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    <title>Management </title>
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    <item>
      <title>‘Figure it Out Yourself’ Training May Cost More Than You Think</title>
      <description>Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24018</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24018-figure-it-out-yourself-training-may-cost-more-than-you-think</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/PHCN0926_plumber-examines-kitchen-sink-piping.webp?t=1788170707" type="image/jpeg" medium="image" fileSize="353431">
        <media:title type="plain">PHCN0926_plumber examines kitchen sink piping.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Q&amp;A with Incoming PHCC President Ken Smith</title>
      <description>Ken Smith, RPG Plumbing Services, Virginia Beach, Virginia, will become president of PHCC-National Association at CONNECT 2026, Oct. 19-22, in Milwaukee.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Ken Smith, RPG Plumbing Services, Virginia Beach, Virginia, will become president of PHCC-National Association at CONNECT 2026, Oct. 19-22, in Milwaukee.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24017</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24017-q-and-a-with-incoming-phcc-president-ken-smith</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/KenSmithHeadshot-1.webp?t=1788362403" type="image/jpeg" medium="image" fileSize="238430">
        <media:title type="plain">KenSmithHeadshot 1.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Let Consumers Know You Exist</title>
      <description>There is an age-old question that every business owner has to contemplate: Should I grow my business?</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">There is an age-old question that every business owner has to contemplate: Should I grow my business?&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24015</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24015-let-consumers-know-you-exist</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/iStock-2247448308.webp?t=1788170222" type="image/jpeg" medium="image" fileSize="298721">
        <media:title type="plain">iStock-2247448308.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Questions Your Customers Ask Before They Call</title>
      <description>In 2011, I moved to North Carolina, unaware of the ticking time bomb hidden behind my walls. Like many transplants, I knew very little about the unique quirks of local homes and infrastructure.</description>
      <content:encoded>
        <![CDATA[<p>In 2011, I moved to North Carolina, unaware of the ticking time bomb hidden behind my walls.
Like many transplants, I knew very little about the unique quirks of local homes and infrastructure.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24014</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24014-the-questions-your-customers-ask-before-they-call</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/31/iStock-2226250906.webp?t=1788170064" type="image/jpeg" medium="image" fileSize="483961">
        <media:title type="plain">iStock-2226250906.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>When Temporary Pricing Stops Being Temporary</title>
      <description>In October, a contractor walked into a supply branch holding a competitor’s quote.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In October, a contractor walked into a supply branch holding a competitor’s quote.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24001</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24001-when-temporary-pricing-stops-being-temporary</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/26/iStock-1072055834.webp?t=1787749977" type="image/jpeg" medium="image" fileSize="292591">
        <media:title type="plain">iStock-1072055834.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Lessons That Still Guide Me Today</title>
      <description>Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23998</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23998-the-lessons-that-still-guide-me-today</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/26/TW0926_business-lessons-learned.webp?t=1788532969" type="image/jpeg" medium="image" fileSize="840877">
        <media:title type="plain">TW0926_business lessons learned.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>More Than a Paycheck: What the Next Generation Actually Wants from the Trades 
</title>
      <description>In the trades, most owners learn a simple lesson early: Good work gets rewarded with more work. You start out in the field. You solve problems. Customers trust you.</description>
      <content:encoded>
        <![CDATA[<p>In the trades, most owners learn a simple lesson early: Good work gets rewarded with more work.
You start out in the field. You solve problems. Customers trust you.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23976</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23976-more-than-a-paycheck-what-the-next-generation-actually-wants-from-the-trades</link>
    </item>
    <item>
      <title>The Four Agreements: A Blueprint for Safety on the Jobsite
</title>
      <description>Upon entering my office at work, you’ll see a placard with the following succinct statements: Be impeccable with your word. Don’t take anything personally. Don’t make assumptions. Always do your best.</description>
      <content:encoded>
        <![CDATA[<p>Upon entering my office at work, you’ll see a placard with the following succinct statements:
Be impeccable with your word. Don’t take anything personally.
