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Home » Topics » Marketing

Marketing
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Contractor Profit Advantage

The Power of Discounts

By strategically adjusting pricing and discount policies, contractors can attract loyal customers while maintaining financial success.
September 1, 2025
Richard DiToma

Discounts can boost business—but only if you know your true costs, set smart profit margins, and price above those costs. Plan carefully to stay profitable, even with deals.


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MOMENTUM BUILDING MARKETING

The Power of Storytelling: Make Your Plumbing Company Memorable and Trustworthy

By sharing personal narratives and leveraging earned media, businesses can create lasting impressions and stand out in competitive markets.
September 1, 2025
Heather Ripley

Want to stand out from the competition and earn lasting customer loyalty? Start by telling your story — because in business, your most powerful tool might just be the tale only you can tell.


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Weil-McLain Unveils Bold Brand Campaign

August 18, 2025

This campaign marks the next step in the company’s evolution, building on its updated visual identity introduced earlier this year.


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MOMENTUM BUILDING MARKETING

Don’t Let Your Social Media Hurt Your Chances at Scoring Earned Media Opportunities

Avoid pitfalls by managing your online presence professionally and strategically to amplify positive attention while mitigating risks.
August 4, 2025
Heather Ripley

While social media can elevate a home service business’s visibility and attract earned media, it also opens the door to public scrutiny—making a strategic, professionally managed approach essential for amplifying credibility while mitigating risks.


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Rinnai Launches National Consumer Campaign to Showcase Benefits of Going Tankless

July 24, 2025

Rinnai takes a fresh, humorous approach to capturing the inefficiencies of outdated water heater technology while championing endless hot water and energy savings found in tankless systems.  


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Mitchell and Walsh Take on New Roles at HSSC

July 8, 2025

Heating Solutions Sales Company (HSSC) recently announced the promotion of Chris Mitchell to resident, and Dave Walsh to vice president of sales for wholesale products. 


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Oatey Co. Hosts Fifth Annual Ambassador Fest

July 1, 2025

Oatey welcomed 15 Ambassadors to its premier Cleveland training facility for a multi-day immersive experience that combined hands-on learning, product innovation, community building, and more.


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Feature

Does Sales Training Work?

It can be effective, but only when approached with clear goals, committed leadership and a structured strategy for lasting change.
July 1, 2025

Sales training often fails unless it’s clear, well-led, and aligned with business goals. Learn six essential tips to make your sales training truly effective and lasting.


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Sonnhalter Partners with Greater Cleveland Habitat for Humanity for 16th Annual Sonnhalter Tool Drive

June 26, 2025

Since 2010, Sonnhalter has raised $567,000 — more than half a million in donations for this cause.


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Labow to Lead HVACR Market for Channel Marketing Group

June 10, 2025

Channel Marketing Group is pleased to announce that Chuck Labow has joined the company as vice president and HVACR market leader.


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