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Home » Authors » Richard DiToma

Articles by Richard DiToma

PHCN0425_unsatisfied customer.jpg
Contractor Profit Advantage

Smiles and Frowns in the Business Arena

Balance customer satisfaction with business integrity when addressing buyer’s remorse and price comparisons.
April 3, 2025
Richard DiToma
Being in business requires maintaining a positive demeanor, even when it’s challenging. For plumbing and HVAC service contractors, a smile can make a significant difference in customer interactions, fostering satisfaction and loyalty.


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PHCN0225_smiling call taker.jpg
Contractor Profit Advantage

First Impressions Are Important

The pros and cons of service call charges versus free estimates and the implications of charging by the hour versus by the task.
February 3, 2025
Richard DiToma
Success in the plumbing, heating and cooling industry hinges on both technical expertise and exceptional customer service. Columnist Richard DiToma emphasizes the importance of first impressions, particularly during initial phone interactions.
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PHCN0125_plumber with van.jpg
Contractor Profit Advantage

The ‘Cost and Effect’ of Unapplied Labor on Home Services Contracting Businesses

Understand how to properly calculate your labor and overhead costs per technician hour to ensure profitability despite fluctuations in business activity.
January 6, 2025
Richard DiToma

Columnist Richard DiToma explains how unapplied labor, or nonbillable hours, affects profitability and emphasizes the need for contractors to understand their maximum potential revenue-producing hours.


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PHCN1224_mixing bowl-busiiness success.jpg
Contractor Profit Advantage

Ingredients for Contracting Business Success

You need confidence in yourself and what you are doing to successfully sell your services with a flair.
December 2, 2024
Richard DiToma

Knowledge, skills and performance excellence are essential for home services companies. However, understanding and accurately calculating tangible and intangible operational costs is vital for setting correct selling prices  — and achieving the desired profit margin. 


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iStock-1360381541.jpg
Contractor Profit Advantage

Leaders Lead, Followers Follow and Ignorance Ignores

Do not ignore the need to turn ignorance into knowledge rather than allowing it to turn your dreams into foolish futility.
November 1, 2024
Richard DiToma

Contractors must understand business costs and how to turn a profit to succeed. To accomplish this, columnist Richard DiToma says that technicians must be trained to deliver excellent service and gain customer trust.


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PHCN1024_construction materials and supplies.jpg
Contractor Profit Advantage

The Surprises of Business

The inflated prices you must pay to keep your business running fluctuate with inconsistency.
October 2, 2024
Richard DiToma

Columnist Richard DiToma discusses the challenges that plumbing and heating contractors face in their business operations, particularly related to rising fuel costs, inflation, customer relations and profitability.


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PHCN0924_gladiators at the Colosseum.jpg
Contractor Profit Advantage

To Be the Best, You Must Be the Best

Your weapon is the prowess of your technical ability. Your armor is your business acumen.
September 2, 2024
Richard DiToma

Like ancient gladiators, contractors must exhibit weapons  (technical prowess) and armor (business acumen) to succeed. Understanding true costs, pricing services properly and running a business profitably will win the day. 


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PHCN0824_plumber at customer's home.jpg
Contractor Profit Advantage

Showing Up When Promised Is Important

Don’t make your business look bad to the consumer and devalue your capability of satisfying and pleasing the consumer.
August 5, 2024
Richard DiToma

Don’t be late when you promise customers that you will be at their location at a certain time. When you are inconsiderate and waste a customer’s time, it looks bad and you may lose that customer. 


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PHCN0724_plumber working under kitchen sink.jpg
Contractor Profit Advantage

Intangible Business Items Come With a Cost

All PHC service contractors incur callbacks and must deal with customer relations and the expenses related to the two.
July 1, 2024
Richard DiToma
Callbacks are an unavoidable part of a PHC service contractor’s business. They may be legitimate concerns such as technician error or manufacturer defect.


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PHCN0624_money flowing from clock-time is money.jpg
Contractor Profit Advantage

Time Is Money

Everything your technicians do before, during and after a service call can translate into dollars.
June 3, 2024
Richard DiToma

Richard DiToma shares his insights on how properly stocking service vehicles with essential materials can help control operational costs and improve efficiency. He highlights the significance of having a well-structured inventory list that includes regularly used items while excluding larger or rarely used items.


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