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Home » Authors » Richard DiToma

Articles by Richard DiToma

diatom

Is the Customer Really Always Right?

How to differentiate your response when dealing with value buyers, price buyers and consumers that come from the not-so-good place.
July 7, 2017
Richard DiToma
True Cost Assessment
Plumbing Business

What’s Your True Cost?

Control your business by looking on your own plate.
June 7, 2017
Richard DiToma
As a small child, whenever I wanted to go somewhere or do something my mother didn’t approve of, I would...
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One Bite at A Time

How to apply a proper profit margin.
May 11, 2017
Richard DiToma
DZ, a contractor from North Dakota, asks: “In the latest issue of PHC News, you talk about ‘per hour.’ but...
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Plumbing Business

The cost of travel

How contractors can properly assess and plan for vehicular expenses.
March 31, 2017
Richard DiToma
In providing service, contractors incur the cost of vehicles and ancillary vehicular expenses. Each service tech needs a vehicle for...
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Don't shortchange your business

Are you working for free?
March 8, 2017
Richard DiToma
Improper sizing of a drain line, heating or air-conditioning unit leads to poor performance, which results in you and your...
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Who is Your Business Enemy?

If you fear losing work before losing money, you’re standing in the way of your own business. 
February 8, 2017
Richard DiToma
As a contractor, you face business problems. If you can’t identify your problem, you can’t begin to solve it. Many...
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Explaining Your Rip-off Prices 
to Consumers

How do you handle a situation in which pricing becomes a problem after the job is done? 
January 12, 2017
Richard DiToma
Mrs. Smith calls you when her heating system stopped working. You inform her of your procedures and policies, including the...
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Plumbing Business

Your True Cost

Are the prices you charge costing you money? 
December 13, 2016
Richard DiToma
“What do you charge for a water heater replacement?” is a question I have heard many times by contractors at...
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Plumbing Business

What Profit Percentage Should You Charge?

An examination of how proper percentage can affect your business for the better.
November 9, 2016
Richard DiToma
Let’s look at some issues to consider in arriving at the proper profit percentage for your business. First, what is profit?...
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Plumbing Business

Plumbers Need to Maximize Profitability

Steps to help you set profitable, not silly, prices for your plumbing services.
October 12, 2016
Richard DiToma
Before you can know if your prices are silly, you must understand the meaning of the word silly. Merriam-Webster defines...
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