Life is a journey. And like all journeys, reaching your destination requires directions and choices such as the route to take, whether to turn left or right at intersections or just go straight.

Consumer trust in your business leads to success. Trust is a very important business-building asset to have.

The old saying is that, “Sticks and stones may break my bones, but words will never hurt me.” However, when one contractor calls the other a high-priced crook or a low-ball fool of questionable quality, neither looks good in the eyes of the intelligent consumer. And if their prices are too high or low, they are hurting themselves.

One of those realities is your employees are actually your partners since they must conduct their duties in the best interest of your business for it to succeed.

Except for pure luck, using set percentages does not reflect actual cost. Percentages should not be used as a formula to arrive at your overhead cost.

Just as wrong numbers always produce wrong results, wrong words also affect your bottom line.

The goal of consumers dealing with contractors is to get an excellent job at the lowest price.

How do you react when the consumer asks, “How much will that cost?”

It’s so easy to want what someone else has or criticize how they operate. Before you assuming something about another contractor’s prices, make sure your prices are not low.

Breaking down the “good” versus “bad” of a common business practice, and paying the tech what they’re worth.