In her new role, Muraro Gust is tasked with leading the company's strategic brand initiatives across market sectors.

Customers want to be in control and it has to be their idea. Telling someone they are empowered still leaves you in control. Now, let’s create an environment that empowers the customer. 

Let’s face it; the notion of product exclusivity is nearing extinction.

Creating a good webstore is a complicated process. It’s not as messy as managing a top-notch salesforce, maintaining brick-and-mortar locations with fast, efficient product delivery, establishing customer relationships and building effective marketing programs that attract and retain profitable customers.

The summit's program included strategic and relevant HR and finance topics and featured networking roundtables, keynote speeches, concurrent educational sessions, a service provider tour, and more.

Blending computer-generated characters with live-action, the company's "Bath Time" video was honored as one of the industry’s most innovative and creative videos.

In 2018, PHCPPros became a majority-woman company with 54 percent women and 46 percent men. While this may not seem like news, serving a traditionally male industry of the trades makes this change announcement-worthy.

John Garncarz, Chat Ott, and Brian Parker have joined the company as the director of supply chain, a brand and product manager, and the director of e-Commerce, respectively.