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With forced business closures, unprecedented rates of unemployment, and major disruptions across supply-chains, an economic downturn due to the COVID-19 pandemic is inevitable, posing a threat to HVAC industry distributors, contractors, and engineers in the B2B channel.
Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.
The company has separated its sales and marketing functions into two positions, now with Erin Mezle as vice president of marketing and Dennis Stinson as vice president of sales.
Following forms that make no sense, guessing at your prices or setting your prices based on what others charge is the wrong way to establish your rates.