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Home » Authors » Richard DiToma

Articles by Richard DiToma

Phony phone prices

April 7, 2016
Richard DiToma
As I was contemplating the subject of this month’s article, the phone rang. I answered and on the other end...
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Ponder your preferences

March 10, 2016
Richard DiToma
I thought it would be wise to make a list of important issues that are common and affect the results...
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Price buying consumers always think your price is high

February 9, 2016
Richard DiToma
As I entered the choir practice room at church, I noticed one of the other choir members had arrived earlier...
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Tech compensation

What is the right amount?
January 11, 2016
Richard DiToma
As a young man, my formal education steered me toward the accounting field. While in college, I earned money by...
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Know when to hold ‘em

December 7, 2015
Richard DiToma
Kenny Rogers recorded “The Gambler,” a song about poker written by Don Schlitz, in the 70s. The refrain claims, “You’ve...
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Excellence deserves excellent rewards

November 11, 2015
Richard DiToma
Adages are short sayings. However, when we make adages shorter, or change adages in any fashion other than originally intended,...
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Issues to consider for finding and keeping good techs

October 8, 2015
Richard DiToma
You can’t find good techs!” say many a PHC service contractor. If that were true, all PHC service contracting businesses...
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Address your fear with common sense

September 4, 2015
Richard DiToma
PHC contractors should strive to deliver excellence to consumers at prices that will allow them to recover their true cost...
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Questions asked and answered

August 11, 2015
Richard DiToma
This commentary presents a sample of emails I receive from contractors about our noble PHC industry, business, my editorials, and...
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An offer you can't refuse

July 10, 2015
Richard DiToma
Recently while perusing the mail, I noticed a postcard from a plumbing contracting business franchise notifying plumbing contractors they were...
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