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Home » Topics » Marketing

Marketing
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PRIER Launches New Brand Messaging and Website to Celebrate World Plumbing Day

PRIER Launches New Brand Messaging and Website to Celebrate World Plumbing Day

March 11, 2020
The company has revamped its brand with a new tagline, revitalized messaging and a fresh look that represents the core values of PRIER. 
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Inventory Management

Are You Planning to Fail or Simply Failing to Plan?

Joint marketing activities provide the opportunity to collaborate on a successful outcome and create long-term relationships.
March 2, 2020
Jason Bader
Recently, I interviewed the CEO of a distribution-based co-operative group. This gentleman is a longtime veteran of the distribution industry and has spent the last 20-plus years working to improve the relationships between his member distributors and their preferred suppliers.
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tw03_mcdowell
Showroom Excellence

Say ‘No’ to Discount Pricing

You’ve made a significant investment in your showroom. It’s time to stop the madness of low-profit items.
March 2, 2020
Jeff MacDowell
Asking showroom people how they handle pricing can lead to some interesting conversations. Many showroom professionals use a flat discount-off-list habit that has been common for ages. For some reason, we think consumers know that 25 percent off list is the “right” price. But why? 
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Feature

Dedication to Detroit Gives Advance Plumbing 100 Years of Success

Family-owned and operated plumbing and heating supply company plants its roots in the City of Detroit and finds success in the loyalty of its customers.
March 2, 2020
Linda Noir
In 1920, a master plumber by the name of Harry Chernick recognized a need and an opportunity to serve his community in the City of Detroit.
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Caleffi Appoints Sharon Alexander to Brand Marketing Manager

Caleffi Appoints Sharon Alexander to Brand Marketing Manager

February 20, 2020
Alexander has been involved in marketing within the heating, plumbing and solar industry for more than 18 years. 
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AD Breaks Participation Records at 2020 eCommerce Summit, Announces 5 Million SKUs Milestone Reached

AD Breaks Participation Records at 2020 eCommerce Summit, Announces 5 Million SKUs Milestone Reached

February 20, 2020
AD’s eCommerce Solutions team welcomed more than 350 attendees across eight divisions and two countries to its fourth eCommerce Summit.
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Bonus Round
Marketing

Bonus Round

This year is an opportunity for you to change for the better, whatever that may be for your situation.
February 17, 2020
This year is an opportunity for you to change for the better, whatever that may be for your situation. If you’re going through a challenging time, as hard as it may be, I encourage you to embrace this chapter. If you are riding high on success, embrace it and share it with others.
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Oatey Co. Promotes Katherine Lehtinen to Vice President, Brand and Digital Marketing

Oatey Co. Promotes Katherine Lehtinen to Vice President, Brand and Digital Marketing

February 6, 2020
Lehtinen joined Oatey in 2017 as director of marketing, bringing nearly 20 years of experience in sales, marketing and brand management.
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Contractor Profit Advantage

Attitude Affects Assets

Owners are responsible for laying the groundwork necessary for techs to have positive attitudes.
February 5, 2020
Richard DiToma
Regardless of whether you are a sole owner, partner or employee of the business that pays you for your labors, your attitude is vital to your future.
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AD Member Sales Up 12 Percent to $46.3 Billion in 2019

AD Member Sales Up 12 Percent to $46.3 Billion in 2019

February 3, 2020
By country, same-store sales of members in the United States grew 4 percent, Canada same-store member sales were up 3 percent and Mexico same-store sales decreased by 15 percent.
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