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    <title>Management </title>
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    <item>
      <title>Are You Paying for the Sale or the Consequences?</title>
      <description>If you have been in this business long enough, you have seen a sale that looked great on the day it was booked and became a problem everyone else had to carry.</description>
      <content:encoded>
        <![CDATA[<p>If you have been in this business long enough, you have seen a sale that looked great on the day it was booked and became a problem everyone else had to carry.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24406</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24406-are-you-paying-for-the-sale-or-the-consequences</link>
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    </item>
    <item>
      <title>College Graduates Could Be the Skilled Trades’ Next Talent Pipeline</title>
      <description>High school students have long been told that the clearest path to a rewarding career is to head to college and graduate with a four-year degree. While higher education still matters to many graduates, today’s labor market is challenging the idea that there is only one path.</description>
      <content:encoded>
        <![CDATA[<p>High school students have long been told that the clearest path to a rewarding career is to head to college and graduate with a four-year degree. While higher education still matters to many graduates, today’s labor market is challenging the idea that there is only one path.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24405</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24405-college-graduates-could-be-the-skilled-trades-next-talent-pipeline</link>
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    </item>
    <item>
      <title>How To Lead the Next Generation of Skilled Tradespeople</title>
      <description>Evin Jarrett doesn’t wait to talk up the skilled trades with high schoolers. No, he’s got fourth-graders soldering pipe inside his classroom at Mayfair Elementary, Philadelphia’s second-largest elementary school.</description>
      <content:encoded>
        <![CDATA[<p>Evin Jarrett doesn’t wait to talk up the skilled trades with high schoolers. No, he’s got fourth-graders soldering pipe inside his classroom at Mayfair Elementary, Philadelphia’s second-largest elementary school.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24404</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24404-how-to-lead-the-next-generation-of-skilled-tradespeople</link>
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    </item>
    <item>
      <title>The Dispatch Disconnect: How Poor Communication Drives Techs Away </title>
      <description>When home service contractors talk about technician retention, the conversation usually centers on pay, benefits, training and opportunities for advancement.</description>
      <content:encoded>
        <![CDATA[<p>When home service contractors talk about technician retention, the conversation usually centers on pay, benefits, training and opportunities for advancement.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24403</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24403-the-dispatch-disconnect-how-poor-communication-drives-techs-away</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/11/01/PHCN1126_technician-on-phone.webp?t=1793568445" type="image/jpeg" medium="image" fileSize="380386">
        <media:title type="plain">PHCN1126_technician on phone.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Tangible and Intangible Costs = Your True Operational Business Expenses </title>
      <description>Before setting profitable selling prices, you must identify and calculate all the tangible and intangible expenses required to operate your business.</description>
      <content:encoded>
        <![CDATA[<p>Before setting profitable selling prices, you must identify and calculate all the tangible and intangible expenses required to operate your business. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24402</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24402-tangible-and-intangible-costs-your-true-operational-business-expenses</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/11/01/PHCN1126_plumber-discussing-work-with-customer.webp?t=1793568337" type="image/jpeg" medium="image" fileSize="262309">
        <media:title type="plain">PHCN1126_plumber discussing work with customer.jpg</media:title>
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    </item>
    <item>
      <title>Succession Planning: The Conversation Nobody Wants to Have</title>
      <description>Two supply house owners are in a similar situation but end up with different outcomes.</description>
      <content:encoded>
        <![CDATA[<p>Two supply house owners are in a similar situation but end up with different outcomes.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24398</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24398-succession-planning-the-conversation-nobody-wants-to-have</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/31/TW1026_passing-on-the-torch-business.webp?t=1793447127" type="image/jpeg" medium="image" fileSize="729704">
        <media:title type="plain">TW1026_passing on the torch-business.jpg</media:title>
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    </item>
    <item>
      <title>My Mantra: People Matter! </title>
      <description>People do matter, even more so now in the age of artificial intelligence (AI). My family is acutely aware of this, and they often have asked, “Why do you talk to people?”</description>
      <content:encoded>
        <![CDATA[<p><strong>P</strong>eople <strong><em>do</em></strong> matter, even more so now in the age of artificial intelligence (AI). My family is acutely aware of this, and they often have asked, “Why do you talk to people?”&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24397</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24397-my-mantra-people-matter</link>
