set smart profit margins, and price above those costs. Plan carefully to stay profitable, even with deals.


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MOMENTUM BUILDING MARKETING

The Power of Storytelling: Make Your Plumbing Company Memorable and Trustworthy

By sharing personal narratives and leveraging earned media, businesses can create lasting impressions and stand out in competitive markets.
September 1, 2025
Heather Ripley

Want to stand out from the competition and earn lasting customer loyalty? Start by telling your story — because in business, your most powerful tool might just be the tale only you can tell.


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Weil-McLain Unveils Bold Brand Campaign.jpg

Weil-McLain Unveils Bold Brand Campaign

August 18, 2025

This campaign marks the next step in the company’s evolution, building on its updated visual identity introduced earlier this year.


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MOMENTUM BUILDING MARKETING

Don’t Let Your Social Media Hurt Your Chances at Scoring Earned Media Opportunities

Avoid pitfalls by managing your online presence professionally and strategically to amplify positive attention while mitigating risks.
August 4, 2025
Heather Ripley

While social media can elevate a home service business’s visibility and attract earned media, it also opens the door to public scrutiny—making a strategic, professionally managed approach essential for amplifying credibility while mitigating risks.


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Rinnai Launches National Consumer Campaign to Showcase pBenefits of Going Tankless.jpg

Rinnai Launches National Consumer Campaign to Showcase Benefits of Going Tankless

July 24, 2025

Rinnai takes a fresh, humorous approach to capturing the inefficiencies of outdated water heater technology while championing endless hot water and energy savings found in tankless systems.  


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