This year, the American Supply Association (ASA) is celebrating its 50th anniversary. Its president, Steve Cook, CEO of Northeastern Supply, has led the association through its banner year — at a grueling pace.
Chicago, 1920. The city, having spent many years rebuilding itself from the devastating Chicago Fire in the late 1800s, was on a path to branding itself a major metropolis. There was a surge in residential and commercial construction, and many companies took part in this massive growth opportunity.
A manufacturer’s salesforce can take many forms — internal sales, external sales or partner with a manufacturer’s rep firm to represent the company and its brand. A manufacturer’s representative is an integral part of the industry channel and an extension of the brands it represents.
Ed Ihrie was a visionary. In 1972, as the general manager and a stockholder of W.L. Smith Supply Co., a wholesale distributor located in North Carolina, Ihrie saw a need in the marketplace that was not being met.
The Wholesaler is championing companies within our industry that represent the best in class of showrooms. This year, we created a Showroom of the Year award, dedicated to a company and storefront going beyond product offerings — and showcases what happens when customer service, employee engagement and technology combine to form magic.