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Home » Topics » Marketing

Marketing
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Caleffi Appoints Sharon Alexander to Brand Marketing Manager

Caleffi Appoints Sharon Alexander to Brand Marketing Manager

February 20, 2020
Alexander has been involved in marketing within the heating, plumbing and solar industry for more than 18 years. 
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AD Breaks Participation Records at 2020 eCommerce Summit, Announces 5 Million SKUs Milestone Reached

AD Breaks Participation Records at 2020 eCommerce Summit, Announces 5 Million SKUs Milestone Reached

February 20, 2020
AD’s eCommerce Solutions team welcomed more than 350 attendees across eight divisions and two countries to its fourth eCommerce Summit.
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Bonus Round
Marketing

Bonus Round

This year is an opportunity for you to change for the better, whatever that may be for your situation.
February 17, 2020
This year is an opportunity for you to change for the better, whatever that may be for your situation. If you’re going through a challenging time, as hard as it may be, I encourage you to embrace this chapter. If you are riding high on success, embrace it and share it with others.
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Oatey Co. Promotes Katherine Lehtinen to Vice President, Brand and Digital Marketing

Oatey Co. Promotes Katherine Lehtinen to Vice President, Brand and Digital Marketing

February 6, 2020
Lehtinen joined Oatey in 2017 as director of marketing, bringing nearly 20 years of experience in sales, marketing and brand management.
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phc02_ditoma
Contractor Profit Advantage

Attitude Affects Assets

Owners are responsible for laying the groundwork necessary for techs to have positive attitudes.
February 5, 2020
Richard DiToma
Regardless of whether you are a sole owner, partner or employee of the business that pays you for your labors, your attitude is vital to your future.
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AD Member Sales Up 12 Percent to $46.3 Billion in 2019

AD Member Sales Up 12 Percent to $46.3 Billion in 2019

February 3, 2020
By country, same-store sales of members in the United States grew 4 percent, Canada same-store member sales were up 3 percent and Mexico same-store sales decreased by 15 percent.
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phc03_ripley
Momentum Building Marketing

Stand Out as the Expert in Your Market

Use PR tactics to differentiate your plumbing business from your competition.
February 3, 2020
Heather Ripley
By adding public relations to your marketing toolkit, you raise awareness of your brand and make it more likely that customers will choose you when they need help.
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phc03_dickinson
Feature

Building the ‘Wow!’ Factor

Customer experience isn’t about what you sell.
February 3, 2020
Today, the only selling point is an exceptional, over-the-top customer experience executed with empathy, respect and honesty.
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tw02_bader
Inventory Management

Are We Excuse Makers or Problem Solvers?

If we want our people to perform at a high level, we must show others how to remove obstacles.
February 3, 2020
Jason Bader
If we want our people to perform at a high level, we must show others how to remove obstacles. We must give our people the latitude to make operational decisions. We must make the goal, not the path, the most important principle in our success.
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tw02_schmitt
Business Management

Taking the Pulse of Your Customers

Make an effort to understand your customers’ needs and build operational best practices to fulfill those needs.
February 3, 2020
Rich & Jen Schmitt
Being busy in a successful operation is quite different from being busy due to days of screw-ups and fire drills. There still seem to be some wholesalers who are surprised and feel the need to celebrate when they can ship a standard stock order — complete, without errors and delivered as promised.
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