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While many home service business owners may understand marketing, they may not understand public relations and how it differs. Marketing builds the messaging and brand; PR takes the message to create a positive image for the public and the industry.
Eastern Energy Expo is currently accepting applications for speakers and
programs for next year’s event to be held May 19-22, 2024, at Mohegan Sun, Uncasville, Connecticut.
Your training investment in your technicians will result in positive benefits beyond the financial impact. Trained techs exude confidence, impressing customers with their expertise — leading to fewer callbacks. Service managers can focus on their roles instead of being constant technical advisors, meaning increased job efficiency.
As industry technology evolves and running a home services business becomes more complex, business owners and their teams must get the right training to foster growth and innovation. Business training/coaching provider celebrates its 25 years of helping industry entrepreneurs and their businesses thrive.
It’s perfectly normal to be nervous for your first few media interviews. It’s a new experience, and you want to make a good impression. However, don’t forget that you are the expert, not the reporter. Heather Ripley provides some preparation tips for a print or TV interview.