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    <item>
      <title>The Worst Sales Rep I Ever Rode With</title>
      <description>About 25 years ago, I rode with a sales rep in the Midwest who worked for an industrial distributor.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">About 25 years ago, I rode with a sales rep in the Midwest who worked for an industrial distributor. </span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24396</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24396-the-worst-sales-rep-i-ever-rode-with</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/31/TW1026_man-in-suit-with-dog.webp?t=1793446766" type="image/jpeg" medium="image" fileSize="829400">
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    </item>
    <item>
      <title>Pressure in Distribution: What Strong Leaders Do Before Burnout Sets In</title>
      <description>A new employee is trying to figure out how to log into the company training portal again, someone got a splinter from a pallet, a driver called out sick, and three trucks backed up to your dock to be unloaded at the same time, one with an appointment and two without.</description>
      <content:encoded>
        <![CDATA[<p>A new employee is trying to figure out how to log into the company training portal again, someone got a splinter from a pallet, a driver called out sick, and three trucks backed up to your dock to be unloaded at the same time, one with an appointment and two without.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24395</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24395-pressure-in-distribution-what-strong-leaders-do-before-burnout-sets-in</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/31/TW0726_business-stress-and-anxiety.webp?t=1793446572" type="image/jpeg" medium="image" fileSize="804319">
        <media:title type="plain">TW0726_business stress and anxiety.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Negative, Ghost Rider</title>
      <description>“Negative, Ghost Rider, the pattern is full.” You may recognize this famous line from “Top Gun,” starring Tom Cruise as Navy pilot Pete “Maverick” Mitchell.</description>
      <content:encoded>
        <![CDATA[<p><span style="letter-spacing: 0.1px;">“N</span><span style="letter-spacing: 0.1px;">egative, Ghost Rider, the pattern is full.”</span>
<span style="letter-spacing: 0.1px;">You may recognize this famous line from “Top Gun,” starring Tom Cruise as Navy pilot Pete “Maverick” Mitchell.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24352</guid>
      <pubDate>Mon, 02 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/24352-negative-ghost-rider</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/23/iStock-940989812.webp?t=1792761104" type="image/jpeg" medium="image" fileSize="102759">
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    </item>
    <item>
      <title>Building a Company Culture Your Team Can Rely On </title>
      <description>When plumbing contractors talk about company culture, the conversation often turns to the things employees enjoy, such as company cookouts, team outings, bonuses or the occasional free lunch.</description>
      <content:encoded>
        <![CDATA[<p>When plumbing contractors talk about company culture, the conversation often turns to the things employees enjoy, such as company cookouts, team outings, bonuses or the occasional free lunch.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24166</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24166-building-a-company-culture-your-team-can-rely-on</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/24/iStock-2162383464.webp?t=1790251421" type="image/jpeg" medium="image" fileSize="520251">
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    </item>
    <item>
      <title>10 Steps for Sound Business Plans and Successful Results</title>
      <description>The NFL season is up and running. Those of us who enjoy watching football get to sit back in our easy chairs at home or join other enthusiasts at the local pub to view the games.</description>
      <content:encoded>
        <![CDATA[<p>The NFL season is up and running. Those of us who enjoy watching football get to sit back in our easy chairs at home or join other enthusiasts at the local pub to view the games. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24161</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24161-10-steps-for-sound-business-plans-and-successful-results</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/24/iStock-2193616687.webp?t=1790250752" type="image/jpeg" medium="image" fileSize="270280">
        <media:title type="plain">iStock-2193616687.jpg</media:title>
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    </item>
    <item>
      <title>Margin Maximization</title>
      <description>Margin pressure in distribution is nothing new, but prices are being pushed down by intense competition and price transparency, while costs are being driven up by soaring operational, supply chain and labor costs.</description>
      <content:encoded>
        <![CDATA[<p>Margin pressure in distribution is nothing new, but prices are being pushed down by intense competition and price transparency, while costs are being driven up by soaring operational, supply chain and labor costs.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24151</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24151-margin-maximization</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/iStock-905819004.webp?t=1790169296" type="image/jpeg" medium="image" fileSize="1201298">
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      </media:content>
    </item>
    <item>
      <title>From Mentors to Allies: Why PHC Wholesale Needs Active Support for Women</title>
      <description>The PHC wholesale industry — like many skilled trades and their supply chains — has long been dominated by men.</description>
