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Home » Authors » Stephanie Azran
Stephanie Azran

Stephanie Azran

Stephanie Azran is the content writer and social media manager for SH Design-Build, a firm specializing in decorative plumbing showroom design, fabrication and installation. SH has worked with industry leaders to build award-winning showrooms for over 42 years. Aside from building showrooms, SH is dedicated to providing educational tools and useful industry information for showroom owners across North America. To contact SH Design-Build, call 1-800-363-5304 or visit www.sh-designbuild.com.
Articles

ARTICLES

Plumbing + Showrooms

Building Customer Loyalty

Developing a trust relationship with clients does not happen overnight. It takes consistent effort that pays off.
April 2, 2021
Stephanie Azran
No Comments

Why is customer loyalty so important? When clients trust a retailer, they become loyal customers. It means more to a showroom than repeat business.


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tw01_focus
Feature

Facets of Austin opens its renovated showroom designed to showcase only the products it sells with no distractions.

Facets of Austin opens its renovated showroom designed to showcase only the products it sells with no distractions.
January 4, 2021
Stephanie Azran
No Comments
At the outset of the COVID-19 pandemic in March of last year, Facets of Austin’s management team had to make some difficult decisions.
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tw12_azran
Plumbing & Showrooms

It’s Time to Stop Reacting and Start Planning

Gather client data, keep an eye on the state of the industry and empower staff with the information they need to make sales.
December 1, 2020
Stephanie Azran
No Comments
For months now, retailers in all industries have adjusted to significant changes in consumer habits.
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tw07_showroom
Feature

Prepare Your Showroom for a New Customer Experience

Take the time now to optimize your space for sales through organized merchandise and a strategic floor plan.
July 6, 2020
Stephanie Azran
No Comments
In a matter of months, the retail landscape has changed. People are shopping differently and will be for months to come. Line-ups, hand-wash stations, social distancing, signs and new rules in every store — these are all things affecting how people shop during this pandemic.
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tw01_azran
Plumbing & Showrooms

A Showroom for Everyone

Universal design attracts, so an excellent place to start is to make the environment inclusive for everyone, regardless of age or demographic.
January 6, 2020
Stephanie Azran
No Comments
With remodeling activity expected to stall in the first three quarters of 2020, it’s time for showrooms to get creative about how they bring in new and existing clients. 
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tw11_azran
Plumbing & Showrooms

Merchandising for the Future

Merchandising for the Future
November 5, 2019
Stephanie Azran
No Comments
A customer who walks into the showroom or looks in from the street makes a split-second decision about whether or not they will stay.
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tw07_azran
Plumbing & Showrooms

Designing Showrooms for a New Generation

Looking at millennial habits and tastes is not about stereotyping or ignoring other segments of your audience.
July 3, 2019
Stephanie Azran
No Comments
Retail has entered a new era thanks to a generation of shoppers who shop online as effortlessly as they do in physical stores.
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tw06_azran_rocks
Plumbing & Showrooms

Connect, Show and Share: Keeping Branding Simple

You can shape the entire customer experience online, in-store and in-home.
June 5, 2019
Stephanie Azran
No Comments
By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.
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tw03_general
Feature

Essential Partners

General Plumbing Supply enters a new market with a designer-oriented showroom.
March 7, 2019
Stephanie Azran
No Comments
General Plumbing Supply enters a new market with a designer-oriented showroom.
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tw01_azran
Plumbing & Showrooms

Staying Relevant in 2019: Strategies for Survival

Turn customer service into a truly personal shopping experience.
January 7, 2019
Stephanie Azran
No Comments
There are a few issues to address about retail trends in 2019.
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View All Articles by Stephanie Azran

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