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Home » Topics » Management , How To

Management , How To
Management , How To RSS Feed RSS

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MOMENTUM BUILDING MARKETING

Add PR to Your Marketing Plan for a Successful 2023

Public relations helps your business build and maintain its brand and reputation and tells your story to its stakeholders.
December 5, 2022
Heather Ripley

Many small home service businesses don’t believe they need to worry about public relations. However, PR professionals do more than put out reputation fires — they help cement your good reputation as an expert within your community before a perceived misstep harms your company.


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The 7-Power Contractor

Creating Trucks that Work

A neat, clean, well-stocked truck sends a great message to the customer about the quality and care of the service you’re about to provide.
December 5, 2022
Al Levi

When homeowners have a plumbing issue, they don’t want plumbers to waste time looking for things in their trucks. Make sure they have 80 percent of what they need for 80 percent of their customers. Al Levi has some tips for doing that.


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Contractor Profit Advantage

Issues Contractors Need To Know

Don’t jeopardize your American dream. Take steps to ensure you are pricing your services correctly. And ask for help if you need it.
December 5, 2022
Richard DiToma

Business owners need to keep track of many things to keep their entrepreneurial dreams alive. Knowing how tangible and intangible costs affect your pricing and your profit margin is critical for any home services contractor.


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Contractor Profit Advantage

Don’t Quote Prices Over the Phone

Pricing a customer’s problem that your techs haven’t seen for themselves could be detrimental to your business.
November 4, 2022
Richard DiToma

For home service contractors, making a service call incurs many costs to the business. What if the customer decides not to have the work done? Charging a minimum service charge fee can alleviate the contractor’s financial burden. 


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The 7-Power Contractor

Do You Extend Services 24/7/365 to Customers?

Teach your technicians, and yourselves, why providing after-hours and emergency services is the right thing to do for your customers.
November 4, 2022
Al Levi

It seems as if the days of after-hours emergency services are gone for home services businesses. The primary reason is a lack of qualified technicians and business owners wanting to keep existing techs happy. However, what about keeping customers happy?


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Performance Management

Don’t Call It Innovation: Burst That Bulb, Part 2

Why not reinvent your company?
November 4, 2022
Howard Coleman

In Part 1, I posited that innovation is something completely new or different being introduced that changes the marketplace — it’s one and done. 


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Feature

How to Boost Service Calls

Strategies to optimize not only each ticket, but improve overall profitability, customer service and employee satisfaction.
September 5, 2022

Strategies to optimize not only each home service call, but improve overall company profitability, customer service and employee satisfaction


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MOMENTUM BUILDING MARKETING

Be Your Market’s Expert

Thought leaders drive business growth.
September 5, 2022
Heather Ripley

Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.


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The 7-Power Contractor

Lessons Learned as a Contractor in a COVID-19 World

Tips for navigating the new work normal.
September 5, 2022
Al Levi

The new work normal will likely be a hybrid model where those with certain job positions can work from home sometimes and in the office at other times. Read on for tips to successfully move to this model in your company.


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Contractor Profit Advantage

The Difference Between Success and Failure

Being in business requires that you constantly take care of business.
September 5, 2022
Richard DiToma

Once you decide to open a business, you become an entrepreneur. You also took on an incredible responsibility to ensure the business stays profitable — whether you stay as a one-person shop or hire employees. 


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