Jeff MacDowell

Jeff MacDowell

Jeff MacDowell is the Executive Director of Luxury Products Group, a decorative plumbing, hardware and lighting buying group. He is a 25 year industry veteran specializing in the decorative kitchen and bath business. He coaches showrooms on service excellence and design optimization. Contact him at jeff@luxuryproductsgroup.com
Articles

ARTICLES

tw11_mcdowell
Showroom Excellence

New Selling Skills

The health and wellness market is booming, and your showroom staff should be educated in selling the kitchen and bath products related to it.
October 31, 2020
Jeff MacDowell
No Comments
The advent of COVID-19 and the amount of misinformation spread by social media and driving up fear has created some tremendous opportunities for sales in our showrooms.
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tw10_zoomed
Showroom Excellence

Zoomed

I believe there is no replacement for face-to-face interaction with the showroom community.
October 14, 2020
Jeff MacDowell
No Comments
I started in March as one of the biggest proponents of webinars and doing my best to keep the tempo of communications up with my showrooms.
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tw09_macdowell
Showroom Excellence

The Theater of Sanitation

Be overt about your sanitation processes, coach your employees on safety for all and capture the opportunities of the moment.
August 31, 2020
Jeff MacDowell
No Comments
What a year it has been. I am sure the first-quarter numbers were fantastic for most of you.
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tw08_macdowell
Showroom Excellence

Business Conditions Have Changed

Think carefully about issues that may affect your company and protect yourself.
August 10, 2020
Jeff MacDowell
No Comments
The consequences of the pandemic likely will be felt for some time. Business owners should think carefully about issues that may affect their companies and protect themselves.
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tw07_social
Showroom Excellence

Get Your Digital Strategy Right

Consumers are still open to a brick-and-mortar store if it provides them a personal and digital experience.
July 6, 2020
Jeff MacDowell
No Comments
The world has changed. What we are experiencing is called a critical selling event, which means consumers’ habits are in flux. Their routines are now disrupted, and there is no set pattern in how they buy.
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tw06_showroom
Showroom Excellence

The New Normal

You may want to rethink your marketing and merchandising plans and consider new consumer trends in the process.
June 1, 2020
Jeff MacDowell
No Comments
You may want to rethink your marketing plan and consider new consumer trends in the process.
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tw05_macdowell
Showroom Excellence

Elevating Experiences

If you make the buying process a positive one, you won’t have customers — you’ll have fans who will share their experiences with others.
May 4, 2020
Jeff MacDowell
No Comments
If you make the buying process a positive one, you won’t have customers — you’ll have fans who will share their experiences with others.
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tw03_mcdowell
Showroom Excellence

Say ‘No’ to Discount Pricing

You’ve made a significant investment in your showroom. It’s time to stop the madness of low-profit items.
March 2, 2020
Jeff MacDowell
No Comments
Asking showroom people how they handle pricing can lead to some interesting conversations. Many showroom professionals use a flat discount-off-list habit that has been common for ages. For some reason, we think consumers know that 25 percent off list is the “right” price. But why? 
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tw02_macdowell
Showroom Excellence

Evolution and Extinction

I believe that the engagement of plumbers can only help your showroom business — if it is done correctly.
February 3, 2020
Jeff MacDowell
No Comments
None of us is an island. We — and our organizations — have a much better chance of reaching our performance potential when we surround ourselves with carefully selected people and partners.
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