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Home » Authors » Richard DiToma

Articles by Richard DiToma

phc10_ditoma
Contractor Profit Advantage

Are Your Prices Morally Correct?

Understanding the principles that guide your business logic can help you not only best serve your customers, but also remain competitive and profitable.
October 9, 2019
Richard DiToma
Determining what you are worth and making a profit, too, does not make you an immoral businessperson. Understand the reasons why it’s important to value your services and match them up to what you charge.
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phc09_ditoma
Contractor Profit Advantage

Cheap Ain’t Cheap

Excellence may cost more to produce, but it pays higher dividends.
September 5, 2019
Richard DiToma
As a child, I was told, “‘Ain’t’ ain’t in the dictionary.” I was instructed to use the contraction isn’t (is not) instead. But, with time being what it is and change always around us, and humans colloquially changing the English language — ain’t, right or wrong, has become integrated into the English language. 
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phc08_ditoma
Contractor Profit Advantage

Stop Giving Estimates

Contract pricing allows contractors the opportunity to offer an upfront price that does not change for a described task.
August 7, 2019
Richard DiToma
Contract pricing defines the parameters of any task and allows contractors to package prices in a fashion to recover their costs.
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phc07_ditoma
Contractor Profit Advantage

Price It Properly or Send in The Clowns

Know your true cost of operation and of any service you provide. Quote your prices profitably and with confidence.
July 8, 2019
Richard DiToma
Have you ever wondered if you were charging the right amount for your services? Of course, you have. It’s only natural. Unfortunately, many contractors set their prices based on the amount charged by their competitors.
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phc06_ditoma
Contractor Profit Advantage

The Minimum Cost to You

There is a difference between the hours for which you pay and the hours you have available to sell so you can recover your true cost.
June 4, 2019
Richard DiToma
Charging $85/tech hour does not make sense (or dollars and cents). But not knowing your true cost of operation and the proportionate hourly cost is insane. Identifying and calculating your true cost per tech hour varies dependent upon tech abilities and geographic locations. 
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phc05_ditoma
Contractor Profit Advantage

Free Lunch Isn’t Free

Make sure you include all your legitimate costs in your package price.
May 7, 2019
Richard DiToma
If you want to increase sales by offering some additional item or service with the purchase of another item or service, make sure you include all your legitimate costs in your package price.
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phc04_ditoma
Contractor Profit Advantage

The Foundation of Your Business Success

You can only compensate your employees well and make a profit if you know your true operational costs.
April 3, 2019
Richard DiToma
You can only compensate your employees well and make a profit if you know your true operational costs.
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phc03_ditoma
Contractor Profit Advantage

Business Success Requires Wise Decisions

Whether new construction or service, know your true cost of doing business.
March 4, 2019
Richard DiToma
Life is a journey. And like all journeys, reaching your destination requires directions and choices such as the route to take, whether to turn left or right at intersections or just go straight.
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phc02_ditoma
Contractor Profit Advantage

Success Requires Trust

To build loyalty with your customers and technicians, conduct your business with integrity and honesty.
February 4, 2019
Richard DiToma
Consumer trust in your business leads to success. Trust is a very important business-building asset to have.
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phc01_ditoma
Contractor Profit Advantage

New Year’s Resolution: Price Your Services Right

Incorrect calculations will lead you to arrive at selling prices that are not properly profitable.
January 5, 2019
Richard DiToma
The old saying is that, “Sticks and stones may break my bones, but words will never hurt me.” However, when one contractor calls the other a high-priced crook or a low-ball fool of questionable quality, neither looks good in the eyes of the intelligent consumer. And if their prices are too high or low, they are hurting themselves.
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