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      <title>It’s Not What You Know. It’s What You Notice.</title>
      <description>
        <![CDATA[<p data-path-to-node="0">Discover the "Five Cs" that separate managers from leaders in the skilled trades and learn how shifting your focus from technical skill to intentional leadership can stop the hidden costs of employee turnover.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/23188</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23188-its-not-what-you-know-its-what-you-notice</link>
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      <title>To Retain New Technicians, the First 30 Days are Make-or-Break</title>
      <description>
        <![CDATA[<p data-path-to-node="0">Discover why the first 30 days of a technician's employment are the ultimate "make-or-break" period and learn how intentional leadership and clear expectations can prevent early turnover.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/23187</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23187-to-retain-new-technicians-the-first-30-days-are-make-or-break</link>
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      <title>Four Skills and Behaviors Defining Elite Distribution Leaders </title>
      <description>
        <![CDATA[<p data-path-to-node="0">Beyond traditional product knowledge, discover the four critical pillars of modern leadership—from financial literacy to operational excellence—that are defining the next generation of elite distribution professionals.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/23178</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23178-four-skills-and-behaviors-defining-elite-distribution-leaders</link>
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      <title>This Year, Change Demands a Reinvention Operating System</title>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">If you sometimes feel like me, that you’re facing nonstop disruption, you may not be imagining it. In particular, it’s a question that over the past few years I’ve asked myself as each year ended.&nbsp;</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23052</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23052-this-year-change-demands-a-reinvention-operating-system</link>
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      <title>Celebrate the People Who Keep America Moving Forward</title>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The skilled trades have built nations — from homes, schools and roads to commercial buildings and infrastructure that power daily life.</span></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/23039</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23039-celebrate-the-people-who-keep-america-moving-forward</link>
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      <title>Building Success Through People and Purpose</title>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">When young professionals ask me for advice about building a successful career in our industry, I often start by sharing a simple truth: our business isn’t only about moving products through warehouses — it’s about moving people toward their potential.</span></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/23038</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/23038-building-success-through-people-and-purpose</link>
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      <title>The Next Generation of Plumbing Leaders is Already Watching You</title>
      <description>
        <![CDATA[<p data-path-to-node="0">In an industry where actions speak louder than words, Nate Agentis explains why every job site interaction is a silent training session for the next generation of plumbing leaders.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22994</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22994-the-next-generation-of-plumbing-leaders-is-already-watching-you</link>
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      <title>Coffee Connections</title>
      <description>
        <![CDATA[<p data-path-to-node="0">Learn how a lifetime of "coffee connections" and old-school political wisdom can transform a sales career from being a mere vendor into becoming a vital, 911-style partner for your customers.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22834</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22834-coffee-connections</link>
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      <title>Why Developing Internal Expertise Can Deliver More Success</title>
      <description>
        <![CDATA[<p data-path-to-node="0">Discover why investing in internal talent often outperforms external consultants by combining deep institutional knowledge with industry-wide expertise to drive measurable growth and operational efficiency.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22831</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22831-why-developing-internal-expertise-can-deliver-more-success</link>
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      <title>Why Quiet Quitting Is a Leadership Problem</title>
      <description>
        <![CDATA[<p data-path-to-node="0">Combat the hidden costs of disengagement by shifting the focus from labor shortages to leadership, creating a culture of recognition and purpose that transforms "quiet quitters" into high-performing, connected team members.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22819</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22819-why-quiet-quitting-is-a-leadership-problem</link>
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    <item>
      <title>Your Business Doesn’t Have A People Problem, It Has A Process Problem </title>
      <description>
        <![CDATA[<p data-path-to-node="0">Transform your business by moving beyond the "people problem" myth and implementing documented, scalable systems that empower your team to deliver consistent excellence.</p><p data-path-to-node="1"></p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22818</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22818-your-business-doesnt-have-a-people-problem-it-has-a-process-problem</link>
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    <item>
      <title>The Next Generation of Innovators</title>
      <description>
        <![CDATA[<p>Meet Rich Patterson of Aquaflow Pump & Supply, a next-generation leader blending relationship-driven wholesaling with modern technology to drive innovation, growth, and customer success.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22662</guid>
      <pubDate>Mon, 05 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22662-the-next-generation-of-innovators</link>
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      <title>AI Needs to Work Across the Whole Sales Team, Not in Pieces</title>
      <description>
        <![CDATA[<p>Discover how a unified AI-powered sales platform helps distributors quote faster, protect margins, and support every role from the counter to the C-suite—without adding headcount.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22657</guid>
      <pubDate>Mon, 05 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22657-ai-needs-to-work-across-the-whole-sales-team-not-in-pieces</link>
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      <title>Why Culture Eats Strategy (and How to Build One That Wins)</title>
      <description>
        <![CDATA[<p>Discover why building a strong company culture is the secret to growing a successful, loyal, and high-performing home service business.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22547</guid>
      <pubDate>Mon, 01 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22547-why-culture-eats-strategy-and-how-to-build-one-that-wins</link>
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      <title>From Plumber to Leader: Shifting Your Role as Your Business Grows</title>
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        <![CDATA[<p>Stepping out of the truck and into true leadership is the hardest — yet most rewarding — move a plumbing business owner can make, unlocking growth, balance and long-term success through delegation, trust and healthy leadership.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22394</guid>
      <pubDate>Mon, 03 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22394-from-plumber-to-leader-shifting-your-role-as-your-business-grows</link>
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      <title>The Bottom Line of Mental Health in the Workplace</title>
      <description>
        <![CDATA[<p>Mental health and well-being have become topics of increased focus in workplaces, from both employee and management perspectives. 
