Except for pure luck, using set percentages does not reflect actual cost. Percentages should not be used as a formula to arrive at your overhead cost.

Just as wrong numbers always produce wrong results, wrong words also affect your bottom line.

The goal of consumers dealing with contractors is to get an excellent job at the lowest price.

How do you react when the consumer asks, “How much will that cost?”

It’s so easy to want what someone else has or criticize how they operate. Before you assuming something about another contractor’s prices, make sure your prices are not low.

Breaking down the “good” versus “bad” of a common business practice, and paying the tech what they’re worth.

Analyzing the data will determine if big box retailers are friends or foes.

Excellence costs more than mediocrity, so choose your techs wisely.

Preparation can help you learn your true cost.

Don't follow the contractors who are jumping off bridges by selling themselves short.