Jeff MacDowell

Jeff MacDowell

Jeff MacDowell is the Executive Director of Luxury Products Group, a decorative plumbing, hardware and lighting buying group. He is a 25 year industry veteran specializing in the decorative kitchen and bath business. He coaches showrooms on service excellence and design optimization. Contact him at jeff@luxuryproductsgroup.com
Articles

ARTICLES

tw07_social
Showroom Excellence

Get Your Digital Strategy Right

Consumers are still open to a brick-and-mortar store if it provides them a personal and digital experience.
July 6, 2020
Jeff MacDowell
No Comments
The world has changed. What we are experiencing is called a critical selling event, which means consumers’ habits are in flux. Their routines are now disrupted, and there is no set pattern in how they buy.
Read More
tw06_showroom
Showroom Excellence

The New Normal

You may want to rethink your marketing and merchandising plans and consider new consumer trends in the process.
June 1, 2020
Jeff MacDowell
No Comments
You may want to rethink your marketing plan and consider new consumer trends in the process.
Read More
tw05_macdowell
Showroom Excellence

Elevating Experiences

If you make the buying process a positive one, you won’t have customers — you’ll have fans who will share their experiences with others.
May 4, 2020
Jeff MacDowell
No Comments
If you make the buying process a positive one, you won’t have customers — you’ll have fans who will share their experiences with others.
Read More
tw03_mcdowell
Showroom Excellence

Say ‘No’ to Discount Pricing

You’ve made a significant investment in your showroom. It’s time to stop the madness of low-profit items.
March 2, 2020
Jeff MacDowell
No Comments
Asking showroom people how they handle pricing can lead to some interesting conversations. Many showroom professionals use a flat discount-off-list habit that has been common for ages. For some reason, we think consumers know that 25 percent off list is the “right” price. But why? 
Read More
tw02_macdowell
Showroom Excellence

Evolution and Extinction

I believe that the engagement of plumbers can only help your showroom business — if it is done correctly.
February 3, 2020
Jeff MacDowell
No Comments
None of us is an island. We — and our organizations — have a much better chance of reaching our performance potential when we surround ourselves with carefully selected people and partners.
Read More
tw01_macdowell
Showroom Excellence

Fix Your Broken Windows

Once you lower standards, a pattern begins to grow as disengaged staff ignore obvious problems.
January 6, 2020
Jeff MacDowell
No Comments
I often use parallels when I’m describing the physical appearance of a showroom and the culture of the company. It’s typically easy to see the differences between a high-performing showroom culture and one that is not by walking in the front door.
Read More
tw09_meetings
Showroom Excellence

Attracting and Keeping Your Team

Formalized communication, training and discipline processes are important to recruit and retain showroom employees.
August 8, 2019
Jeff MacDowell
No Comments
Having a great team can make or break your showroom. There has been a lot of discussion and practices-sharing lately on how to hire a great team — and equally as important, how to keep that team.
Read More
tw02_macdowell
Showroom Excellence

Money Matters

Striking the right balance between showrooms and their staffs.
February 1, 2019
Jeff MacDowell
No Comments
Compensation can be a fun — yet often debatable — subject. It needs to strike a delicate balance between what’s right and fair for your employees while also being fair to your business. Any compensation program you put in place must be a “feel good” for both parties.
Read More

Most Popular

Right-Rail Promo

Featured Video

Navien thumb

Introducing NPN Series Premium Non condensing Tankless Water Heaters

Industry Events

More Events

Subscribe & Learn More

More from PHCP Pros

Follow Us

© 2020 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing