AI-generated deepfake videos, photos and audio files can spread misinformation very fast.

The key to optimizing your home service business lies not in constantly chasing new opportunities but in harnessing the power of something much simpler: consistent execution and strong communication.

While the core competencies for home service contractors remain almost untouchable, there are some advancing technologies that complement the industry and can even strengthen it. 

Back in November of 2023, I discussed building a team, or at least my approach to building a team.  This month, I’d like to cover keeping that team together. 

In the March 2024 issue of my monthly newsletter, “MCA Talk,” I began to address the question of remaining relevant...

Your company’s ethical standards help guide your employees while giving your customers insight into how you conduct business. A well-planned PR campaign will help craft the right message so everyone knows what makes your company special.

Don’t be late when you promise customers that you will be at their location at a certain time. When you are inconsiderate and waste a customer’s time, it looks bad and you may lose that customer. 

As we learned about Renco Sales from President Brian Fitzpatrick and Vice President Alice Bihner, the first takeaway was that 2024 marks the company’s 50th year in business.