Jeff MacDowell

Jeff MacDowell

Jeff MacDowell is the Executive Director of Luxury Products Group, a decorative plumbing, hardware and lighting buying group. He is a 25 year industry veteran specializing in the decorative kitchen and bath business. He coaches showrooms on service excellence and design optimization. Contact him at jeff@luxuryproductsgroup.com
Articles

ARTICLES

Showroom Excellence

Pandemic Changes

The impact of COVID-19 will be positive for improved home design.
April 2, 2021
Jeff MacDowell
No Comments

The impact of COVID-19 will be positive for improved home design. Is your showroom staff prepared?


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Showroom Excellence

Social Commerce Vs. Brick-and-Mortar

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.
March 8, 2021
Jeff MacDowell

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.


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Showroom Excellence

A Digital Strategy

Don’t let imprecise marketing destroy your showroom’s chance for success.
February 1, 2021
Jeff MacDowell
No Comments
I think of the digital experience that most showrooms possess. If that experience were the resume to get the job interview, many of you wouldn’t even get a first call, let alone the job.
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Showroom Excellence

End-of-Year Trends

Luxury shoppers, home renovations and helping out in your community can help you exceed your sales goals.
December 1, 2020
Jeff MacDowell
No Comments
Every time I sit down and write a column or article, I am concerned that by the time it hits the streets, the world will be a different place and the content may be irrelevant.
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Showroom Excellence

New Selling Skills

The health and wellness market is booming, and your showroom staff should be educated in selling the kitchen and bath products related to it.
October 31, 2020
Jeff MacDowell
No Comments
The advent of COVID-19 and the amount of misinformation spread by social media and driving up fear has created some tremendous opportunities for sales in our showrooms.
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Showroom Excellence

Zoomed

I believe there is no replacement for face-to-face interaction with the showroom community.
October 14, 2020
Jeff MacDowell
No Comments
I started in March as one of the biggest proponents of webinars and doing my best to keep the tempo of communications up with my showrooms.
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Showroom Excellence

The Theater of Sanitation

Be overt about your sanitation processes, coach your employees on safety for all and capture the opportunities of the moment.
August 31, 2020
Jeff MacDowell
No Comments
What a year it has been. I am sure the first-quarter numbers were fantastic for most of you.
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Showroom Excellence

Business Conditions Have Changed

Think carefully about issues that may affect your company and protect yourself.
August 10, 2020
Jeff MacDowell
No Comments
The consequences of the pandemic likely will be felt for some time. Business owners should think carefully about issues that may affect their companies and protect themselves.
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Showroom Excellence

Get Your Digital Strategy Right

Consumers are still open to a brick-and-mortar store if it provides them a personal and digital experience.
July 6, 2020
Jeff MacDowell
No Comments
The world has changed. What we are experiencing is called a critical selling event, which means consumers’ habits are in flux. Their routines are now disrupted, and there is no set pattern in how they buy.
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