Stephanie Azran

Stephanie Azran is the content writer and social media manager for SH Design-Build, a firm specializing in decorative plumbing showroom design, fabrication and installation. SH has worked with industry leaders to build award-winning showrooms for over 42 years. Aside from building showrooms, SH is dedicated to providing educational tools and useful industry information for showroom owners across North America. To contact SH Design-Build, call 1-800-363-5304 or visit www.sh-designbuild.com.

Plumbing + Showrooms

Building Customer Loyalty

Developing a trust relationship with clients does not happen overnight. It takes consistent effort that pays off.

April 2, 2021

Stephanie Azran

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Why is customer loyalty so important? When clients trust a retailer, they become loyal customers. It means more to a showroom than repeat business.

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Facets of Austin opens its renovated showroom designed to showcase only the products it sells with no distractions.

January 4, 2021

Stephanie Azran

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At the outset of the COVID-19 pandemic in March of last year, Facets of Austin’s management team had to make some difficult decisions.

Plumbing & Showrooms

It’s Time to Stop Reacting and Start Planning

Gather client data, keep an eye on the state of the industry and empower staff with the information they need to make sales.

December 1, 2020

Stephanie Azran

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For months now, retailers in all industries have adjusted to significant changes in consumer habits.

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Prepare Your Showroom for a New Customer Experience

Take the time now to optimize your space for sales through organized merchandise and a strategic floor plan.

July 6, 2020

Stephanie Azran

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In a matter of months, the retail landscape has changed. People are shopping differently and will be for months to come. Line-ups, hand-wash stations, social distancing, signs and new rules in every store — these are all things affecting how people shop during this pandemic.

Plumbing & Showrooms

A Showroom for Everyone

Universal design attracts, so an excellent place to start is to make the environment inclusive for everyone, regardless of age or demographic.

January 6, 2020

Stephanie Azran

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With remodeling activity expected to stall in the first three quarters of 2020, it’s time for showrooms to get creative about how they bring in new and existing clients.

Plumbing & Showrooms

Merchandising for the Future

November 5, 2019

Stephanie Azran

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A customer who walks into the showroom or looks in from the street makes a split-second decision about whether or not they will stay.

Plumbing & Showrooms

Designing Showrooms for a New Generation

Looking at millennial habits and tastes is not about stereotyping or ignoring other segments of your audience.

July 3, 2019

Stephanie Azran

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Retail has entered a new era thanks to a generation of shoppers who shop online as effortlessly as they do in physical stores.

Plumbing & Showrooms

Connect, Show and Share: Keeping Branding Simple

You can shape the entire customer experience online, in-store and in-home.

June 5, 2019

Stephanie Azran

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By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.