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The series of videos and print ads recognizes essential workers, particularly those in the plumbing industry, for the important work they do to protect the nation's infrastructure for safety and sanitation.
With forced business closures, unprecedented rates of unemployment, and major disruptions across supply-chains, an economic downturn due to the COVID-19 pandemic is inevitable, posing a threat to HVAC industry distributors, contractors, and engineers in the B2B channel.
Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.
The company has separated its sales and marketing functions into two positions, now with Erin Mezle as vice president of marketing and Dennis Stinson as vice president of sales.