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Home » Authors » Richard DiToma

Articles by Richard DiToma

PHC0322_cutting-dollar.jpg
Contractor Profit Advantage

How Much Do You Keep Out of Each Consumer Dollar?

You may want to explain to customers the reality of business expenses when they complain about your service prices.
March 1, 2022
Richard DiToma
No Comments

Did you ever consider how much of each consumer dollar you charge your customers actually stays in your business?


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PHC0222_gas-prices.jpg
Contractor Profit Advantage

The Effects of Unpredictable Gas Prices

The volatility of some costs requires constant monitoring of business expenses and adjustment of prices in accordance with those expenses.
February 7, 2022
Richard DiToma
No Comments

When you enter the business arena, you encounter the costs of doing business.


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PHC0122_customer-service-pricing-questions.jpg
Contractor Profit Advantage

Words Are Important

When you speak with intelligence in a calm, truthful and rapid manner, you have preserved the dignity of your PHC service business.
January 3, 2022
Richard DiToma
No Comments

Numbers and words are important for those contractors who intend to succeed in their PHC service contracting businesses.


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iStock-1225352666_heroes.jpg
Contractor Profit Advantage

Contractor Zeroes Should Never Criticize Contractor Business Heroes

Don’t criticize those who price their services to maximize profits — that’s the goal of all smart business people.
December 6, 2021
Richard DiToma
No Comments

During a conversation with a plumbing contractor (I’ll refer to as Tip) who called me he told me about a fellow plumbing contractor who is a friend of his.


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PHC1121_technicians.jpg
Contractor Profit Advantage

To Be a Tech or a Contractor, that is the Question

If you are a tech considering becoming a contractor, take into consideration the responsibilities you will need to address.
November 1, 2021
Richard DiToma
No Comments

If you are a contractor, make sure you are taking every opportunity to make your business successful.


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PHC1021_value-price.jpg
Contractor Profit Advantage

Are Your Prices Fair?

When searching for fairness, you must consider all tangible and intangible costs.
October 5, 2021
Richard DiToma
No Comments

I’m sure you've often wondered about how your competitors came up with their prices. They may have beaten you out of a job you wanted. 


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PHC0921_risk-and-reward.jpg
Contractor Profit Advantage

Reflections from a Contractor

A tech-turned-owner shares his frustration with pricing to cover the true cost of his business.
September 3, 2021
Richard DiToma
No Comments
PHC0821_digital-invoice.jpg
Contractor Profit Advantage

Should You Charge a Minimum Service Call?

A service tech performing residential services or commercial services costs your business money, which must be recovered from your clientele.
August 9, 2021
Richard DiToma
No Comments
There is no difference between a service tech performing residential services or commercial services. It costs your business money, which must be recovered from your clientele.
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PHC0721_cash-incentive.jpg
Contractor Profit Advantage

The Saga of Tom, Dick and Harry

Properly maintained incentive programs could be the carrot needed to boost revenue, morale and the ability to retain good help.
July 2, 2021
Richard DiToma
No Comments
Tom owns a plumbing, heating and cooling service contracting business in a town of about 50,000 people. Dick and Harry are his techs. All three were able PHC techs who could take care of Tom’s clientele’s service requests for their PHC systems.
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phc0621_time.jpg
Contractor Profit Advantage

Time is Your Product

It is crucial to know how much one tech hour costs in your company to accurately determine your cost to perform a task.
June 1, 2021
Richard DiToma
No Comments
In the PHC industry, contractors sell the time it takes to perform tasks for consumers. Therefore, it is crucial to know how much one tech hour costs in your company to accurately determine your cost to perform a task. You then have a base point from which to add your profit to that cost.
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