By adding public relations to your marketing toolkit, you raise awareness of your brand and make it more likely that customers will choose you when they need help.

Today, the only selling point is an exceptional, over-the-top customer experience executed with empathy, respect and honesty.

If we want our people to perform at a high level, we must show others how to remove obstacles. We must give our people the latitude to make operational decisions. We must make the goal, not the path, the most important principle in our success.

Being busy in a successful operation is quite different from being busy due to days of screw-ups and fire drills. There still seem to be some wholesalers who are surprised and feel the need to celebrate when they can ship a standard stock order — complete, without errors and delivered as promised.

The "Old Town Road" parody song highlights the UPCO brand and promotes careers in construction.

AD is seizing Crawford’s retirement as an opportunity to make organizational improvements aimed at delivering legendary service to members.

With the help of a professional production crew, the B2B multimedia company will transform its booth into a discussion hub that reaches an audience far beyond the show floor.

David White, president of Border States Electric, is AD’s newest director.

Howes will be responsible for driving the marketing strategy for Jomar Valve.

Messina is a familiar face to many in the plumbing industry, having grown up in the business and spending the last seven years in various marketing roles for some of the biggest names in plumbing wholesaling.