Don’t make assumptions. Always do your best.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23975</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23975-the-four-agreements-a-blueprint-for-safety-on-the-jobsite</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/24/iStock-2199351006_1.webp?t=1787597649" type="image/jpeg" medium="image" fileSize="575154">
        <media:title type="plain">iStock-2199351006_1.jpg</media:title>
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    </item>
    <item>
      <title>What the Numbers Know That You Don’t: The Case for Benchmarking</title>
      <description>Most rep principals can tell you their commission income to the dollar. Far fewer can tell you whether their revenue per employee, collection cycle or operating margin is ahead of the pack or quietly falling behind.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Most rep principals can tell you their commission income to the dollar. Far fewer can tell you whether their revenue per employee, collection cycle or operating margin is ahead of the pack or quietly falling behind.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23874</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23874-what-the-numbers-know-that-you-dont-the-case-for-benchmarking</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/01/TW0826_Business-Analytics-Data-Dashboard.webp?t=1785626057" type="image/jpeg" medium="image" fileSize="1134764">
        <media:title type="plain">TW0826_Business Analytics Data Dashboard.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>AI in Your Business</title>
      <description>The use of Artificial Intelligence is no longer an option. It isn’t an experimental technology.</description>
      <content:encoded>
        <![CDATA[<p>The use of Artificial Intelligence is no longer an option. It isn’t an experimental technology.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23873</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23873-ai-in-your-business</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/01/iStock-2233131222.webp?t=1785625932" type="image/jpeg" medium="image" fileSize="1145357">
        <media:title type="plain">iStock-2233131222.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Platsky Way</title>
      <description>Ninety years in, the Platsky Company story isn’t defined by a milestone. It’s defined by the people who built its reputation—one delivery, one handshake and one commitment at a time.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Ninety years in, the Platsky Company story isn’t defined by a milestone. It’s defined by the people who built its reputation—one delivery, one handshake and one commitment at a time.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23870</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23870-the-platsky-way</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/08/01/Fathers-and-Sons.webp?t=1786114697" type="image/jpeg" medium="image" fileSize="1159083">
        <media:title type="plain">Fathers and Sons.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Why Some Contractors Show Up in AI Answers And Others Don’t</title>
      <description>My house has a living room with a vaulted ceiling and a loft area above it. That means in summer, the temperatures can get a little uneve So out of curiosity, I asked ChatGPT a simple question</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">My house has a living room with a vaulted ceiling and a loft area above it. That means in summer, the temperatures can get a little uneve So out of curiosity, I asked ChatGPT a simple question</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23854</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23854-why-some-contractors-show-up-in-ai-answers-and-others-dont</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/07/30/iStock-2220668576.webp?t=1787228599" type="image/jpeg" medium="image" fileSize="152901">
        <media:title type="plain">iStock-2220668576.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>How Standard Operating Procedures Save Time and Avoid Costly Mistakes </title>
      <description>Most of the plumbing contractors I know got into the business because they love the trade itself. They enjoy working with their hands. They are passionate about problem-solving. They like making a difference in the lives of their customers.</description>
      <content:encoded>
        <![CDATA[<p>Most of the plumbing contractors I know got into the business because they love the trade itself. They enjoy working with their hands. They are passionate about problem-solving. They like making a difference in the lives of their customers.<br>
<br></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23852</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23852-how-standard-operating-procedures-save-time-and-avoid-costly-mistakes</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/07/30/iStock-2243016790.webp?t=1785412562" type="image/jpeg" medium="image" fileSize="359853">
        <media:title type="plain">iStock-2243016790.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Proper Profitable Selling Prices Require Common Sense And Mathematical Prowess </title>
      <description>One of the issues I often write about is the necessity for you, the contractor, to properly identify and calculate the true operational business costs you incur to run your business — in total and as those costs pertain proportionately to any given task.</description>
      <content:encoded>
        <![CDATA[<p>One of the issues I often write about is the necessity for you, the contractor, to properly identify and calculate the true operational business costs you incur to run your business — in total and as those costs pertain proportionately to any given task.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23850</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23850-proper-profitable-selling-prices-require-common-sense-and-mathematical-prowess</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/07/30/PHCN0826_real-assumptions-about-business.webp?t=1786549534" type="image/jpeg" medium="image" fileSize="277187">
        <media:title type="plain">PHCN0826_real assumptions about business.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Holding the Line</title>
      <description>Nobody said 2026 would be easy. The refrigerant transition that reshaped purchasing patterns last year did not simply resolve itself when the calendar turned.</description>
      <content:encoded>