      <content:encoded>
        <![CDATA[<p>The PHC wholesale industry — like many skilled trades and their supply chains — has long been dominated by men. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24149</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24149-from-mentors-to-allies-why-phc-wholesale-needs-active-support-for-women</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/TW0726_businesswomen-speaking-to-colleagues.webp?t=1792506207" type="image/jpeg" medium="image" fileSize="1084727">
        <media:title type="plain">TW0726_businesswomen speaking to colleagues.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Driving Business Success with People-Centered Leadership</title>
      <description>In this industry, results are earned on the front lines: deliveries, customer relationships, safety and service all depend on people.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In this industry, results are earned on the front lines: deliveries, customer relationships, safety and service all depend on people.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24144</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24144-driving-business-success-with-people-centered-leadership</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/TW0726_building-trust.webp?t=1792419327" type="image/jpeg" medium="image" fileSize="788822">
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      </media:content>
    </item>
    <item>
      <title>Why CRM Success Depends on Cross-Functional Communication and Clarity</title>
      <description>CRM is meant to create efficiency. However, when every department uses it in their own way (or not at all), it has the opposite effect.</description>
      <content:encoded>
        <![CDATA[<p>CRM is meant to create efficiency. However, when every department uses it in their own way (or not at all), it has the opposite effect. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24141</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24141-why-crm-success-depends-on-cross-functional-communication-and-clarity</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/TW0926_customer-relationship-management-CRM.webp?t=1791556895" type="image/jpeg" medium="image" fileSize="885585">
        <media:title type="plain">TW0926_customer relationship management-CRM.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>A Framework for Thriving in the Long Run, Part 1</title>
      <description>If you have been following our reinvention-based series of columns here in The Wholesaler, I have surely been trying to drive home the point that the competitive landscape could not be more different than what it was only a short time ago.</description>
      <content:encoded>
        <![CDATA[<p>If you have been following our reinvention-based series of columns here in <em>The Wholesaler</em>, I have surely been trying to drive home the point that the competitive landscape could not be more different than what it was only a short time ago.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24140</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24140-a-framework-for-thriving-in-the-long-run-part-1</link>
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        <media:title type="plain">TW0726_celebrating business success.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>‘Figure it Out Yourself’ Training May Cost More Than You Think</title>
      <description>Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24018</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24018-figure-it-out-yourself-training-may-cost-more-than-you-think</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/PHCN0926_plumber-examines-kitchen-sink-piping.webp?t=1789493803" type="image/jpeg" medium="image" fileSize="353431">
        <media:title type="plain">PHCN0926_plumber examines kitchen sink piping.jpg</media:title>
      </media:content>
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    <item>
      <title>Q&amp;A with Incoming PHCC President Ken Smith</title>
      <description>Ken Smith, RPG Plumbing Services, Virginia Beach, Virginia, will become president of PHCC-National Association at CONNECT 2026, Oct. 19-22, in Milwaukee.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Ken Smith, RPG Plumbing Services, Virginia Beach, Virginia, will become president of PHCC-National Association at CONNECT 2026, Oct. 19-22, in Milwaukee.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24017</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24017-q-and-a-with-incoming-phcc-president-ken-smith</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/KenSmithHeadshot-1.webp?t=1788362403" type="image/jpeg" medium="image" fileSize="238430">
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      </media:content>
    </item>
    <item>
      <title>Let Consumers Know You Exist</title>
      <description>There is an age-old question that every business owner has to contemplate: Should I grow my business?</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">There is an age-old question that every business owner has to contemplate: Should I grow my business?&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24015</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24015-let-consumers-know-you-exist</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/iStock-2247448308.webp?t=1788977297" type="image/jpeg" medium="image" fileSize="298721">
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      </media:content>
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    <item>
      <title>The Questions Your Customers Ask Before They Call</title>
      <description>In 2011, I moved to North Carolina, unaware of the ticking time bomb hidden behind my walls. Like many transplants, I knew very little about the unique quirks of local homes and infrastructure.</description>
      <content:encoded>
        <![CDATA[<p>In 2011, I moved to North Carolina, unaware of the ticking time bomb hidden behind my walls.
