Heather Ripley, Ripley PR, talks about her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."

Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.

Regardless of how long your company has been in business, your company’s anniversary is a great way to share your success with existing and future customers.