Stephanie Azran

Stephanie Azran is the content writer and social media manager for SH Design-Build, a firm specializing in decorative plumbing showroom design, fabrication and installation. SH has worked with industry leaders to build award-winning showrooms for over 42 years. Aside from building showrooms, SH is dedicated to providing educational tools and useful industry information for showroom owners across North America. To contact SH Design-Build, call 1-800-363-5304 or visit www.sh-designbuild.com.

Plumbing & Showrooms

Merchandising for the Future

November 5, 2019

Stephanie Azran

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A customer who walks into the showroom or looks in from the street makes a split-second decision about whether or not they will stay.

Plumbing & Showrooms

Designing Showrooms for a New Generation

Looking at millennial habits and tastes is not about stereotyping or ignoring other segments of your audience.

July 3, 2019

Stephanie Azran

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Retail has entered a new era thanks to a generation of shoppers who shop online as effortlessly as they do in physical stores.

Plumbing & Showrooms

Connect, Show and Share: Keeping Branding Simple

You can shape the entire customer experience online, in-store and in-home.

June 5, 2019

Stephanie Azran

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By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.

Feature

Essential Partners

General Plumbing Supply enters a new market with a designer-oriented showroom.

March 7, 2019

Stephanie Azran

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General Plumbing Supply enters a new market with a designer-oriented showroom.

Plumbing & Showrooms

Staying Relevant in 2019: Strategies for Survival

Turn customer service into a truly personal shopping experience.

January 7, 2019

Stephanie Azran

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There are a few issues to address about retail trends in 2019.

Plumbing & Showrooms

The Showroom Staff

Tips for keeping kitchen and bath personnel engaged and productive.

November 5, 2018

Stephanie Azran

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The kitchen and bath industry is a small but booming one, dedicated to improving the lives of clients with great products, personalized service and expert advice

Plumbing & Showrooms

The Power of Reviews

Engaging with your current customers online can help with your potential customers’ buying habits.

October 5, 2018

Stephanie Azran

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Reviews can be the deciding factor not only for a product, but where a consumer chooses to buy it.

Showroom & Sales

10 Ways to Showcase Showroom Products

Visual merchandising uses floor plans, lighting, color and technology to create an inviting environment for customers.

September 18, 2018

Stephanie Azran

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Visual merchandising is a retail practice that has changed drastically in the past few years as technology has made its way into the brick-and-mortar world.

Showroom & Sales

Influence Your Clients Online So They Purchase Offline - Part 1

September 18, 2018

Stephanie Azran

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In this two-part series, we want to break down some of the newest research with the goal of helping showroom owners, managers and sales staff understand how a new multichannel buying cycle impacts customer habits and what showrooms can do to stay relevant online and off.