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Home » Authors » Richard DiToma

Articles by Richard DiToma

PHC0122_customer-service-pricing-questions.jpg
Contractor Profit Advantage

Words Are Important

When you speak with intelligence in a calm, truthful and rapid manner, you have preserved the dignity of your PHC service business.
January 3, 2022
Richard DiToma

Numbers and words are important for those contractors who intend to succeed in their PHC service contracting businesses.


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Contractor Profit Advantage

Contractor Zeroes Should Never Criticize Contractor Business Heroes

Don’t criticize those who price their services to maximize profits — that’s the goal of all smart business people.
December 6, 2021
Richard DiToma

During a conversation with a plumbing contractor (I’ll refer to as Tip) who called me he told me about a fellow plumbing contractor who is a friend of his.


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PHC1121_technicians.jpg
Contractor Profit Advantage

To Be a Tech or a Contractor, that is the Question

If you are a tech considering becoming a contractor, take into consideration the responsibilities you will need to address.
November 1, 2021
Richard DiToma

If you are a contractor, make sure you are taking every opportunity to make your business successful.


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PHC1021_value-price.jpg
Contractor Profit Advantage

Are Your Prices Fair?

When searching for fairness, you must consider all tangible and intangible costs.
October 5, 2021
Richard DiToma

I’m sure you've often wondered about how your competitors came up with their prices. They may have beaten you out of a job you wanted. 


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Contractor Profit Advantage

Reflections from a Contractor

A tech-turned-owner shares his frustration with pricing to cover the true cost of his business.
September 3, 2021
Richard DiToma
PHC0821_digital-invoice.jpg
Contractor Profit Advantage

Should You Charge a Minimum Service Call?

A service tech performing residential services or commercial services costs your business money, which must be recovered from your clientele.
August 9, 2021
Richard DiToma
There is no difference between a service tech performing residential services or commercial services. It costs your business money, which must be recovered from your clientele.
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Contractor Profit Advantage

The Saga of Tom, Dick and Harry

Properly maintained incentive programs could be the carrot needed to boost revenue, morale and the ability to retain good help.
July 2, 2021
Richard DiToma
Tom owns a plumbing, heating and cooling service contracting business in a town of about 50,000 people. Dick and Harry are his techs. All three were able PHC techs who could take care of Tom’s clientele’s service requests for their PHC systems.
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Contractor Profit Advantage

Time is Your Product

It is crucial to know how much one tech hour costs in your company to accurately determine your cost to perform a task.
June 1, 2021
Richard DiToma
In the PHC industry, contractors sell the time it takes to perform tasks for consumers. Therefore, it is crucial to know how much one tech hour costs in your company to accurately determine your cost to perform a task. You then have a base point from which to add your profit to that cost.
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Contractor Profit Advantage

Should You Charge a Minimum Service Call Charge?

By not requiring a minimum service call charge, you shortchange your business, yourself, your family and your employees.
May 7, 2021
Richard DiToma

Medical doctors address the physical being of your biological systems and assess the condition of your health. If needed, they recommend medications or procedures. 


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Contractor Profit Advantage

The Seven Basic Hurdles of Business

Regardless of an entrepreneurial spirit, PHC contractors must tackle these obstacles to find success.
April 2, 2021
Richard DiToma

Whether you are already a plumbing, heating or cooling service contractor or thinking about becoming one, the following hurdles of business pertain. 


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