Like many transplants, I knew very little about the unique quirks of local homes and infrastructure.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24014</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24014-the-questions-your-customers-ask-before-they-call</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/iStock-2226250906.webp?t=1790091513" type="image/jpeg" medium="image" fileSize="483961">
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      </media:content>
    </item>
    <item>
      <title>When Temporary Pricing Stops Being Temporary</title>
      <description>In October, a contractor walked into a supply branch holding a competitor’s quote.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In October, a contractor walked into a supply branch holding a competitor’s quote.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24001</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24001-when-temporary-pricing-stops-being-temporary</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/26/iStock-1072055834.webp?t=1789669121" type="image/jpeg" medium="image" fileSize="292591">
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    <item>
      <title>The Lessons That Still Guide Me Today</title>
      <description>Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23998</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23998-the-lessons-that-still-guide-me-today</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/26/TW0926_business-lessons-learned.webp?t=1788532969" type="image/jpeg" medium="image" fileSize="840877">
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      <title>More Than a Paycheck: What the Next Generation Actually Wants from the Trades 
</title>
      <description>In the trades, most owners learn a simple lesson early: Good work gets rewarded with more work. You start out in the field. You solve problems. Customers trust you.</description>
      <content:encoded>
        <![CDATA[<p>In the trades, most owners learn a simple lesson early: Good work gets rewarded with more work.
You start out in the field. You solve problems. Customers trust you.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23976</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23976-more-than-a-paycheck-what-the-next-generation-actually-wants-from-the-trades</link>
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    <item>
      <title>The Four Agreements: A Blueprint for Safety on the Jobsite
</title>
      <description>Upon entering my office at work, you’ll see a placard with the following succinct statements: Be impeccable with your word. Don’t take anything personally. Don’t make assumptions. Always do your best.</description>
      <content:encoded>
        <![CDATA[<p>Upon entering my office at work, you’ll see a placard with the following succinct statements:
Be impeccable with your word. Don’t take anything personally.
Don’t make assumptions. Always do your best.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23975</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23975-the-four-agreements-a-blueprint-for-safety-on-the-jobsite</link>
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    </item>
    <item>
      <title>What the Numbers Know That You Don’t: The Case for Benchmarking</title>
      <description>Most rep principals can tell you their commission income to the dollar. Far fewer can tell you whether their revenue per employee, collection cycle or operating margin is ahead of the pack or quietly falling behind.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Most rep principals can tell you their commission income to the dollar. Far fewer can tell you whether their revenue per employee, collection cycle or operating margin is ahead of the pack or quietly falling behind.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23874</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23874-what-the-numbers-know-that-you-dont-the-case-for-benchmarking</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/01/TW0826_Business-Analytics-Data-Dashboard.webp?t=1785626057" type="image/jpeg" medium="image" fileSize="1134764">
        <media:title type="plain">TW0826_Business Analytics Data Dashboard.jpg</media:title>
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    <item>
      <title>AI in Your Business</title>
      <description>The use of Artificial Intelligence is no longer an option. It isn’t an experimental technology.</description>
      <content:encoded>
        <![CDATA[<p>The use of Artificial Intelligence is no longer an option. It isn’t an experimental technology.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23873</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23873-ai-in-your-business</link>
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        <media:title type="plain">iStock-2233131222.jpg</media:title>
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    </item>
    <item>
      <title>The Platsky Way</title>
      <description>Ninety years in, the Platsky Company story isn’t defined by a milestone. It’s defined by the people who built its reputation—one delivery, one handshake and one commitment at a time.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Ninety years in, the Platsky Company story isn’t defined by a milestone. It’s defined by the people who built its reputation—one delivery, one handshake and one commitment at a time.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23870</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23870-the-platsky-way</link>
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    <item>
      <title>Why Some Contractors Show Up in AI Answers And Others Don’t</title>
      <description>My house has a living room with a vaulted ceiling and a loft area above it. That means in summer, the temperatures can get a little uneve So out of curiosity, I asked ChatGPT a simple question</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">My house has a living room with a vaulted ceiling and a loft area above it. That means in summer, the temperatures can get a little uneve So out of curiosity, I asked ChatGPT a simple question</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23854</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23854-why-some-contractors-show-up-in-ai-answers-and-others-dont</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/07/30/iStock-2220668576.webp?t=1787228599" type="image/jpeg" medium="image" fileSize="152901">
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    </item>
    <item>
      <title>How Standard Operating Procedures Save Time and Avoid Costly Mistakes </title>
      <description>Most of the plumbing contractors I know got into the business because they love the trade itself. They enjoy working with their hands. They are passionate about problem-solving. They like making a difference in the lives of their customers.</description>
      <content:encoded>
        <![CDATA[<p>Most of the plumbing contractors I know got into the business because they love the trade itself. They enjoy working with their hands. They are passionate about problem-solving. They like making a difference in the lives of their customers.<br>
<br></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23852</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23852-how-standard-operating-procedures-save-time-and-avoid-costly-mistakes</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/07/30/iStock-2243016790.webp?t=1785412562" type="image/jpeg" medium="image" fileSize="359853">
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