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Home » Topics » Marketing

Marketing
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tw04_macdowell
Showroom Excellence

Luxury Plumbing ‘Fashion’

Trending amenities include wellness, outdoor living, flex spaces and bathroom accessories.
March 31, 2020
Jeff MacDowell
Emerging national trends in plumbing are going beyond the concepts of color and aesthetic value.
Read More
tw04_jennings
Plumbing & Showrooms

Inspiration for Spring Renovation

Fresh new trends for kitchens and baths.
March 31, 2020
Linda Jennings
From fresh colors and textures to exciting shapes and silhouettes, today’s trends bring a new focus on home décor and go beyond mere utility to create remarkable spaces that enhance daily living.
Read More
pe04_ahr
Feature

AHR Expo 2020

Day-by-day recap of the PHCPPros team’s adventures.
March 30, 2020
Ashlei Williams
Sunny Orlando did not disappoint for the 2020 AHR Expo. How could it with the Super Bowl setting the stage on Sunday just up the road in Miami? 
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Sonnhalter Promotes Andrew Poulsen to Content Engineer

Sonnhalter Promotes Andrew Poulsen to Content Engineer

March 26, 2020
In this new position, Poulsen is responsible for development and management of Sonnhalter's public relations and creative copy for both the agency and its clients.
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UnleashWD Launches Video Series on Leading During the COVID-19 Pandemic

UnleashWD Launches Video Series on Leading During the COVID-19 Pandemic

March 26, 2020
Dirk Beveridge, founder of UnleashWD, hosted a series of 20-minute video conversations with leaders and subject matter experts to give viewers the insight they need to proceed forward with confidence.
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PRIER Launches New Brand Messaging and Website to Celebrate World Plumbing Day

PRIER Launches New Brand Messaging and Website to Celebrate World Plumbing Day

March 11, 2020
The company has revamped its brand with a new tagline, revitalized messaging and a fresh look that represents the core values of PRIER. 
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tw03_bader
Inventory Management

Are You Planning to Fail or Simply Failing to Plan?

Joint marketing activities provide the opportunity to collaborate on a successful outcome and create long-term relationships.
March 2, 2020
Jason Bader
Recently, I interviewed the CEO of a distribution-based co-operative group. This gentleman is a longtime veteran of the distribution industry and has spent the last 20-plus years working to improve the relationships between his member distributors and their preferred suppliers.
Read More
tw03_mcdowell
Showroom Excellence

Say ‘No’ to Discount Pricing

You’ve made a significant investment in your showroom. It’s time to stop the madness of low-profit items.
March 2, 2020
Jeff MacDowell
Asking showroom people how they handle pricing can lead to some interesting conversations. Many showroom professionals use a flat discount-off-list habit that has been common for ages. For some reason, we think consumers know that 25 percent off list is the “right” price. But why? 
Read More
tw03_advance
Feature

Dedication to Detroit Gives Advance Plumbing 100 Years of Success

Family-owned and operated plumbing and heating supply company plants its roots in the City of Detroit and finds success in the loyalty of its customers.
March 2, 2020
Linda Noir
In 1920, a master plumber by the name of Harry Chernick recognized a need and an opportunity to serve his community in the City of Detroit.
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Caleffi Appoints Sharon Alexander to Brand Marketing Manager

Caleffi Appoints Sharon Alexander to Brand Marketing Manager

February 20, 2020
Alexander has been involved in marketing within the heating, plumbing and solar industry for more than 18 years. 
Read More
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