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Home » Topics » Marketing

Marketing
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LIXIL-Americas-Hires-New-Chief-Marketing-Officer

LIXIL Americas Hires New Chief Marketing Officer

June 7, 2018
The award-winning new hire will lead iconic plumbing brands across America.
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TW_June_2018_distribution
Distribution Report

Shining a Light on Master Distribution

Today’s successful MD is one who can be nimble with their inventory and distinguish themselves from a customer service perspective.
June 6, 2018
Ruth Mitchell
The need a Master Distributor fills in the channel, and one company’s mission of delivering more than just product.
Read More
TW_May_2018_benfield
e-Commerce

Structural and Cultural Changes To Compete Online, Part Three

Cultural impediments of brick and mortar distribution.
June 6, 2018
Scott Benfield
In the previous parts of this series, we’ve reviewed competitive changes wrought by e-commerce outside of traditional distribution.
Read More
PHC_June_2018_ditoma
Contractor Profit Advantage

How to Answer the Price Question

A well-planned pricing guide will allow your techs to answer the consumer’s price question properly and profitably.
June 4, 2018
Richard DiToma
How do you react when the consumer asks, “How much will that cost?”
Read More
PHC_June_2018_ripley
Momentum Building Marketing

Anniversary Celebrations: A Valuable PR Tool for Your Company

Be it one year or 100 years, milestones are a great way to boost your company’s visibility.
June 4, 2018
Heather Ripley
A company birthday isn’t just a celebration of longevity, but can be an opportunity to strengthen its presence in the community.
Read More
TW_May_2018_mission
Anniversary

Mission Valley Pipe and Supply Celebrates Anniversary

Celebrating the success of an independent wholesale distributor.
June 2, 2018
Ruth Mitchell
For more than 30 years, Don Teemsa, Sr. owned and operated a plumbing company in San Diego.
Read More
TW_May_2018_jennings
Plumbing & Showrooms

A Tantalizing Preview of ICFF 2018

Famed design fair mecca celebrates a 30-year milestone.
June 2, 2018
Linda Jennings
Springtime in New York City can only mean one thing — the International Contemporary Furniture Fair (ICFF)!
Read More
TW_May_2018_aimr
AIM/R REP CORNER

Kathy Dwyer Reflects on Career and the Positive Impact of AIM/R

Getting to know a member of the executive committee.
June 2, 2018
Kathy Dwyer was the first woman to hold a seat on the AIM/R Board of Directors and now the first woman named to its Executive Committee.
Read More
TW_May_2018_schmitt
Business Management

Taking Care of Customers

Service and respect is the key to keep customers as YOUR customer.
June 2, 2018
Rich & Jen Schmitt
In one of our recent columns, Rich discussed disrespecting customers (it happens in our industry and that it is not good) and we are going to expand on the topic this month.
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The New Flat Rate Unveils New Interactive Website

The New Flat Rate Unveils New Interactive Website

June 1, 2018

Contractors can learn not only how The New Flat Rate works, but also its applications to their business.


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