The more I use ChatGPT, the more I realize the benefits of using artificial intelligence (AI) to help the customer experience.

Frequently, I observe showroom salespeople who miss the boat when it comes to maximizing the potential of a project.

I recently visited with a friend who runs a large company that includes multiple showroom locations.

Does brand matter in our industry? When a consumer enters a showroom, are the decisions made based on the brand they want or the style?

At some recent training sessions, I have noticed a need to discuss sales techniques that help close the showroom consultation faster and get more people through the sales process. 

While influencers and HGTV-like television shows try to move the market, our showrooms are still the trusted advisor in what works and what doesn’t in the bath or kitchen. Business is still brisk across the country, and orders are moving a bit smoother. 

Decorative showroom staff need continuous training and coaching on the sales process.

While some high-end retail furniture stores insisted we were in a recession, most of the showrooms I spoke with swore the opposite — still busy and still a backlog of orders to push out.

Ensuring you have an understanding and appreciation for other types of showroom businesses is critical to your success as a decorative plumbing showroom salesperson.

As with any sales opportunity, selling to showroom customers hinges on the experience. That experience is tainted if you don’t have something the customer wants.