Marketing - Articles - Page 53

California Faucets Wins 2019 Telly Award

June 25, 2019

Blending computer-generated characters with live-action, the company's "Bath Time" video was honored as one of the industry’s most innovative and creative videos.

Service Experts Selects ServiceTitan as Software Provider

June 18, 2019

Service Experts operates in 95 locations across North America, and is staffed with highly qualified, NATE-certified licensed service technicians and equipment installers

Woman-Owned B2B Publisher Addresses Industry Gender Gap

June 15, 2019

In 2018, PHCPPros became a majority-woman company with 54 percent women and 46 percent men. While this may not seem like news, serving a traditionally male industry of the trades makes this change announcement-worthy.

Northeastern Supply Announces New Hires

June 13, 2019

John Garncarz, Chat Ott, and Brian Parker have joined the company as the director of supply chain, a brand and product manager, and the director of e-Commerce, respectively.

Housecall Pro Offers Website Builder

June 12, 2019

In under 10 minutes, home services professionals can build a fully-functional site, complete with business information including logos, descriptions, service areas, hours, services provided.

ServiceTitan Integrates HVAC Diagnostic Program

June 7, 2019

iManifold reports are instantly and automatically imported into the ServiceTitan customer’s job record, allowing for single click access to share reports.

e-Commerce

Manufacturer-Distributor Relationships: Why Manufacturers Sell Direct

It may be to counter a competitive threat or serve a channel that distributors are not interested in pursuing.

June 5, 2019

Scott Benfield

Many manufacturers open up direct sales to counter a competitive threat or serve a channel that distributors are not interested in pursuing. However, if they do so without researching their channels and end users, and lack a solid financial evaluation of the channel costs, their efforts are usually unsuccessful.

Inventory Management

Safety Stock: Insurance for Customer Service

Use your distribution software package to ensure your customers’ most-used items are well-stocked.

June 5, 2019

Jason Bader

One of the biggest components of customer service is having the right stuff at the right place and at the right time. Use your distribution software package to ensure your customers’ most-used items are well-stocked.

Plumbing & Showrooms

Connect, Show and Share: Keeping Branding Simple

You can shape the entire customer experience online, in-store and in-home.

June 5, 2019

Stephanie Azran

By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.