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Home » Topics » Marketing

Marketing
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Franklin Electric Named to Newsweek’s America’s Greenest Companies 2025.jpg

Franklin Electric Named to Newsweek’s America’s Greenest Companies 2025

November 21, 2024

Franklin Electric Co. has announced that it is recognized as one of America’s Greenest Companies 2025 by Newsweek.


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NFPA Appoints Andy Jenks Chief Operating Officer.jpg

NFPA Appoints Andy Jenks Chief Operating Officer

November 19, 2024

In his new role, Jenks will oversee all operational aspects of NFPA.


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CEO Warrior War Planning Event Helps Owners Plan for Financial Goals.jpg

CEO Warrior War Planning Event Helps Owners Plan for Financial Goals

November 15, 2024

The global business training, coaching and implementation organization empowers contractors with a set of tools to enhance growth.


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Hutt Group Founder Jocelyn Hutt Honored with Decorative Plumbing + Hardware Association 2024 James J. Babbitt, Jr. Award.jpg

Hutt Group Founder Jocelyn Hutt Honored with Decorative Plumbing + Hardware Association 2024 James J. Babbitt, Jr. Award

November 14, 2024

The award is presented to individuals who have unselfishly given their time and expertise to advance DPHA’s mission to connect, educate, and elevate the decorative plumbing and hardware industry.


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Jobber Q3 2024 Home Service Economic Report Highlights Positive Momentum as Interest Rate Cuts Boost Consumer Spending.jpg

Jobber Q3 2024 Home Service Economic Report Highlights Positive Momentum as Interest Rate Cuts Boost Consumer Spending

November 13, 2024

The report features expert insights and proprietary data aggregated from more than 250,000 residential cleaners, landscapers, HVAC technicians, electricians, plumbers, and more.


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TW1124_business partnership-teamwork.jpg
Sales and PVF Perspective

Reps and Distributors: Creating and Retaining Customers

Developing strategic partnerships and sharing market intelligence maximizes time, efficiency and value to our mutual customers.
November 1, 2024
Ernie Coutermarsh

“The purpose of a business is to create a customer.” This Peter Drucker quote resonated with me when I first heard it years ago...


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PHCN1124_rethink-revise-rebrand.jpg
MOMENTUM BUILDING MARKETING

PR Tips for a Rebrand

An update for your company’s brand can be exciting and daunting; including a public relations plan can make it less intimidating.
November 1, 2024
Heather Ripley

A public relations partner can assist in rebranding efforts by gathering and analyzing data, creating a strategic rollout plan, crafting and delivering a clear rebranding message, developing a strategy that won’t alienate customers, updating assets, monitoring results and making adjustments.


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CEO Warrior Provides Roadmap to Success at Service Business Live in Houston.jpg

CEO Warrior Provides Roadmap to Success at Service Business Live in Houston

October 21, 2024

The global business training, coaching and implementation organization pushes contractors to new heights with tailor-made 90-day business plan.


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PHCN1024_volunteering at community food line.jpg
MOMENTUM BUILDING MARKETING

Publicize Charitable Giving to Connect with Your Community

Be sincere; people want to know that your company’s giving program is based on true altruism, not self-motivation.
October 2, 2024
Heather Ripley

Tips and strategies for home services businesses to publicize their charitable giving efforts and connect with their community in a sincere and impactful way. Benefits include building a positive reputation, strengthening customer relationships, attracting talented employees, networking opportunities and improving employee morale.


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15th Annual Sonnhalter Tool Drive Raises Nearly $50,000 Worth of Donations for Habitat for Humanity.jpg

15th Annual Sonnhalter Tool Drive Raises Nearly $50,000 Worth of Donations for Habitat for Humanity

September 17, 2024

The initiative ran the entire month of August and collected nearly $50,000 worth of donations of tools and building materials.


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