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Home » Topics » Marketing

Marketing
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Digital Marketing
e-commerce

How to Avoid a ‘Digital Washout’

Executives who understand the need for the sales culture to change and support online technology are less apt to waste their software investment, avoid a digital washout and maintain vendor support.
September 7, 2016
Scott Benfield
E-commerce ordering and using marketing analytics from online transactions to grow sales are an ever-growing part of wholesale-distribution operations. For example,...
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Promotions
Business Management

Promotions Should Always Be on Your To-Do List

Wholesaling continues to get more complex, but we think there is one basic that should not be ignored.
September 7, 2016
Rich & Jen Schmitt
Wholesaling continues to get more complex, but we think there is one basic that should not be ignored. While the list...
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Moen Launches New Advertising Campaign

September 7, 2016
Moen began a new ad campaign last August that shines a spotlight on the personal motivations behind choosing a plumbing...
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Lightbulb
Showrooms

Stand Out in the Crowd

The last thing you want is your showroom to become a cookie cutter replica of another showroom.
July 12, 2016
Dion Wilson
Currently, there is a commercial running for a particular automotive manufacturer that speaks to the evil of the cookie cutter....
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Messaging
Showrooms

Do You Have a Core Message?

March 14, 2016
Dion Wilson
Let’s face it: Everyone thinks they are the best at what they do, true or not. I have never known...
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Showrooms
Showrooms

The Time is Now for Showrooms

July 9, 2015
Dion Wilson
One of the topics of late that I am focused on is the future of showrooms within our industry, because...
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Happy Customer
Showrooms

Dealing with Rude or Angry Customers

May 12, 2015
Dion Wilson
Working in a showroom you come across a wide variety of customers and personalities. Many of the people you meet...
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Money
Showrooms

Mean GREEN

April 8, 2015
Dion Wilson
Price, price, price. Working in a showroom, price seems to be the greatest concern most of us hear about anymore. After...
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