Over the past few years, and especially during the COVID-19 era, we all heard so much about every “new normal,” terms such as “transformation,” “re-invention,” “rapid change,” “disruption,” “turbulence,” and the like. And, of course, the lack of new technology adoption by many companies.

At DSG, Hopkins will help formulate strategies to drive even faster growth for the company.

IMARK Plumbing recognizes members and suppliers who achieved results and successfully participated within IMARK marketing programs.

If you’ve never been viewed on camera before, getting media training to ensure you look and sound professional while sharing your expertise is a good idea. Make sure to jot down some notes about what you want to say, but don’t script it. Practicing on camera can illustrate areas where you need to improve.

A meeting of the AD Chairmans’ Council was held Jan. 24-25 in Palm Beach Gardens, Florida.

The most powerful word in marketing is free. Well, we all know that nothing really is free. 

Younger-generation consumers consider it important for businesses to sponsor regular charitable giving in their communities. If your home services company is aligned with local or national charities, promote your involvement through social media channels. 

Industry leaders join forces at AHR Expo to outline best practices for building trust with customers.

The merger will close on Jan. 1, 2024.

While many home service business owners may understand marketing, they may not understand public relations and how it differs. Marketing builds the messaging and brand; PR takes the message to create a positive image for the public and the industry.