        <![CDATA[<p>Nobody said 2026 would be easy. &nbsp;The refrigerant transition that reshaped purchasing patterns last year did not simply resolve itself when the calendar turned.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23821</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23821-holding-the-line</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/07/27/PE0826_mSupply-Main-Pic.webp?t=1787658707" type="image/jpeg" medium="image" fileSize="221749">
        <media:title type="plain">PE0826_mSupply Main Pic.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Small Contractor Advantage</title>
      <description>At the time of this writing, we are about one month removed from the 2026 Fab Forum hosted by The Hill Group in Franklin Park, Illinois. Hill is a full-service mechanical contractor that includes fire protection, testing/adjusting/balancing and an architectural group.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">At the time of this writing, we are about one month removed from the 2026 Fab Forum hosted by The Hill Group in Franklin Park, Illinois. Hill is a full-service mechanical contractor that includes fire protection, testing/adjusting/balancing and an architectural group.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23704</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23704-the-small-contractor-advantage</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/30/iStock-991837218.webp?t=1782816996" type="image/jpeg" medium="image" fileSize="347115">
        <media:title type="plain">iStock-991837218.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Why Your Best Technicians Don’t Want to Become Managers </title>
      <description>Every plumbing contractor knows what it’s like to have a technician who stands out from the crowd on day one, immediately demonstrating immense talent and limitless potential.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Every plumbing contractor knows what it’s like to have a technician who stands out from the crowd on day one, immediately demonstrating immense talent and limitless potential.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23700</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23700-why-your-best-technicians-dont-want-to-become-managers</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/30/PHCN0726_leadership-career-path.webp?t=1782816466" type="image/jpeg" medium="image" fileSize="85398">
        <media:title type="plain">PHCN0726_leadership career path.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Spirit of Business </title>
      <description>If you search the Internet for the definition of the word “business,” you’ll find a version of this idea: “Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”</description>
      <content:encoded>
        <![CDATA[<p>If you search the Internet for the definition of the word “business,” you’ll find a version of this idea:
“Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”<br>
<br></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23699</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23699-the-spirit-of-business</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/30/iStock-2273427890.webp?t=1785342394" type="image/jpeg" medium="image" fileSize="279976">
        <media:title type="plain">iStock-2273427890.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>I Am the Perfect Leader</title>
      <description></description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23682</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23682-i-am-the-perfect-leader</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/29/PE0726_adaptability-in-business.webp?t=1784735692" type="image/jpeg" medium="image" fileSize="165250">
        <media:title type="plain">PE0726_adaptability in business.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Disruption, Resilience, and the Enduring Value of Discernment in Wholesale Distribution</title>
      <description>Disruption has become a permanent feature of leadership conversations in wholesale distribution. It shows up in discussions about technology, workforce dynamics, regulation, and shifting customer expectations.</description>
      <content:encoded>
        <![CDATA[<p>Disruption has become a permanent feature of leadership conversations in wholesale distribution. It shows up in discussions about technology, workforce dynamics, regulation, and shifting customer expectations.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23662</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23662-disruption-resilience-and-the-enduring-value-of-discernment-in-wholesale-distribution</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/23/iStock-811503234.webp?t=1784122767" type="image/jpeg" medium="image" fileSize="1339385">
        <media:title type="plain">iStock-811503234.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Distributors Have Always Built Great Cultures Remotely</title>
      <description>When the pandemic cast many people out of their workplaces and into their home offices, dining rooms and kitchen nooks, an argument began to spread that it was impossible to develop a strong culture remotely.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">When the pandemic cast many people out of their workplaces and into their home offices, dining rooms and kitchen nooks, an argument began to spread that it was impossible to develop a strong culture remotely.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23661</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23661-distributors-have-always-built-great-cultures-remotely</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/06/23/iStock-1213470229.webp?t=1784738113" type="image/jpeg" medium="image" fileSize="992823">
        <media:title type="plain">iStock-1213470229.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Talent as a Differentiator</title>
      <description>The HVACR industry has never lacked for complexity. Changes to regulations, evolving technology, and the constant pressure of a competitive market have always kept distributors on their toes.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The HVACR industry has never lacked for complexity. Changes to regulations, evolving technology, and the constant pressure of a competitive market have always kept distributors on their toes.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23657</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23657-talent-as-a-differentiator</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/07/27/Talent-as-a-Differentiator.webp?t=1787341628" type="image/jpeg" medium="image" fileSize="39331">
        <media:title type="plain">Talent as a Differentiator.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Stacking Value, Stacking Margins: The Distributor’s Guide to Service-Led Growth</title>
