From CSRs answering phones to techs on calls and everything in between, the numbers behind each key performance indicator tell the true story.

Recurring revenue can deliver profound benefits to any company.

A great way for home service contractors to build their brand is to get proficient in storytelling. That is, telling customers what their company is, not only what it does. Read on as Heather Ripley offers compelling tips for telling your company’s story to interest readers or listeners.

I recently invited Susan Merlo, author of “The Digital Distributor,” to speak to our peer collaboration community about personalization and the use of artificial intelligence (AI).

It was an honor to be invited to participate in the 51st annual AIM/R conference, but it’s even better when you’re asked back a second time by popular request!

The proper prevention of bacteria growth is achieved by proper system design, system maintenance and added system solutions. However, the effectiveness of these treatments, solutions and processes can vary with the different types of buildings and applications. They can have negative effects if applied incorrectly. Read on for tips on applying these solutions.

Looking back to a case from 1973, Steven Nudelman explains this negligence claim where a contractor was forced to pay for additional materials and labor because of an architect’s errors and omissions.

Current codes call for the installation of fire sprinklers in many instances in new construction, but there are still many cases where sprinklers are not required. 

Does brand matter in our industry? When a consumer enters a showroom, are the decisions made based on the brand they want or the style?

Check out Heather Ripley’s column and learn how  customer reviews are a great tool to build your home services business — even bad reviews. Customer comments or reviews that go unanswered can damage your reputation and create problems for your business.