Marketing - Articles - Page 57

Momentum Building Marketing

Is Your Website Asking the Right Questions?

SEO optimization can launch your site into “Position Zero.”

January 5, 2019

In the changing world of Internet marketing, there is no "set it and forget it" option. As search engines — most notably Google — get smarter, the rules for search engine optimization (SEO) change, too.

Contractor Profit Advantage

New Year’s Resolution: Price Your Services Right

Incorrect calculations will lead you to arrive at selling prices that are not properly profitable.

January 5, 2019

Richard DiToma

The old saying is that, “Sticks and stones may break my bones, but words will never hurt me.” However, when one contractor calls the other a high-priced crook or a low-ball fool of questionable quality, neither looks good in the eyes of the intelligent consumer. And if their prices are too high or low, they are hurting themselves.

Builders League of South Jersey Awards Ace Plumbing, Heating, and Electrical Supplies

January 3, 2019

Ace Marketing Director Michele Low and Media Arts Technician Chuck Schaser were recognized for excellence and innovation in marketing.

Steffney Loganbill, HomeServiceChats Account Exec, to Speak at AHR Expo

January 2, 2019

Live website chat services sales leader to present ‘CRUSH Your Numbers: What You Need to Know to Grow’ at session presented by Women in HVACR.

Autodesk to Acquire BuildingConnected

December 21, 2018

BuildingConnected also offers TradeTapp, a subcontractor risk analysis platform, and Bid Board Pro, a platform that helps subcontractors manage and win more bids.

Women In PHCP: Danielle Putnam

December 20, 2018

Meet the president of one of the first home service menu-selling systems for plumbing, electrical, and HVAC contractors.

Triangle Tube Appoints Tom Tonkins Director of Sales and Business Development

December 17, 2018

Tonkins comes to Triangle Tube from a senior sales role with ADEY.

MCAA Introduces Management Methods Podcast

December 10, 2018

First podcast covers various options for transferring ownership of a company and showcases the advance planning and analysis needed for a successful transfer.

Plumbing, HVAC Veteran Launches Plumbing by APPointment

December 7, 2018

The app sends confirmation to customers, along with the names and photos of the technicians who will come to their homes.

CoolToday Receives Naming Rights to Braves’ Spring Training Ballpark

December 6, 2018

The agreement includes scoreboard and dugout signage for CoolToday as well as exterior signage and promotional opportunities for additional events held at the facility.