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Home » Authors » Richard DiToma

Articles by Richard DiToma

PHCN0824_plumber at customer's home.jpg
Contractor Profit Advantage

Showing Up When Promised Is Important

Don’t make your business look bad to the consumer and devalue your capability of satisfying and pleasing the consumer.
August 5, 2024
Richard DiToma

Don’t be late when you promise customers that you will be at their location at a certain time. When you are inconsiderate and waste a customer’s time, it looks bad and you may lose that customer. 


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PHCN0724_plumber working under kitchen sink.jpg
Contractor Profit Advantage

Intangible Business Items Come With a Cost

All PHC service contractors incur callbacks and must deal with customer relations and the expenses related to the two.
July 1, 2024
Richard DiToma
Callbacks are an unavoidable part of a PHC service contractor’s business. They may be legitimate concerns such as technician error or manufacturer defect.


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PHCN0624_money flowing from clock-time is money.jpg
Contractor Profit Advantage

Time Is Money

Everything your technicians do before, during and after a service call can translate into dollars.
June 3, 2024
Richard DiToma

Richard DiToma shares his insights on how properly stocking service vehicles with essential materials can help control operational costs and improve efficiency. He highlights the significance of having a well-structured inventory list that includes regularly used items while excluding larger or rarely used items.


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iStock-1070604912.jpg
Contractor Profit Advantage

Profitable Results Require Proper and Comprehensive Calculation

Don’t guess your costs or base pricing on what your competitors charge; you can’t hit your target when you don’t know where the target is.
May 6, 2024
Richard DiToma

Arriving at the right prices for your home services business to thrive is a matter of proper calculation, not guessing or charging a dollar less than your competitors. Wrong results are always arrived at when numbers are not properly calculated.


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iStock-1487122335.jpg
Contractor Profit Advantage

Business is Always About the Numbers

Correctly calculated numbers can help you achieve your goals and add value to your business for potential buyers.
April 1, 2024
Richard DiToma

As contractors juggle correct pricing, fair employee compensation, and personal salaries, it’s important to know and understand their business costs and how many tech hours they must sell to ensure the company is not losing money.


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PHCN0324_plumber repairing sink.jpg
Contractor Profit Advantage

Your True Operational Business Cost

Adding tangible and intangible business operational circumstances will determine how much it takes to run a successful contracting company.
March 4, 2024
Richard DiToma
Contracting company owners must keep track of many numbers to ensure the business is profitable and sustainable. Understanding how intangible, unexpected costs affect the total number of tech hours you can offer will help in that endeavor.


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PHCN0224_woman with plumbing emergency.jpg
Contractor Profit Advantage

Handling After-Hour Emergency Calls

Develop a system with CSRS and techs to determine which calls are truly emergencies and require a service call after business hours.
February 5, 2024
Richard DiToma

When customers call with an emergency — especially after business hours — you need a system to determine if it truly is an urgent situation. If it is, how do you determine what technician to send? An option to control after-hours chaos is to give that privilege to service agreement program members.


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iStock-1331659056.jpg
Contractor Profit Advantage

Ten Ways to Improve Your Salesmanship

January 8, 2024
Richard DiToma

In most encounters, the first impression is important. Contractors want to ensure that any team member communicating with clients is perceived as professional and knowledgeable. Richard DiToma discusses how this can be accomplished before and after arriving at the job site.


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PHC1223_pathway to business success.jpg
Contractor Profit Advantage

Why Does Your Business Exist?

Entering the game of business without knowing the purpose and the rules is a recipe for failure.
December 4, 2023
Richard DiToma

Consumers want value for their dollar. Contractors who are intelligent business people strive to deliver performance excellence. This is due, in part, to the correct calculation of costs, the application of a proper profit margin and the development of the correct selling price.


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PHC1123_the domino effect.jpg
Contractor Profit Advantage

The Domino Effect Affects Your Business

Dealing with inflationary prices is a balancing act; you must consider the impact of business expense increases on your bottom line.
November 3, 2023
Richard DiToma

As we’ve dealt, or not dealt, with high inflation in the last few years, it is imperative to note that rising business expenses will need to result in higher pricing in order to make a profit.


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