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Home » Authors » Richard DiToma

Articles by Richard DiToma

phc08_ditoma
CONTRACTOR PROFIT ADVANTAGE

A Hideous Business Disease Called ‘Myfundsarelow’

Poor business practices will make your company susceptible to this widespread small business ailment.
August 10, 2020
Richard DiToma
A husband and wife team in the plumbing service business, who suffer from a business disease affecting many PHC businesses, recently contacted me.
Read More
phc07_ditoma
Contractor Profit Advantage

Stop Employees from Asking for a Raise

You can rid yourself of this awkward problem by paying everyone with two levels of pay — base pay and incentive pay.
July 5, 2020
Richard DiToma
You can rid yourself of this awkward problem by paying everyone with two levels of pay — base pay and incentive pay.
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phc06_ditoma
Contractor Profit Advantage

The Time to Change is Long Overdue

Switching to contract pricing allows your customers to make informed decisions on repairs and replacement based on their budgets.
June 1, 2020
Richard DiToma
In 1980, debates among PHC contractors began regarding whether to charge consumers by the hour or by the job. Some contractors sided with time and material pricing while others raved about the benefits of quoting prices before commencing services.
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phc05_ditoma
Contractor Profit Advantage

The Nonprofit Price Virus

Take a look at your business protocols and make sure you are running at peak performance during this healthcare and economic crisis.
May 5, 2020
Richard DiToma
As I write this article, I am self-isolating at home, wondering about the coronavirus pandemic and its impact on our lifestyles. Obviously, the pandemic must be addressed for us to have lives that can have styles. 
Read More
phc04_ditoma
Contractor Profit Advantage

When is Your Price Right?

Guessing or setting prices based on what others charge is the wrong way to establish your rates.
March 31, 2020
Richard DiToma
Following forms that make no sense, guessing at your prices or setting your prices based on what others charge is the wrong way to establish your rates.
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phc02_ditoma
Contractor Profit Advantage

Attitude Affects Assets

Owners are responsible for laying the groundwork necessary for techs to have positive attitudes.
February 5, 2020
Richard DiToma
Regardless of whether you are a sole owner, partner or employee of the business that pays you for your labors, your attitude is vital to your future.
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phc03_ditoma
Contractor Profit Advantage

A Cry for Help from a Frustrated Contractor’s Spouse

If you don’t recognize the problems in your company, you can’t resolve them — and you won’t be in business for much longer
February 3, 2020
Richard DiToma
phc01_ditoma
Contractor Profit Advantage

Fear Keeps You from Realizing the Price is Right

Confidence that your prices have been properly calculated based on your true operational costs will allow you to maximize profits.
January 7, 2020
Richard DiToma
Make a New Year’s resolution to understand the amount of money you must charge for the services you provide to the public to recover the costs you incur providing those services. The right price also allows you to earn the profit you deserve for delivering excellence through those services. 
Read More
phc12_ditoma
Contractor Profit Advantage

Businesses Need Direction

To reach the destination of profitability, you need detailed directions regarding operational costs, profit margin and selling prices.
December 5, 2019
Richard DiToma
New York Yankee great Yogi Berra had a knack for making funny and ambiguous statements. He'd say things such as, "It’s like déjà vu all over again," and "When you come to a fork in the road, take it."
Read More
phc11_ditoma
Contractor Profit Advantage

Profit Comes After Expenses Are Paid

Salary and salary-related expenses are business expenses. Make sure to include them in your selling price.
November 4, 2019
Richard DiToma
Many contractors confuse the word "salary" with the word "profit." There is a difference.
Read More
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