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SEN Design Group, a premier kitchen and bath industry buying group and business education resource, has announced that its members will have free access to DesignAlign, an interactive kitchen design app and sales tool focused on the "Good-Better-Best" (GBB) selling system technology. Deemed a major kitchen and bath industry disruptor, one of DesignAlign's main tools is a remodel cost estimator that saves time by reducing the sales cycle and exponentially increasing productivity.
"In the kitchen and bath industry, technology can be the difference-maker when a business is working with a prospective client to differentiate yourself, present a proposal, or close a sale," said Jenny Catalano, chief operating officer at SEN Design Group. "Which is why we are now offering DesignAlign to SEN members at no additional cost, so our members can continue to stand out amongst their competitors with technology that prioritizes a customer-first experience."
"After implementing DesignAlign into our business, we've found that the tool has minimized time while maximizing success, helping our business achieve a 104% increase in gross profit dollars," said Tom LeBlanc, president of Watch City Kitchens of Waltham, Massachusetts, and member of SEN Design Group. "With DesignAlign and the 'Good-Better-Best' system, the client is much more engaged in the process and can better visualize our proposal, understand costs and budgets, and ultimately is more likely to sign off on a project. We appreciate SEN for introducing this tool to us and positively impacting our business."
Key features of DesignAlign currently include the following:
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