      <description>Distributors have been offering value-added services ranging from kitting, construction equipment rental and lighting design services to full-service supply chain solutions.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Distributors have been offering value-added services ranging from kitting, construction equipment rental and lighting design services to full-service supply chain solutions.</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23654</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23654-stacking-value-stacking-margins-the-distributors-guide-to-service-led-growth</link>
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    <item>
      <title>Knowledge Gap</title>
      <description>In my conversations with distributor sales teams across the country, one theme comes up more consistently than any other: finding information takes too long.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In my conversations with distributor sales teams across the country, one theme comes up more consistently than any other: finding information takes too long.&nbsp;</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23650</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23650-knowledge-gap</link>
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    <item>
      <title>Plumbers Can Now Advertise on TV. Here’s How to Do It Right.</title>
      <description>Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(65, 65, 65);">Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.</span></p>]]>
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      <guid>http://www.phcppros.com/articles/23536</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23536-plumbers-can-now-advertise-on-tv-heres-how-to-do-it-right</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/iStock-835487318.webp?t=1781794124" type="image/jpeg" medium="image" fileSize="71637">
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    <item>
      <title>The Trades Don’t Have a Price Problem. They Have a Buying Problem.</title>
      <description>Discover why choosing the lowest bid often hurts margins and relationships, and how shifting to lifetime cost comparisons protects long-term project results.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover why choosing the lowest bid often hurts margins and relationships, and how shifting to lifetime cost comparisons protects long-term project results.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23535</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23535-the-trades-dont-have-a-price-problem-they-have-a-buying-problem</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/iStock-2175496931.webp?t=1779995867" type="image/jpeg" medium="image" fileSize="70238">
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    <item>
      <title>Why Most Plumbing Companies Struggle With Consistency (And How To Fix It)</title>
      <description>Discover how building standard sales processes, tracking key metrics, and optimizing dispatch workflows eliminates internal inconsistencies to unlock predictable, sustainable growth for plumbing companies.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how building standard sales processes, tracking key metrics, and optimizing dispatch workflows eliminates internal inconsistencies to unlock predictable, sustainable growth for plumbing companies.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23533</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23533-why-most-plumbing-companies-struggle-with-consistency-and-how-to-fix-it</link>
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    <item>
      <title>Scroll, Post, Engage, Promote, Hire</title>
      <description>Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</p>]]>
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      <guid>http://www.phcppros.com/articles/23532</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23532-scroll-post-engage-promote-hire</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/Best-Photos-7.webp?t=1780574134" type="image/jpeg" medium="image" fileSize="121533">
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      <title>New Construction Vs. Service Business Operational Costs </title>
      <description>Plumbing and HVAC contractors must analyze precise operational costs to separate new construction from service segments and maximize distinct profit centers.</description>
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        <![CDATA[<div style=" appearance: none; clear: none; clip: auto; content: normal; cursor: auto; cx: 0px; cy: 0px; d: none; direction: ltr; display: block; fill: rgb(0, 0, 0); filter: none; float: none; hyphens: manual; isolation: auto; margin-right: 0px; margin-left: 0px; opacity: 1; order: 0; orphans: 2; perspective: none; r: 0px; resize: none; rx: auto; ry: auto; speak: normal; stroke: none; transform: none; visibility: visible; widows: 2; x: 0px; y: 0px; zoom: 1;"><p data-path-to-node="0" style=" appearance: none; clear: none; clip: auto; content: normal; cursor: auto; cx: 0px; cy: 0px; d: none; direction: ltr; display: block; fill: rgb(0, 0, 0); filter: none; float: none; hyphens: manual; isolation: auto; margin-right: 0px; margin-left: 0px; opacity: 1; order: 0; orphans: 2; perspective: none; r: 0px; resize: none; rx: auto; ry: auto; speak: normal; stroke: none; transform: none; visibility: visible; widows: 2; x: 0px; y: 0px; zoom: 1;">Plumbing and HVAC contractors must analyze precise operational costs to separate new construction from service segments and maximize distinct profit centers.</p></div>]]>
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      <guid>http://www.phcppros.com/articles/23525</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23525-new-construction-vs-service-business-operational-costs</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/PHCN0626_increased-profit.webp?t=1780421889" type="image/jpeg" medium="image" fileSize="90844">
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      <title>14 Reasons Why Customers Stop and Shop at Your Location </title>
      <description>A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="1">A practical look at the everyday habits and emotional needs driving supplier loyalty—and how counter teams can keep earning that choice every morning.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23505</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23505-14-reasons-why-customers-stop-and-shop-at-your-location</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/27/TW0626_PHCP-contractor-tools-and-equipment.webp?t=1782247714" type="image/jpeg" medium="image" fileSize="1128711">
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