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Home » Authors » Jeff MacDowell
Jeff MacDowell

Jeff MacDowell

Jeff MacDowell is the Executive Director of Luxury Products Group, a decorative plumbing, hardware and lighting buying group. He is a 25 year industry veteran specializing in the decorative kitchen and bath business. He coaches showrooms on service excellence and design optimization. Contact him at jeff@luxuryproductsgroup.com
Articles

ARTICLES

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Showroom Excellence

Selling Luxury

Using the term properly can help define the feeling of pleasure or a great experience for the customer.
March 6, 2023
Jeff MacDowell
No Comments

Decorative showroom staff need continuous training and coaching on the sales process.


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Showroom Excellence

Take Business Planning Seriously

People still want to experience great shopping; it is up to us to make that experience extraordinary. Make sure you have your staff prepared.
January 6, 2023
Jeff MacDowell
No Comments

While some high-end retail furniture stores insisted we were in a recession, most of the showrooms I spoke with swore the opposite — still busy and still a backlog of orders to push out.


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Showroom Excellence

Lights, Please!

If you intend to add lighting options to your plumbing showroom, hire a dedicated lighting professional to provide expert advice to staff and clients.
November 4, 2022
Jeff MacDowell
No Comments

Ensuring you have an understanding and appreciation for other types of showroom businesses is critical to your success as a decorative plumbing showroom salesperson.


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Showroom Excellence

Sourcing Product and Keeping Customers

If you send potential clients to an e-commerce site to buy a product you don’t have, they will continue to purchase product online.
September 5, 2022
Jeff MacDowell
No Comments

As with any sales opportunity, selling to showroom customers hinges on the experience. That experience is tainted if you don’t have something the customer wants. 


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Showroom Excellence

Go Hyperlocal

A community feeling can be accomplished in a showroom through curated art, interesting displays and colors reflecting the local environment.
July 4, 2022
Jeff MacDowell
No Comments

Showrooms are still super busy and those investing in displays are doing it right.


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Showroom Excellence

Adapting the Dollywood Incentive for Showrooms

The concept of an independent, family-owned company investing in its employees’ education is a compelling story.
May 1, 2022
Jeff MacDowell
No Comments

The concept of an independent, family-owned company demonstrating how much it cares for its team members by investing in their education is a compelling story.


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Showroom Excellence

The Impact of Today’s Social Activism

Your showroom business is subject to misinformation, bad reviews and boycotts depending on the views and causes you promote on social media.
April 1, 2022
Jeff MacDowell
No Comments

Over the past few years, “cancel culture” has entered the mainstream lexicon, thanks to social media.


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Showroom Excellence

Your Customer May Become Your Competition

Make it easy to do business with your showroom and listen to what your customers want and need.
March 1, 2022
Jeff MacDowell
No Comments

Spring is coming, and I am thrilled to see so many businesses adapting and thriving through these pandemic times.


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Showroom Excellence

Client Management, Not E-Commerce

Showrooms are an expensive and time-consuming business. They will only provide you with a reward after a big investment.
February 7, 2022
Jeff MacDowell
No Comments

So many things are changing in the retail world right now, and so many decorative showrooms still spend time and energy chasing product, finding staff and just surviving. 


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Showroom Excellence

Another Bumpy Road

If suppliers and showrooms work hard on communication, retaining their people and fine-tuning processes, everyone should be better for it.
January 3, 2022
Jeff MacDowell
No Comments
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