Stephanie Azran is the content writer and social media manager for SH Design-Build, a firm specializing in decorative plumbing showroom design, fabrication and installation. SH has worked with industry leaders to build award-winning showrooms for over 42 years. Aside from building showrooms, SH is dedicated to providing educational tools and useful industry information for showroom owners across North America. To contact SH Design-Build, call 1-800-363-5304 or visit www.sh-designbuild.com.
In this two-part series, we want to break down some of the newest research with the goal of helping showroom owners, managers and sales staff understand how a new multichannel buying cycle impacts customer habits and what showrooms can do to stay relevant online and off.