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Home » Topics » Marketing

Marketing
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Warehouse
Business Management

Observing the Operation of the Business

You can observe a lot by looking.
February 7, 2017
Rich & Jen Schmitt
As consultants, we have visited many wholesalers’ stores and warehouses over the last 26 years (Jen hasn’t been visiting quite...
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Online Profitability

Online Profitability

Strive to meet the challenge to be productive in an increasingly competitive business climate where meeting customer expectations requires agility and flawless execution to maximize margins.
January 10, 2017
Sharon Rehana
With technology constantly changing the ways we buy and sell, it’s no wonder those in the wholesaler industry are looking...
Read More
Best Practices
Business Management

Distribution Best Practices

January 10, 2017
Rich & Jen Schmitt
In many parts of the country, the pace of commerce has slowed somewhat as winter sets in.  Many wholesalers are taking a well-deserved break...
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S Jacobs Plumbing

Plumbing is a Women's Job

Barriers are only obstacles if you don’t find a way around them. Master Plumber Sue Jacobs shares her story of how she does that every day. 
January 1, 2017
Sharon Rehana
A one-woman company, S. Jacobs Plumbing serves the needs of residential, commercial and industrial customers in Norwood, Massachusetts. Owner Sue...
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It’s Not Your Father’s Career

Why – and how – women can succeed in the plumbing industry. 
January 1, 2017
You’ve likely seen a few of GE’s popular TV commercials about Owen, the young, bespectacled man who announces to friends...
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Marketing
e-commerce

Marketing is Essential to Wholesaler e-Commerce

Some two-thirds of digital washouts are management’s failure to change the culture of the firm or acquire the skills to make e-commerce work.  
December 6, 2016
Scott Benfield
The growth of e-commerce as a competitive advantage in B2B distribution is becoming well known.   Almost weekly, we get...
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Trade Tuesday: SupplyHouse.com’s Answer to Cyber Monday

December 2, 2016
SupplyHouse.com held its seventh annual “Trade Tuesday” this week, its version of Cyber Monday designed for business customers. The 24-hour...
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ARS Celebrates 10th Anniversary with Charity Campaign

December 1, 2016
American Residential Services, a Memphis, Tenn. based, privately held national provider of HVAC and plumbing services, announces a community-driven campaign...
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ecommerce
e-commerce

The Product Content Value Chain

November 8, 2016
Scott Benfield
Our 2016 research on e-commerce for distributors finds a significant gap in online performance. For the past three years, 20...
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Brush Up on your Vocabulary with ASSE International, Plumbers Without Borders' ‘Plumbing Term of the Day’ Campaign

October 6, 2016
ASSE International and Plumbers Without Borders are proud to announce the launch of their “Plumbing Term of the Day” campaign....
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