Good publicity is good for your business, so don’t hesitate to let your local area know about sponsoring events; donating time, money or materials to a charitable cause; or providing expert, topical advice for potential customers.
This practice is an essential part of delivering a quality project that meets your client’s goals — and can be a valuable learning experience.
January 6, 2023
Spending time at construction sites is essential to delivering a quality project to your clients. This attention to detail often strengthens your relationship with them, makes you a better engineer and helps win repeat work from them.
A few years ago, a client shared a book recommendation with me: “Ego is the Enemy,” by Ryan Holiday. Now, this is one of those grandiose titles that immediately makes my eyes roll. Here we have some know-it-all stating the obvious in a 250-page “business” self-help book.
Many small home service businesses don’t believe they need to worry about public relations. However, PR professionals do more than put out reputation fires — they help cement your good reputation as an expert within your community before a perceived misstep harms your company.