Articles by Richard DiToma

Proper phone protocols

December 12, 2014

First impressions can lead to long-term relationships. The person who answers your phone for consumer calls is the first person...

Don't fool yourself before quoting prices

October 10, 2014

Richard DiToma

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As Jack Frost prepares to nip at our noses, it’s time for PHC contractors to set their prices for annual...

Four steps to fix false perceptions about your prices

September 9, 2014

Richard DiToma

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In order to solve a problem, you must first correctly identify the problem and develop a solution that will solve...

Five common contractor misperceptions

August 9, 2014

Richard DiToma

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The PHC industry was founded on logic and mathematical fundamentals. Technically, drainage flow, water supply flow, and the sizing of...

Eight essential business vital signs you must monitor

May 19, 2014

Richard DiToma

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Time is fleeting. Once an hour is gone, it is gone forever. This is especially true in the contracting business...

How much do you keep out of each consumer dollar?

May 8, 2014

Richard DiToma

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Consumers often make snide remarks about how much money PHC contractors make, as if contractors incur no cost in servicing...

Markup vs. profit margin

April 9, 2013

Richard DiToma

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Vito, a plumbing contractor from New York, writes, “I would like an explanation of gross profit. Why is it always...

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Articles by Richard DiToma

Proper phone protocols

Don't fool yourself before quoting prices

Four steps to fix false perceptions about your prices

Five common contractor misperceptions

Eight essential business vital signs you must monitor

How much do you keep out of each consumer dollar?

Markup vs. profit margin

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