When discussing how to add quality workers to your plumbing and heating business, look outside those trades. Tom Soukup says to start with people with the right attitude and mindset, which is crucial to the home services business; the technical side can be taught. 

Unproductive inventory is a nice way to say you have captive dollars sitting on your shelves instead of being used to make customer-centric investments.

The retail shopping experience has grown consistently worse in 2023. 

From CSRs answering phones to techs on calls and everything in between, the numbers behind each key performance indicator tell the true story.

Recurring revenue can deliver profound benefits to any company.

A great way for home service contractors to build their brand is to get proficient in storytelling. That is, telling customers what their company is, not only what it does. Read on as Heather Ripley offers compelling tips for telling your company’s story to interest readers or listeners.

I recently invited Susan Merlo, author of “The Digital Distributor,” to speak to our peer collaboration community about personalization and the use of artificial intelligence (AI).

It was an honor to be invited to participate in the 51st annual AIM/R conference, but it’s even better when you’re asked back a second time by popular request!

Does brand matter in our industry? When a consumer enters a showroom, are the decisions made based on the brand they want or the style?

Check out Heather Ripley’s column and learn how  customer reviews are a great tool to build your home services business — even bad reviews. Customer comments or reviews that go unanswered can damage your reputation and create problems for your business.