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Home » Authors » Ruth Mitchell
Ruth Mitchell

Ruth Mitchell

Ruth Mitchell has spent 20+ years with ASA, the national organization that serves wholesaler distributors and their suppliers in the PHCP — PVF industry. As director of Meetings and Conventions, she conceptualized and executed opportunities for members to connect and network with their industry partners. Her industry knowledge and experience makes her a perfect fit as editor for the number one publication serving wholesalers and distributors in the PHCP community, The Wholesaler. Ruth can be reached at [email protected].

Articles

ARTICLES

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Feature

Rheem’s Next Century

A Q&A with Rheem’s COO Alex Housten on innovation, partnership and building long-term value across the wholesale channel.
July 1, 2026
Ruth Mitchell

As Rheem approaches its second century in business, the company continues to balance its legacy of reliability with a forward-looking strategy centered on innovation, sustainability and stronger channel partnerships. 


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Feature

Innovation in Motion

How Pro Charge is innovating the HVACR industry.
July 1, 2026
Ruth Mitchell

In the HVAC industry, innovation is often born in the field,  shaped by the everyday frustrations technicians face on the job.


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Feature

Building a Different Path Forward

Rivermark creates a new model for growth, employee ownership and independent distribution.
July 1, 2026
Ruth Mitchell

For independent wholesale distributors across North America, succession planning has become one of the industry’s most pressing conversations.


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Feature

Honoring Service at Lehman Pipe and Supply

Lehman Pipe and Supply honors the veterans and military families whose service, sacrifice and leadership continue to shape both the company and the PHCP-PVF industry.
July 1, 2026
Ruth Mitchell

As our nation celebrates the 250th anniversary of the United States, it also serves as a reminder that the strength of our country has always been shaped by the individuals willing to serve and protect it.


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Feature

The Power in the Middle

How Everflow is redefining master distribution.
June 1, 2026
Ruth Mitchell

How Everflow is redefining master distribution by blending global sourcing and controlled branding to eliminate friction and solve tail spend for wholesale distributors.


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Feature

Sharing the Collins Way

Meet the siblings leading The Collins Companies into its next chapter — protecting the culture that built the business while pushing innovation, technology and growth.
June 1, 2026
Ruth Mitchell

Meet the siblings leading The Collins Companies into its next chapter, balancing family legacy with technology and growth.


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Feature

Applied AI for Distributors 2026

A look at this year’s event — and why now is the time for distributors to understand how AI is reshaping operations and strategy.
May 4, 2026
Ruth Mitchell

Distribution Strategy Group co-founder Ian Heller explains how the Applied AI for Distributors conference helps industry leaders move beyond pilot programs to achieve measurable gains in pricing, automation, and sales efficiency.


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Feature

Jeffrey Beall, 2026 PVF Hall of Fame Inductee

Celebrating a career defined by humility, relationship building and a commitment to developing people rather than simply growing businesses.
May 4, 2026
Ruth Mitchell

Honoring the 2026 PVF Hall of Fame inductee, this feature explores Jeffrey Beall’s transformative career and his legacy of servant leadership, relationship-building, and dedication to "building people" throughout the industrial piping industry.


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Feature

Celebrating the Spirit of Independence

F.W. Webb celebrates 160 years of legacy and partnerships that have helped build America, and it continues to do so full steam ahead.
April 1, 2026
Ruth Mitchell

Celebrate 160 years of F.W. Webb, a powerhouse of the Northeast that has evolved from a single storefront in 1866 to a $2.6 billion distribution leader by mastering the art of stewardship and "building the bench" for the future of the trades.



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Feature

Celebrate the People Who Keep America Moving Forward

Trades Build America is a family-led movement that puts the skilled trades back in the spotlight.
March 2, 2026
Ruth Mitchell

The skilled trades have built nations — from homes, schools and roads to commercial buildings and infrastructure that power daily life.


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