STAFDA members from across the U.S. and Canada arrived for the 2.5-day program with customized agendas.

Too many small business owners are focused on the minutia of their daily work when they should be taking a high-level view of their companies.

Winning an industry or community award is an opportunity to help build your company’s brand identity. Sharing that news with a PR campaign can enhance your credibility with potential customers and employees. 

Frequently, I observe showroom salespeople who miss the boat when it comes to maximizing the potential of a project.

The Wholesaler Magazine proudly unveils its “Mentors Corner” — the ultimate column where industry visionaries impart their wisdom. 

Active listening — not only hearing but listening — is a skill that helps us understand the needs of our clients, coworkers, family and friends. In a business relationship, that translates to using empathy to be aware of and sensitive to the thoughts and feelings of others.

If you’ve never been viewed on camera before, getting media training to ensure you look and sound professional while sharing your expertise is a good idea. Make sure to jot down some notes about what you want to say, but don’t script it. Practicing on camera can illustrate areas where you need to improve.

When customers call with an emergency — especially after business hours — you need a system to determine if it truly is an urgent situation. If it is, how do you determine what technician to send? An option to control after-hours chaos is to give that privilege to service agreement program members.