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Home » Authors » Richard DiToma

Articles by Richard DiToma

Proper phone protocols

December 12, 2014
Richard DiToma
No Comments
First impressions can lead to long-term relationships. The person who answers your phone for consumer calls is the first person...
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Don't fool yourself before quoting prices

October 10, 2014
Richard DiToma
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As Jack Frost prepares to nip at our noses, it’s time for PHC contractors to set their prices for annual...
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Four steps to fix false perceptions about your prices

September 9, 2014
Richard DiToma
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In order to solve a problem, you must first correctly identify the problem and develop a solution that will solve...
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Five common contractor misperceptions

August 9, 2014
Richard DiToma
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The PHC industry was founded on logic and mathematical fundamentals. Technically, drainage flow, water supply flow, and the sizing of...
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Eight essential business vital signs you must monitor

May 19, 2014
Richard DiToma
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Time is fleeting. Once an hour is gone, it is gone forever. This is especially true in the contracting business...
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How much do you keep out of each consumer dollar?

May 8, 2014
Richard DiToma
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Consumers often make snide remarks about how much money PHC contractors make, as if contractors incur no cost in servicing...
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Markup vs. profit margin

April 9, 2013
Richard DiToma
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Vito, a plumbing contractor from New York, writes, “I would like an explanation of gross profit. Why is it always...
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