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Home » Topics » Marketing

Marketing
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TW1124_business partnership-teamwork.jpg
Sales and PVF Perspective

Reps and Distributors: Creating and Retaining Customers

Developing strategic partnerships and sharing market intelligence maximizes time, efficiency and value to our mutual customers.
November 1, 2024
Ernie Coutermarsh

“The purpose of a business is to create a customer.” This Peter Drucker quote resonated with me when I first heard it years ago...


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MOMENTUM BUILDING MARKETING

PR Tips for a Rebrand

An update for your company’s brand can be exciting and daunting; including a public relations plan can make it less intimidating.
November 1, 2024
Heather Ripley

A public relations partner can assist in rebranding efforts by gathering and analyzing data, creating a strategic rollout plan, crafting and delivering a clear rebranding message, developing a strategy that won’t alienate customers, updating assets, monitoring results and making adjustments.


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CEO Warrior Provides Roadmap to Success at Service Business Live in Houston.jpg

CEO Warrior Provides Roadmap to Success at Service Business Live in Houston

October 21, 2024

The global business training, coaching and implementation organization pushes contractors to new heights with tailor-made 90-day business plan.


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MOMENTUM BUILDING MARKETING

Publicize Charitable Giving to Connect with Your Community

Be sincere; people want to know that your company’s giving program is based on true altruism, not self-motivation.
October 2, 2024
Heather Ripley

Tips and strategies for home services businesses to publicize their charitable giving efforts and connect with their community in a sincere and impactful way. Benefits include building a positive reputation, strengthening customer relationships, attracting talented employees, networking opportunities and improving employee morale.


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15th Annual Sonnhalter Tool Drive Raises Nearly $50,000 Worth of Donations for Habitat for Humanity.jpg

15th Annual Sonnhalter Tool Drive Raises Nearly $50,000 Worth of Donations for Habitat for Humanity

September 17, 2024

The initiative ran the entire month of August and collected nearly $50,000 worth of donations of tools and building materials.


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MOMENTUM BUILDING MARKETING

Stand Out from Your Competitors with PR

Boost your online presence with high-quality content to establish yourself as a respected online personality.
September 2, 2024
Heather Ripley

Your company’s ethical standards help guide your employees while giving your customers insight into how you conduct business. A well-planned PR campaign will help craft the right message so everyone knows what makes your company special.


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Air-Care Names Doug Cohen as Vice President of Sales and Marketing.jpg

Air-Care Names Doug Cohen as Vice President of Sales and Marketing

August 23, 2024

Air-Care is pleased to announce the promotion of Doug Cohen to vice president of sales and marketing.


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Workiz Makes Inc. 5000 List of Fastest-Growing Private Companies

August 20, 2024

The field service management solution has made the prestigious list of the fastest-growing companies in America for the third time with a three-year revenue growth of 601%.


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CEO Warrior Hosts Service Business Live Seminar at New Jersey Headquarters in September.jpg

CEO Warrior Hosts Service Business Live Seminar at New Jersey Headquarters in September

August 19, 2024

The event is open to service business owners who want to learn new strategies to help master their company’s growth.


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BDR Boosts Benefits of Training with Exclusive Distributor Partnership Program.jpg

BDR Boosts Benefits of Training with Exclusive Distributor Partnership Program

August 15, 2024

The premier training provider’s new program allows distributors to leverage scheduled training days to earn benefits worth up to $17,000.


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