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Home » Topics » Marketing

Marketing
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Contractor Profit Advantage

First Impressions Are Important

The pros and cons of service call charges versus free estimates and the implications of charging by the hour versus by the task.
February 3, 2025
Richard DiToma
Success in the plumbing, heating and cooling industry hinges on both technical expertise and exceptional customer service. Columnist Richard DiToma emphasizes the importance of first impressions, particularly during initial phone interactions.
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Feature

Stop-and-Shop Experience

Mixing old-school customer service with emerging trends, read what’s trending with customers at Granite Bay Plumbing Gallery.
February 3, 2025

Jason Craig, the founder and owner of Granite Bay Plumbing Gallery, first launched Sierra Plumbing Supply in Grass Valley, California, in September 1994.


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Sonnhalter Updates Comprehensive List of Vocational Education Programs.jpg

Sonnhalter Updates Comprehensive List of Vocational Education Programs

January 28, 2025

Sonnhalter has updated its free database of vocational education and technical programs across the United States.


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BDR Welcomes Hundreds of Home Service Professionals to Annual SPARK Event

January 28, 2025

The business training and coaching experts energized contractors and industry leaders to take on the new year to conquer new challenges.


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Oatey Co. Announces 2025 Cohort of Oatey Ambassadors, Taps New All-Star Ambassadors.jpg

Oatey Co. Announces 2025 Cohort of Oatey Ambassadors, Taps New All-Star Ambassadors

January 15, 2025

The manufacturer added nine new Ambassadors and two All-Star Ambassadors to its award-winning social media program, which continues to expand its impact.


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NKBA Announces Key Leadership Appointments to Drive Global Growth and Operational Excellence

January 14, 2025

NKBA is proud to announce three significant leadership appointments as part of its strategic vision to foster innovation, expand globally, and elevate KBIS, the industry’s premier trade show.


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Nexstar Network Selects Ripley PR for Strategic Partners Program

January 8, 2025

Through the Strategic Partner program, Ripley PR becomes a preferred public relations vendor for Nexstar’s more than 1,000 members within the residential HVAC, Plumbing and Electrical trades.


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Contrarian Thinker Codie Sanchez is Joined by Returning Speaker and Entrepreneurial Disruptor Gary Vee to Headline Jobber Summit 2025.jpg

Contrarian Thinker Codie Sanchez is Joined by Returning Speaker and Entrepreneurial Disruptor Gary Vee to Headline Jobber Summit 2025

January 8, 2025

Celebrating five years of impact, the most anticipated home service virtual event is back to provide tens of thousands of pros with tested strategies to build, run, and grow best-in-class businesses.


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Sales and PVF Perspective

It’s All About Business

Connect with people and make a positive difference to those in your professional life; this will generate the sales and success you want.
January 6, 2025
Ernie Coutermarsh

No, I disagree; it’s all about the people. One of my very favorite songs was sung by Barbara Streisand and the lyrics that resonated with me are: “People who need people are the luckiest people in the world.”


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MOMENTUM BUILDING MARKETING

Public Relations is So Much More than a Crisis Response

Hiring a PR team will help your small- to mid-sized plumbing company stand out in ways marketing alone can’t do.
January 6, 2025
Heather Ripley

Many people get marketing and public relations confused. Marketing and advertising are necessities for all businesses to get their name and services out to the buying public.


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