Marketing - Articles - Page 61

Contractor Profit Advantage

Business is Like a Football Game

Creating a profitable, successful company requires a fiscally responsible game plan.

October 8, 2018

The NFL football season is upon us. Your personal and business life is like a football game. In

Momentum Building Marketing

Use Current Events to Boost Your Business

Studies show earning media coverage is a powerful marketing tool.

October 8, 2018

Heather Ripley

Sometimes the phone doesn’t ring, no matter how hard you try. That’s when it’s especially important to get your name and face in front of the public. The only way to catch the attention of customers or decision-makers is to be visible.

Feature

On the Move

Plumbing and heating companies find demonstration trucks more than pay for themselves by generating new leads and increasing sales.

October 8, 2018

The benefits of these rolling sales displays and demos extends beyond the truck’s four wheels as the companies that operate them realize solid returns on their investments through satisfied and knowledgeable customers, new customers and increased sales.

e-Commerce

The Ugly Numbers of Online Sales, Part One

Online suppliers offer high growth and a unique service/product offering.

October 5, 2018

Scott Benfield

As e-commerce and digitization of PHCP channels increases, the need for yesteryear’s complement of sellers and branches is lessened.

Plumbing & Showrooms

The Power of Reviews

Engaging with your current customers online can help with your potential customers’ buying habits.

October 5, 2018

Stephanie Azran

Reviews can be the deciding factor not only for a product, but where a consumer chooses to buy it.

Showroom Excellence

Dealing with Online Reviews

Whether positive or negative, take the high road when responding online.

October 5, 2018

Jeff MacDowell

In today’s mobile environment, online reviews about products and companies can be a deciding factor when making a purchase. Dealing with them appropriately is made even more challenging because it’s an issue that can change by the minute.

Business Management

Leadership Role of Supervisors

These company coaches provide immediate and consistent guidance so the entire team can benefit.

October 5, 2018

Rich & Jen Schmitt

There is a company, not in our industry, that has moved to a new organizational form with no supervisors. We will not name the company, as the information is mostly gathered from the Internet and as with most online information, some may be accurate while some may not.

PHCC Partners with GreenSky on Consumer Financing Program

October 3, 2018

PHCC members can use GreenSky's mobile app to help their customers get approved in a loan process that is paperless, fast, easy and secure

DDI System Releases Inform ERP Version 19

October 3, 2018

Version 19 adds new features, improves performance and offers even greater ease-of-use. The latest release captures more than 300 enhancements and comes on the heels of the company’s 25-year anniversary.