</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22212</guid>
      <pubDate>Wed, 01 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22212-the-bottom-line-of-mental-health-in-the-workplace</link>
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      <title>Whether Crisis or Opportunity Recognition, It’s Time for Reinvention Mode</title>
      <description>
        <![CDATA[<article data-scroll-anchor="true" data-testid="conversation-turn-16" data-turn="assistant" data-turn-id="request-WEB:ac99e25c-e8f7-4d07-8a40-2834fea6867f-7" tabindex="-1"><div tabindex="-1"><div data-message-author-role="assistant" data-message-id="3a6b6032-2510-426d-b66a-1a696faed60e" data-message-model-slug="gpt-4o"><p data-end="293" data-is-last-node data-is-only-node data-start="0">Labor still eats up over half of warehouse costs — and companies that “didn’t keep up” are falling behind. It’s time to think beyond automation and embrace <em data-end="202" data-start="189">reinvention</em>. Learn why continuous transformation, not just improvement, is now a leadership necessity.</p></div></div></article><div data-edge="true"></div>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22081</guid>
      <pubDate>Mon, 01 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22081-whether-crisis-or-opportunity-recognition-its-time-for-reinvention-mode</link>
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      <title>The Next Generation of Innovators, Part 2</title>
      <description>
        <![CDATA[<p>Whether already steering their companies as CEOs or rising through the ranks with purpose, they represent the bold vision needed for what’s next.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22079</guid>
      <pubDate>Mon, 01 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22079-the-next-generation-of-innovators-part-2</link>
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      <title>3 Key Steps to Hiring the Right Leader</title>
      <description>
        <![CDATA[<article data-scroll-anchor="true" data-testid="conversation-turn-12" data-turn="assistant" data-turn-id="request-WEB:ac99e25c-e8f7-4d07-8a40-2834fea6867f-5" tabindex="-1"><div tabindex="-1"><div data-message-author-role="assistant" data-message-id="df1ba989-396a-49df-b278-b8dd2c74e30a" data-message-model-slug="gpt-4o"><p data-end="302" data-is-last-node data-is-only-node data-start="0">With baby boomers retiring, the HVAC industry faces a leadership gap. Misura Group reveals how prioritization, talent development, and character-based hiring can boost leadership success from 50% to 90% — and help companies build strong, resilient teams for the future.</p></div></div></article><div data-edge="true"></div>]]>
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      <guid>http://www.phcppros.com/articles/22078</guid>
      <pubDate>Mon, 01 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22078-3-key-steps-to-hiring-the-right-leader</link>
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      <title>For the Love of God</title>
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        <![CDATA[<p>Can you read the room — or are you <em data-end="84" data-start="74">that guy</em>? Industry veteran reflects on leadership, empathy, and the rising tide of clueless behavior in business and life. A candid, humorous, and insightful take on the power of self-awareness</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/22075</guid>
      <pubDate>Mon, 01 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22075-for-the-love-of-god</link>
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      <title>A Century of Representation</title>
      <description>
        <![CDATA[<p>Celebrating 100 years of service, Dillard Associates reflects on a legacy of integrity, hard work, and family leadership—proving that in the PHCP industry, strong relationships and a hands-on, service-first approach never go out of style.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/21941</guid>
      <pubDate>Mon, 04 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/21941-a-century-of-representation</link>
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      <title>Does Sales Training Work? </title>
      <description>
        <![CDATA[<p data-end="229" data-start="59">Sales training often fails unless it’s clear, well-led, and aligned with business goals. Learn six essential tips to make your sales training truly effective and lasting.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/21709</guid>
      <pubDate>Tue, 01 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/21709-does-sales-training-work</link>
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      <title>Will AI Supercharge or Eliminate B2B Sales Roles? Yes! </title>
      <description>
        <![CDATA[<p>AI is changing everything — including your job. This smart, witty take explores why sales roles are (mostly) safe for now, how tech is reshaping business in unexpected ways, and what you need to do to stay ahead in the age of machines.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/21602</guid>
      <pubDate>Mon, 02 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/21602-will-ai-supercharge-or-eliminate-b2b-sales-roles-yes</link>
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      <title>Tracking Trends of Success</title>
      <description>
        <![CDATA[<p>What separates thriving mechanical contractors from those barely getting by? Tom Soukup breaks down six key traits that define long-term success in the HVAC industry—from innovation and training to passion and people.</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/21565</guid>
      <pubDate>Mon, 02 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/21565-tracking-trends-of-success</link>
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      <title>When I Grow Up</title>
      <description>
        <![CDATA[<p data-end="185" data-start="55">Discover how one engineer turned uncertainty into a successful career in plumbing design through goal-setting and mentorship.</p>
]]>
      </description>
      <guid>http://www.phcppros.com/articles/21556</guid>
      <pubDate>Mon, 02 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/21556-when-i-grow-up</link>
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      <title>Why You Need to Recruit More Gen Z Team Members</title>
      <description>
        <![CDATA[<p>Gen Z is making its mark on the U.S. workforce, whether we’re ready for it or not. In fact, recent U.S. Employment and Training Administration data reveals Gen Z makes up 18% of the workforce and now holds more jobs than baby boomers. &nbsp;
</p>]]>
      </description>
      <guid>http://www.phcppros.com/articles/21413</guid>
      <pubDate>Thu, 01 May 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/21413-why-you-need-to-recruit-more-gen-z-team-members</link>
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]]>
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        <![CDATA[<p>For some people, it’s all about reaching the summit, but for Braxton Harris Jr., it’s the journey to the top that drives him. It has already been quite a rewarding journey — with plenty more on the roadmap ahead. 
</p>]]>
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