What do you say when people ask why they should use your company for plumbing-heating-cooling service? Don’t wing it; write down your reasons and share them with your employees. Incorporate them in your marketing materials for a consistent message.
When your technicians believe you are rich because of the prices you charge, it’s up to you to educate them about how your business is run and how the hours they work contribute to the company’s profitability.
Rather than grow your contracting company via only marketing, you may consider purchasing another company to instantly add the right customers and increase revenue and knowledgeable employees. Read on for buying options to consider.